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Design South Africa

New website for Everlytic

Everlytic, which creates and sends smart email campaigns for its clients, has revamped its website to create a new, uncluttered look with simple solutions.
New website for Everlytic

The team behind the revamp is Lidia Stemmet and Given Moila, with Moila coming up with the clean, slick look and Stemmet chopping it all into HTML and writing the code that made it come to life.

"We had to design it in a way that would sell our product. Our old site was just too corporate," says Moila. "It had way too much information, no one understood what we did," adds Stemmet.

Easy to navigate

Animated images and infinite scrolling not only make the site more interesting to look at but easier to navigate, while a user-friendly responsive design renders the website on all devices. "It's become a necessary feature ever since mobile phones began browsing the Internet," says Stemmet. "There's no need to duplicate everything with a mobi-site. We've worked smarter this time around, so there's much less to maintain."

"We had to plan the site by moving backwards, so we didn't miss anything," says Moila. "We started with how we wanted the features, solutions and support pages to work. When it made sense to us and we got the navigation right, only then could we get to the home page."

Changing to Wordpress

Stemmet was tasked with switching from the in-house CMS to Wordpress. "This was a big move that will help us in the long run, especially when it comes to translation. We host many international sites. In Wordpress, the languages are displayed in such a way that makes it easy for translators to duplicate content."

"It's great for new users because the site communicates clearly and sells itself," says Moila. Stemmet agrees saying, "It also has a lot more support than the old one. We encourage clients to help themselves with FAQ, expert programs, best practice and hints and tips."

For more information, go to www.everlytic.com

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