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    Company News
    Source: ©mediacom
    Warc Awards for Effectiveness 2022 names three juries

    The Warc Awards for Effectiveness 2022 first three juries - Customer Experience, Instant Impact and Brand Purpose - have been announced....

    3 days ago

    Source: © Ivelin Radkov
    Convenience: The new gold standard, but what about value?

    If convenience is the "new battleground*", four industry experts believe it must go hand in hand with value...

    18 Jan 2022

    Innovations that will reshape business in the future
    Innovations that will reshape business in the future

    As we enter 2022, many businesses are still responding to changes in the business environment brought on by the Covid-19 pandemic. The global crisis introduced the necessity to innovate...

    James BayhackBy James Bayhack 17 Jan 2022

    #BizTrends2022: How seamless interactivity will define 2022
    #BizTrends2022: How seamless interactivity will define 2022

    Customer-centricity and convenience will set the tone for successful e-commerce strategies in 2022 with every retail channel creation an integral part of a convenient end-to-end journey, notes KFC's Nicholas Duminy...

    Nicholas DuminyBy Nicholas Duminy 17 Jan 2022

    Customer. Customer. Customer. The mantra for 2022 success
    Customer. Customer. Customer. The mantra for 2022 success

    In a world defined by inconsistency and uncertainty, customer service remains a consistent certainty, says Wynand Smit, CEO of Inovo...

    Wynand SmitBy Wynand Smit 17 Jan 2022

    #BizTrends2022: CX, disloyalty and lessons from the ice-cream shop

    Amanda Reekie shares a few observations about shifts in consumer needs, attitudes and behaviours and how they will impact retail...

    Amanda ReekieBy Amanda Reekie 14 Jan 2022

    Customer loyalty, smoyalty

    Marketers have spent many years and countless millions building customer loyalty for their brands. It took a global lockdown to curtail the spread of Covid-19 less than two years to undue all that effort and adspend...

    12 Jan 2022

    Source:
    Customer engagement trends for 2022

    Businesses' interactions with their customers have changed dramatically over the last couple of years...

    By Bianca Gardella 7 Jan 2022

    Source:
    How are product and technology innovations helping digital transformation?

    Eighty-six percent of marketing organisations in South Africa will adopt new work collaboration technology...

    Robbie KearnsBy Robbie Kearns 5 Jan 2022

    Grant Lapping
    #BizTrends2022: Regulators and bigtech tame the digital Wild West

    Over the past five years, governments, regulators and bigtech companies have brought greater levels of control and regulation...

    Grant LappingBy Grant Lapping 5 Jan 2022

    #BizTrends2022: Covid-19 and the true power of communication
    #BizTrends2022: Covid-19 and the true power of communication

    The brutality of the Covid-19 global pandemic brought about some 'contagious' inspiration in the community of communication experts...

    Carina Smith-AllinBy Carina Smith-Allin 5 Jan 2022

    #BizTrends2022: A year to be bold and other digital marketing predictions
    #BizTrends2022: A year to be bold and other digital marketing predictions

    Preparations for privacy changes have consumed the minds of marketing leaders in 2021 and those who have put in the work will reap the rewards come 2022 and beyond...

    Roan MackintoshBy Roan Mackintosh 5 Jan 2022

    Source: © Wavebreak Media Ltd
    Creating great digital experiences in 2022

    We're now long past the point where a customer experience stands out simply because it's digital...

    Greg GathererBy Greg Gatherer 3 Jan 2022

    Source:
    Steering an agency through trying times

    As we all know, these are tough times for most PR and advertising agencies...

    Katlego MashishiBy Katlego Mashishi 30 Dec 2021




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