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#ECO19: Is your mobile commerce strategy excluding the mass market?

When you design for mobile, consider what you're building for, and more importantly, who you're building for. The small percentage with beautiful, high-end phones, or for 61% of the market?

By Lauren Hartzenberg 2 days ago

#ECO19: Unpack why your brand story matters before you start telling it

In a talk titled 'Why your story matters', in the 'driving demand' track of the fifth eCommerce Africa conference, attendees heard from Mike Joubert, founder of the Billybo Group. Dubbed a godfather in SA brands and marketing, he walked us through the virtue of storytelling and why it matters, while shedding light through examples from some of the greatest commercial stories ever told...

By Leigh Andrews 20 Mar 2019

#SeamlessSA: A holistic approach to delivering great retail customer experience

Opening her presentation at Seamless Southern Africa, Edcon's Lauren King shared her understanding of customer experience...

By Lauren Hartzenberg 20 Mar 2019

#ECO19: Why brands need to create emotional experiences for Generation CX

The eCommerce Africa conference kicked off at CTICC on 19 March with a keynote session by Chantel Botha, founder of BrandLove, titled: 'More than a feeling, on why CX is the #1 competitive differentiator'. Here's what you missed...

By Leigh Andrews 19 Mar 2019

Pii Digital overhauls the IDC to reveal an all new online presence

Pii Digital, one of South Africa's leading digital marketing agencies to specialise in bespoke web development and technology, breathes new lifeblood into the all new IDC website...

Issued by Pii Digital 19 Mar 2019

3 key reasons to go visual

Visual is king. Living in the instant gratification world of digital means that there is a growing need for consumers to interact with their environments, in real time...

Issued by DMX 19 Mar 2019

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Instead of asking how marketing is going to change in 10 years' time, David Duarte, CEO of Treeshake, believes it's a far more valuable question to ask how marketing is going to stay the same. In his words, 'What are the timeless truths of the marketing industry?'

By Jessica Tennant 15 Mar 2019

Is your organisation customer centric?

By the year 2020, poor customer experiences will destroy 30% of digital business projects. Will yours be one of them? What does it mean to be customer-centric?...

14 Mar 2019

Build a customer experience-driven business in 2019

You've heard about customer experience, maybe you're still on the fence about it, but the evidence to support its importance is there! Customers hold all the cards...

Issued by Interact RDT 14 Mar 2019

#Newsmaker: "I will always be a print girl" - Brand Cartel's Cilla Thompson

Brand Cartel's newly appointed Cilla Thompson tells us what it's like to be the oldest in the team and that all the office is missing is literally a pool and a flamingo. Oh and that she's rubbed shoulders with David Beckham and Antonio Banderas on shoot...

By Jessica Tennant 13 Mar 2019

Marketing or the CCO: Who should be responsible for customer experience in South Africa?

Organisations have started to realise the value and importance of customer experience within their businesses. It's important to have the right mix of people, data, systems, processes and services to deliver exceptional customer experiences...

Issued by Corinium Global Intelligence 11 Mar 2019

Loyalty is about more than just points

An effective loyalty programme will positively influence the relationship between a service provider and the customer through rewards and incentives - but the days of offering points as the frontline reward are long gone...

8 Mar 2019

Is long-term strategy still relevant?

In a five-second world where everything needs to be instant and yield immediate results, I find myself asking what's the point of having long-term thinking?...

By Michelle Beh 8 Mar 2019

How SA's biggest supermarkets measure up in customer satisfaction

Results of the 2018 SA-csi for Supermarkets reveals that Woolworths has marginally maintained the best overall customer experience among SA's top supermarket brands...

7 Mar 2019

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