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For the culture or from the culture?
For the culture or from the culture?

Every marketer's dream is to be able to influence pop culture or ride the wave and turn it into a thriving social campaign...

By Jabulani Sigege 2 days ago

All the Standard Bank Sikuvile Journalism winners. Image supplied.
#SBSJA19: Pure Truth recognised

Last night the newspaper industry gathered to recognise and reward the best journalism in the country at the Standard Bank Sikuvile Awards. The winners lived up to this year's awards theme: Pure Truth...

By Danette Breitenbach 2 days ago

The significant shift from aspirational to inspirational brands

The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers can reach this group...?

By Louise Marsland 2 days ago

Lascaris set to expand Matriarch footprint in JHB

On the back of being awarded a three-year Standard Bank contract as an official activation agency of choice - Matriarch is continuing its phenomenal growth trajectory with a primary focus on expanding its footprint in Gauteng...

Issued by Matriarch 2 days ago

5 skills brand managers need to survive the 4th industrial revolution

There have been plenty of predictions surrounding the fourth industrial revolution (4IR) and how it will impact various industries and the future of work...

Issued by Vega School 2 days ago

The Anthem Project wins Best Native Advertising Campaign

The Anthem Project in partnership with News24 and OUTsurance won the award for Best Native Advertising Campaign at the prestigious World Association of Newspapers and News Publishers (WAN-IFRA) 2019 African Digital Media Awards...

Issued by The SpaceStation 2 days ago

RebelRebel announced as exclusive sales partner for social intelligence tool, Humanz

South Africa's newest digital media player unveils it's first partnership, a tool that helps agencies and brands plan and manage effective influencer campaigns...

Issued by RebelRebel 2 days ago

FCB Joburg creates new TVC for Easy Waves

FCB Joburg has created a campaign with an above-the-line focus for the Easy Waves Moroccan Oil haircare range that gives semi-natural women freedom to style their hair healthily and with ease...

Issued by FCB Africa 1 day ago

Fast-growing SA martech firm eyes further international expansion

An increased demand for data-driven location-based marketing is spurring triple-digit growth for Social Places, a self-funded SA martech success story...

Issued by Social Places 2 days ago

Engagement Factory reports 10 new clients in Q2

Leading customer engagement agency says programmatic marketing and talent crunch are key factors in business growth...

Issued by Engagement Factory 2 days ago

Most consumer segmentation models are like candyfloss... fluffy and intangible

The recently published Brand Atlas 5 data contain hundreds of measures used by marketers for accurately describing specified consumer segments in multiple product categories...

Issued by All Told 2 days ago

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