Danette Breitenbach

Danette Breitenbach

Freelance writer and former editor and publisher of Advantage.
Location:Johannesburg, South Africa

Profile

Danette Breitenbach was the editor and publisher of Advantage, the publication that served the marketing, media and advertising industry in southern Africa. Before her editorship, she was deputy-editor as well as freelancing for over a year on the publication before that. She has worked extensively in print media, mainly B2B, in the fields of marketing, mining, disability marketing, advertising and media.
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#EcomAfrica: Building a digital brand experience for winning customers

WATCH: While Covid-19 has sped up the move to e-commerce, digital has been part of the marketing mix for many brands for years. A panel at the Ecom Africa conference unpacked the complexities of building a digital brand...

Danette BreitenbachBy Danette Breitenbach 13 Oct 2021

Source: ©GettyImage
Mining sector must work together for the country

The mining industry has a larger role to play in the reconstruction and recovery of the economy...

Danette BreitenbachBy Danette Breitenbach 12 Oct 2021

Source: ©tashatuvango
TB: an orphan disease?

This year 1.2 million fewer people have been diagnosed and treated for Tuberculosis (TB)...

Danette BreitenbachBy Danette Breitenbach 1 Oct 2021

Source: Danette Breitenbach
SA on Adjusted Alert Level 1

Government has set itself the target of vaccinating 70% of all South Africans by the end of the year...

Danette BreitenbachBy Danette Breitenbach 1 Oct 2021

Saul Helman, a responsible pharmacist from Alpha Pharm Pharmacies assists a client (supplied by Alpha Pharm Pharmacies)
Your pharmacist, your friend

For many people their pharmacist is the first healthcare professional they seek out...

Danette BreitenbachBy Danette Breitenbach 23 Sep 2021

Source: ©Getty Images
Manganese a rising star

South African mining export sales increased by R54,4bn in 2019...

Danette BreitenbachBy Danette Breitenbach 15 Sep 2021

Newspapers ABC Q2 2021: Green shoots for newspapers
Newspapers ABC Q2 2021: Green shoots for newspapers

"The first six months of 2021 has highlighted a few green shoots for the print industry." According to the Audit Bureau of Circulation of South Africa...

Danette BreitenbachBy Danette Breitenbach 12 Aug 2021

Magazines ABC Q2 2021: Lift off for magazines
Magazines ABC Q2 2021: Lift off for magazines

The latest results released by the Audit Bureau of Circulation (ABC) of South Africa is "something worth shouting about!"

Danette BreitenbachBy Danette Breitenbach 12 Aug 2021

Magazines ABC Q1 2021: Little good news for magazines
Magazines ABC Q1 2021: Little good news for magazines

The Audit Bureau of Circulation (ABC) Q1 2021 shows a littering of publications resigning or being discontinued, with not much good news...

Danette BreitenbachBy Danette Breitenbach 12 May 2021

Newspapers ABC Q1 2021: Some good showings for newspapers
Newspapers ABC Q1 2021: Some good showings for newspapers

The First Quarter of the 2021 the Audit Bureau of Circulation (ABC) showed some good news for the sector, but the general trend was one of weak increases on the previous quarter...

Danette BreitenbachBy Danette Breitenbach 12 May 2021

Magazines ABC Q4 2020: Categories continue to haemorrhage
Magazines ABC Q4 2020: Categories continue to haemorrhage

The attrition in the magazine category continues in the Audit Bureau of Circulation (ABC) Q4 with many sectors losing members as the sector battles with resignations, discontinuations and terminations...

Danette BreitenbachBy Danette Breitenbach 11 Feb 2021

Newspapers ABC Q4 2020: Lacklastre quarter for newspapers
Newspapers ABC Q4 2020: Lacklastre quarter for newspapers

A lacklustre quarter that was once again dominated by no submissions, no issues and terminations. The Audit Bureau of Circulation (ABC) Q4, for the period October to December 2020, did not have much to celebrate...

Danette BreitenbachBy Danette Breitenbach 11 Feb 2021

Newspapers ABC Q3 2020: Newspapers data submission rate up
Newspapers ABC Q3 2020: Newspapers data submission rate up

As with Q2 of this year, the Audit Bureau of Circulation (ABC) Q3, for the period July to September 2020, saw many publications not submitting circulation data...

Danette BreitenbachBy Danette Breitenbach 11 Nov 2020

Magazines ABC Q3 2020: No good news in magazine categories
Magazines ABC Q3 2020: No good news in magazine categories

As with Q2 of 2020, the Audit Bureau of Circulation (ABC) Q3 results do not hold much good news in the magazine category as the effects of the discontinuation of several titles continue to be felt. As with Q2, many titles also did not submit data for...

Danette BreitenbachBy Danette Breitenbach 11 Nov 2020

Newspapers ABC Q2 2020: Newspapers reflect the 'new normal'
Newspapers ABC Q2 2020: Newspapers reflect the 'new normal'

The second quarter of 2020, the period April to June 2020, has mirrored the chaos caused by Covid-19 on the newspaper industry. As a result, only a third of publications submitted circulation data to the Audit Bureau of Circulation (ABC)...

Danette BreitenbachBy Danette Breitenbach 13 Aug 2020

Magazines ABC Q2 2020: Magazines non-submission reflects Covid-19 impact
Magazines ABC Q2 2020: Magazines non-submission reflects Covid-19 impact

The period April to June 2020 of the Audit Bureau of Circulations (ABC) for magazines is characterised by the negative effect of Covid-19 that has seen publishing houses closing and titles discontinued and terminated...

Danette BreitenbachBy Danette Breitenbach 13 Aug 2020

Newspapers ABC Q4 2019: A lacklustre final quarter for newspapers
Newspapers ABC Q4 2019: A lacklustre final quarter for newspapers

The decline in newspaper circulation continued in the last quarter of the Audit Bureau of Circulation of South Africa's results for 2019, with Q4 showing a decline of 4.7% on the previous quarter and 9.1% on the prior year...

Danette BreitenbachBy Danette Breitenbach 13 Feb 2020

Magazines ABC Q4 2019: A subdued quarter for magazines
Magazines ABC Q4 2019: A subdued quarter for magazines

The final quarter of the 2019 Audit Bureau of Circulations of South Africa (ABC)'s magazine circulation results was a subdued affair, characterised by further decreases, with only a few publications able to boast good to excellent increases on the...

Danette BreitenbachBy Danette Breitenbach 13 Feb 2020

#FMAdFocus2019: People, planet and profit
#FMAdFocus2019: People, planet and profit

The 2019 Financial Mail AdFocus Awards at the Houghton Golf Club in Johannesburg, was a glittering affair, but the industry showed it is much more than just glamour, as the winners demonstrated a clear commitment to purpose and giving back to the...

Danette BreitenbachBy Danette Breitenbach 28 Nov 2019

Africa's first shorts come to life
Africa's first shorts come to life

The first collaboration between an international content creator, a local animation studio and creators from across Africa has seen three uniquely African stories being brought to life in the form of three-minute shorts...

Danette BreitenbachBy Danette Breitenbach 27 Nov 2019

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