Danette Breitenbach

Freelance writer and former editor and publisher of Advantage.
Location:Johannesburg, South Africa


Danette Breitenbach was the editor and publisher of Advantage, the publication that served the marketing, media and advertising industry in southern Africa. Before her editorship, she was deputy-editor as well as freelancing for over a year on the publication before that. She has worked extensively in print media, mainly B2B, in the fields of marketing, mining, disability marketing, advertising and media.
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Newspapers ABC Q2 2020: Newspapers reflect the 'new normal'

The second quarter of 2020, the period April to June 2020, has mirrored the chaos caused by Covid-19 on the newspaper industry. As a result, only a third of publications submitted circulation data to the Audit Bureau of Circulation (ABC)...

By Danette Breitenbach 13 Aug 2020

Magazines ABC Q2 2020: Magazines non-submission reflects Covid-19 impact

The period April to June 2020 of the Audit Bureau of Circulations (ABC) for magazines is characterised by the negative effect of Covid-19 that has seen publishing houses closing and titles discontinued and terminated...

By Danette Breitenbach 13 Aug 2020

Newspapers ABC Q4 2019: A lacklustre final quarter for newspapers

The decline in newspaper circulation continued in the last quarter of the Audit Bureau of Circulation of South Africa's results for 2019, with Q4 showing a decline of 4.7% on the previous quarter and 9.1% on the prior year...

By Danette Breitenbach 13 Feb 2020

Magazines ABC Q4 2019: A subdued quarter for magazines

The final quarter of the 2019 Audit Bureau of Circulations of South Africa (ABC)'s magazine circulation results was a subdued affair, characterised by further decreases, with only a few publications able to boast good to excellent increases on the quarter and the prior year...

By Danette Breitenbach 13 Feb 2020

#FMAdFocus2019: People, planet and profit

The 2019 Financial Mail AdFocus Awards at the Houghton Golf Club in Johannesburg, was a glittering affair, but the industry showed it is much more than just glamour, as the winners demonstrated a clear commitment to purpose and giving back to the industry. None more so than the Overall Agency of the Year, Triple Eight...

By Danette Breitenbach 28 Nov 2019

Africa's first shorts come to life

The first collaboration between an international content creator, a local animation studio and creators from across Africa has seen three uniquely African stories being brought to life in the form of three-minute shorts...

By Danette Breitenbach 27 Nov 2019

The Rand Show rebrands

With a legacy spanning 125 years, the Rand Show has a great heritage but over recent years has lost its appeal. This year the show boasts a colourful and vibrant look-and-feel that its organisers believe will not only change this but wow its audience...

By Danette Breitenbach 20 Nov 2019

#PwCOutlook: E&M gets personal

The main findings of the 10th edition of the African version of the PwC Entertainment and Media Outlook: An African perspective, 2019 - 2023 was recently presented in Johannesburg...

By Danette Breitenbach 15 Nov 2019

#GoogleforSouthAfrica: Building inclusive products for all South Africans

Building inclusive products for all South Africans is the motivation for several new developments and commitments recently made by Google South Africa at the first Google South Africa conference held in Johannesburg...

By Danette Breitenbach 14 Nov 2019

#GoogleforSouthAfrica: Contributing to connectivity

Free fast internet is a game-changer, but while public Wi-Fi is highly valued by South Africans, deploying a sustainable service can be challenging...

By Danette Breitenbach 13 Nov 2019

Newspapers ABC Q3 2019: Local gains on prior quarter, as newspaper woes continue

The Audit Bureau of Circulations of South Africa's (ABC) Quarter 3 results for total newspapers is on-trend, with this quarter showing a decline of 1.9% on the previous quarter. This keeps the declines for all quarters this year under the 2% mark...

By Danette Breitenbach 8 Nov 2019

Magazines ABC Q3 2019: Improved or static decline for magazine sector

In a quarter once again characterised by the suspension of a number of titles, changing reporting cycles of some publications, failure by some publications to submit data and a number of publications discontinued, the ABC total magazine circulation declined by 3.2% on the previous quarter...

By Danette Breitenbach 8 Nov 2019

#TBWAAfricaConference2019: Be the chosen one

Today, all businesses are in media and they need to provide their audiences with content. Podcasts are a great medium to do this as they allow a brand to embed itself in the content without interrupting the audience while cultivating an audience...

By Danette Breitenbach 5 Nov 2019

#Pendorings2019: TBWA\Hunt\Lascaris's 'The Real Cost' speaks to the heart

TBWA\Hunt\Lascaris took top honours at last night's Pendoring Awards, claiming this year's Umpetha Award...

By Danette Breitenbach 1 Nov 2019

#Pendorings2019: Demonstrating the power of human truth in culturally-relevant content

Last week's Pendoring Awards saw a total of 21 golds handed out - 10 Golds, 4 Craft Golds and Campaign Golds and three Campaign Craft Golds...

By Danette Breitenbach 1 Nov 2019

SA mining industry in transition

The local mining industry finds itself in a transition as it moves from conventional deep mining to shallower, mechanised mining...

By Danette Breitenbach 27 Sep 2019

Future of Journalism: Media funding crisis runs deep

Media funding is not only about finance; it is about media freedom. This makes the current problems around funding in journalism a crisis. This was the topic of the second in the Future of Journalism Series held at the Goethe-Institut...

By Danette Breitenbach 23 Sep 2019

#DigitalJourneys: The power of content

Twenty years ago, there was no Wi-Fi, Google, social media, podcasts, Kindle and Netflix. A decade ago, there were no iPhones, smartphones, tablets, Chrome, GPS, Airbnb, Uber, Bitcoin or Blockchain. While all of these demonstrate the fast pace of change, all of them have been massively disruptive to how we produce and consume content...

By Danette Breitenbach 20 Sep 2019

#TopBrands2019: Dishing up more love

It was a night of consistency at the 21st Sunday Times Top Brands Awards held at The Venue, The Houghton Hotel last night. Koo won Overall Favourite Brand in the consumer section...

By Danette Breitenbach 20 Sep 2019

CMO Summit at Leaderex: How AI is changing the way we work

Artificial Intelligence and other technologies are changing the way organisations work. To be successful in this new way of work, requires more than just implementing new technologies...

By Danette Breitenbach 13 Sep 2019

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