Marketing & Media trends

Marketing & Media trends

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Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates.
#BizTrends2019: South African business, meet your future consumer

With the majority of South African consumers being under the age of 21, we cannot look to Gen Z or those younger as our 'future' consumer. Gen Z is already entering varsity and/or the work environment, which means our 'future' consumers are even younger...

By Nicola Cooper 10 hours ago

#BizTrends2019: The 2018 buzzwords I'm hoping won't make it to 2019
#BizTrends2019: The 2018 buzzwords I'm hoping won't make it to 2019

Here, six popular buzzwords from the worlds of marketing, communication and media that Tiffany Markman is hoping we won't see in 2019...

By Tiffany Markman 10 hours ago

#BizTrends2019: Payments, engagement, partnership - African retail trends for 2019

With two key retail periods - Black Friday and festive season - now behind us, retailers are looking for new ways to increase revenue, grow market share, and boost profits...

By Mark Schech 8 hours ago

#BizTrends2019: The speed of culture

A lot happens in a year, and as our population and their access to the world and each other grows, our collective innovation and productivity will continue to grow exponentially, making each passing year increasingly dense with 'trends' and 'disruptions'...

By Yatish Narsi 10 hours ago

#BizTrends2019: This could be a big year for Africa

This year, 2019, is a very promising year for the African continent: There is a lot of optimism about the return of the Africa rising sentiment...

By Lamin Momodou Manneh 1 day ago

#BizTrends2019: Own your MarTech, control your data

Marketing leaders should be wary of the marketing automation siren call and focus on building the foundations to enable real digital performance...

By Johan Walters 1 day ago

#BizTrends2019: Ad agencies of the future are building new models

Wise ad agency leaders are not just observing; they are taking the right steps to ensure that they are not rendered obsolete during this inevitable transformation process. Those who get it are primed to thrive, and those who don't are destined to shut-down...

By Bogosi Motshegwa 1 day ago

#BizTrends2019: "Bang bang, feel the pain" if you don't know what customers want

What our customers want is the biggest trend for the 21st century and for years to come. It's not about us anymore...

By Carmen Murray 1 day ago

#BizTrends2019: Embrace these business-changing themes or suffer the consequences...

This is a genuinely fascinating time to be alive, and yet it is even more fascinating to be in the business of communications, as we bear witness to and participate in some of the industry's most ground-breaking developments...

By Mark Tomlinson 1 day ago

#BizTrends2019: 19 Event trends for 2019

Generally speaking event trends for 2019 are on two separate trajectories: mindfulness and technology. The most successful experiences will find ways to merge the two...

By Kelly McGillivray 1 day ago

#BizTrends2019: The future of the South African in-store retail experience

Even though online shopping is getting significant attention in the digital world, South African consumers still rely on in-store purchases for their shopping experience...

By Cecil Ungerer 18 Jan 2019

#BizTrends2019: 3D design goes mainstream

While virtual reality, augmented reality and 360-degree video and photography become the norm within advertising, filmmaking, and content production, their applications across a range of other industries and sectors are also set to exponentially increase...

By Lara Utian-Preston 18 Jan 2019

#BizTrends2019: The pivot to reality for news media

After a decade of doom, and silver bullets that mostly fired blanks, the news media seems to be adjusting to its pivot to reality and acknowledging the death of the primarily ad-supported funding model for hard news...

By Styli Charalambous 18 Jan 2019

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