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McDonald’s and Wimpy ended up releasing the same advert.
Advertising campaigns: what you don't see

The advertising and media industry, like many, have taken a hit from the Covid-19 pandemic. But, unlike a host of others, it's been fragile for a number of years. Global advertising spend is forecasted to fall by 9.1% by 2021...

By Raeesah Chohan 2 hours ago

Image source: .
South Africa gets spotlight in upcoming Netflix Original for festive season

Netflix has announced a new African Original series coming to the streaming platform: a South African festive season miniseries starring local talent...

By Megan Ellis 5 hours ago

Company News

Old habits die hard - or do they?

Changes in consumer habits have taken place on a massive scale due to lockdowns and social distancing decrees. Consumers have had to adapt to work without offices, fitness without gyms...

By Sean Sullivan 2 hours ago

'Crazy good' app boosts radio station's reach and revenue

KZN-based community radio station Izwi LoMzansi is looking to close the revenue gap with commercial radio stations by offering advertisers additional value through their mobile app inventory...

Issued by Fabrik 3 hours ago

Customer persona's give your marketing the human touch

Creating relevant, high quality content is more important than ever. Customers have come to expect brands to automatically know and cater to their specific needs and interests without them having to share any information...

By Julie McLaughlin, Issued by Engagement Factory 1 hour ago

Benchmark your agency against others in the advertising industry

Silversoft and Magnetic conducted a survey to get an understanding of how advertising agencies manage their internal processes and teams, how they grow their business and track client projects...

Issued by Silversoft 1 hour ago

Time for the next step in this virtual journey

Virtual events are no longer the 'new' normal - the time to adapt and shift into the virtual space has come and passed as the world has dealt with Covid-19 and all that it brought with it, delivering us into a time where virtual, or at least hybrid, is now our normal...

Issued by Worx Group 1 hour ago

"Dance Culture": A YFM exclusive dance documentary

YFM, Joburg's biggest youth radio station, has produced a dance documentary highlighting the aspects of dance, told by industry greats including Bontle Modiselle-Moloi, Courtnae Paul, Thabo Treffers, CityBoys Pantsula and Shannon Kivido...

Issued by YFM 99.2 1 hour ago

How digital marketing can help brick-and-mortar retail outlets

Because people are buying more and more online, this means that brands who have traditionally only retailed in-store, with a bit online, now have to focus the majority of their efforts on their digital marketing and attracting online sales...

Issued by Digital School of Marketing 4 hours ago

OFM braaing for charity this Heritage Month

OFM, the sound of your life in central South Africa, braaied for charity this Heritage Month and had fun with some of its many loyal listeners during the process...

Issued by OFM Radio 4 hours ago

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