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#MarketingMasterminds: Mondelez | Cadbury Dairy Milk | Generosity campaign

This month's Marketing Mastermind is Alanta Moodley, category brand manager at Mondelez International. She discusses the Cadbury Dairy Milk Generosity campaign...

Issued by Facebook 1 day ago

#BizTrends2021: Gaining a fullmetal heart
#BizTrends2021: Gaining a fullmetal heart

It's strange to write about advertising trends for 2021 when we've just emerged from a year of chaos. But chaos is perhaps, the only thing we can choose to come to terms with...

By Suhana Gordhan 1 day ago

Meet Monika Iuel, the new chief marketing officer at Wesgro
Meet Monika Iuel, the new chief marketing officer at Wesgro

Monika Iuel has been appointed as the new chief marketing officer at Wesgro, the official tourism, trade and investment promotion agency for Cape Town and the Western Cape...

By Evan-Lee Courie 1 day ago

Company News
Sport and entertainment agency Levergy appoints Ray Langa as managing director

Sport and entertainment agency Levergy is excited to begin a new chapter with the promotion of Ray Langa from business unit director to managing director...

Issued by Levergy 1 hour ago

The post-Amps landscape: play it as it lies

Mining South Africa's rich vein of marketing and media data to ensure meaningful and addressable media buying and planning decisions...

Issued by Ebony+Ivory 48 minutes ago

5 ways to get the best email signature for 2021

How many emails will you and your employees be sending in 2021? More than you think - in fact, about 12,000 each! Because, with all the challenges of 2020 and those to come in 2021, email remains the top everyday business communication channel...

Issued by Rocketseed 1 hour ago

South African challengers to watch in 2021

Here are five brands we believe are worth watching in 2021...

Issued by eatbigfish 23 hours ago

Let's not abandon the fundamentals of traditional marketing

I am sure that many of you are exhausted of hearing about 2020 and moving forward, but we cannot move forward without looking back...

By Percy Shangase 21 hours ago

The role of community and referrals in online retail success

'Word-of-mouth marketing' can be solid gold for online sellers...

14 hours ago

Top 10 global consumer trends for 2021 - Euromonitor

The top trends that Euromonitor believes will define consumer behaviour and influence business strategies in the year ahead...

1 day ago

DJ Fresh and Euphonik taken off air amidst rape allegations

DJs Fresh (Thato Sikwane) and Euphonik (Themba Mbongeni Nkosi) have reached a mutual decision to be taken off air as cops probe rape allegations against the two popular DJs...

1 day ago

The Real Housewives of Durban now coming first and exclusive to Showmax

The Real Housewives of Durban (RHOD) will now launch first and exclusive to Showmax rather than 1Magic on 29 January 2021, with new episodes following every Friday...

Issued by Showmax 1 day ago

Welcome to Marcus Moshapalo who joins Grey Group as creative director

Grey Group has appointed Marcus Moshapalo as its new creative director. He will lead the creative charge in the WPP #LIQUID team on Hunter's Cider and Viceroy...

Issued by Grey 1 day ago

Added braking power, a challenge to the vehicle manufacturing industry

Werner Botha from AnimMate feels the visual creative industry can inspire and plant the seeds for more inventive thought...

Issued by AnimMate 1 day ago

National Geographic Wild's Big Cat Month 2021 features 7 premiere specials highlighting big cats

Big Cat Month kicks off 7 February 2021 with the premiere of Jade Eyed Leopard, narrated by award-winning actor Jeremy Irons and directed by acclaimed local big-cat filmmakers Dereck and Beverly Joubert...

Issued by Fox Networks Group 1 day ago

Which will cost more - research or no research?

With an increased range of disciplines for marketers to take into account, knowing which research firms have the experience you need is vital for getting it right the first time...

By Johanna McDowell 1 day ago

From reactive to responsive: IC trends in 2021

Adopt, adapt or pivot? We share some of the top trends taking internal communications from reactive to responsive in 2021...

Issued by icandi CQ 1 day ago

Great customer experiences can be manufactured

Great customer experience is understood by most businesses. By providing outstanding customer experience they know it will help their organisation stand out from competitors while fostering loyalty and trust...

By Brent Haumann 1 day ago

The balance between customer privacy and intimacy

Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships...

By Paula Sartini 1 day ago

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