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Get free tickets to Africa's largest gathering of CMOs, senior marketing managers and CX professionals, using our promo code...

1 day ago

Image credit: Saulo Mohana on Unsplash.
Developing your brand voice on social media: 5 mistakes to avoid

It's crucial for business success to understand the hidden influences of users' decision-making process in the modern digital space...

By Dana Kachan 20 hours ago

Doing business in Africa - influence of culture

As an African woman, born and bred in rural areas, my first real experience of urban life was after I acquired my first academic degree...

By Dr. Rufaro Mucheka, Issued by African Entrepreneurs Conference 23 hours ago

The agency of the future: no agency?

"Clients do not want a retained agency any more. They want the best idea that is driven by a project agency." Agree? Disagree? Dean Delaney, Managing Director at DAN Tanzania, discusses...

Issued by Dentsu Aegis Network 23 hours ago

The Lion King brought to life using AR

From store window displays, through to prints on a number of different garments, Ackermans shoppers will get to see fully-animated 3D scenes of their favourite characters coming to life in the real world...

23 hours ago

We made a hero(ine)!

FirstPencil got the most incredible cast (many of whom had never done an ad before) who literally shone for them...

Issued by FirstPencil 23 hours ago

#AfricaLeads: Africa is one of the most fertile regions for growth across industries

Paylater rebranded to Carbon to become a digital financial services platform, going "beyond banking", says CEO Chijioke Dozie...

By Louise Marsland 1 day ago

Harness potential of data-driven tech to keep customers happy

Investment in technology and analytics is a must if business is going to meet rising customer expectations. This was the topic of discussion at Experian South Africa's annual Innovation Summit, held in Johannesburg yesterday...

1 day ago

The six secrets of innovation revealed at the Loeries DStv Seminar of Creativity

Brand communication is a combination of art and science that demands constant innovation. "Creativity is now more in demand than ever before," says Loeries CEO Andrew Human...

Issued by Loeries 1 day ago

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