Marketing & Media News South Africa

This week Bronwyn Williams draws parallels between an 18th century novella and the perils of brand woke washing...

Move over Facebook and WhatsApp; there are new social networks on the block and they have been taking the world by storm...

D&AD has launched the creative campaign for this year's New Blood Awards, Ceremony, Festival and Academy, entitled 'Your Butterfly Effect'...

The term "thought-leader" has become quite a buzzword in recent years, particularly in relation to the rapid rise of "influencers" on social and digital media. However, being a thought-leader is not reserved for celebrities and the like alone...

A major takeaway from the pandemic is that it permanently changed consumer behaviour, both online and offline, and marketing professionals, businesses and organisations need to adapt to this behaviour change...

This week, we go behind the mask with Brandt Botes, creative director of design at Old Friend Young Talent...

Ogilvy has announced that James Nicholas Kinney has been appointed global chief diversity, equity and inclusion officer and chief people officer for North America...

Lars Lehne has been appointed group CEO of Incubeta, the South African-born, global independent digital marketing services group...

Given that 70% of consumers prefer to buy from brands that are inclusive, marketers are embracing the "inclusion revolution" by means of ad campaigns, social content and CSI initiatives...

No prediction piece would be complete without first acknowledging that Covid-19 has changed our world forever. Remote working across industries and an exponential uptake of e-commerce and digital marketing has changed the face of brands...