Marketing & Media News South Africa

Last week, VML released the findings from the first of its quarterly surveys into the role of CMOs in SA. Here, Jarred Cinman, CEO of VML South Africa, explains why the scale of digital spend was one of the most surprising findings and the impact of the surveys on the marketing profession as a whole...

Right now it is vitally important for us to understand what the changes are in consumer's expectations, how we work around them or modify our offerings to suit their needs, while still continuing to grow in the market...

South African film, Stroop - Journey Into the Rhino Horn War, has been awarded the sought-after 'Best of Festival' award as well as 'Best Independent or Feature Film' at the International Wildlife Film Festival (IWFF).

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed IAB SA CEO Paula Hulley to find out what to expect from this year's theme and insights...

Canadian-born Tessa Conrad, global director of operations at TBWA\Worldwide's headquarters in New York, recently visited TBWA\South Africa's Johannesburg office where she did a series of presentations and assisted the local team in producing a module for DLearn...