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#BizTrends2021

Marketing & Media trends

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The new social networks
The new social networks

Move over Facebook and WhatsApp; there are new social networks on the block and they have been taking the world by storm...

14 hours ago

#MarketingMasterminds: Mondelez | Cadbury Dairy Milk | Generosity campaign
#MarketingMasterminds: Mondelez | Cadbury Dairy Milk | Generosity campaign

This month's Marketing Mastermind is Alanta Moodley, category brand manager at Mondelez International. She discusses the Cadbury Dairy Milk Generosity campaign...

11 hours ago

Company News
#OSawards: Steph van Niekerk, CD at Grey Africa to judge Radio & Audio

Steph van Niekerk, creative director at Grey Africa, Johannesburg, is one of seven creatives from South Africa who will serve as a judge for The One Show 2021...

By Evan-Lee Courie 12 hours ago

#PulpNonFiction: Be brand aware and beware of hypocrisy

This week Bronwyn Williams draws parallels between an 18th century novella and the perils of brand woke washing...

By Bronwyn Williams 12 hours ago

Great customer experiences can be manufactured

Great customer experience is understood by most businesses. By providing outstanding customer experience they know it will help their organisation stand out from competitors while fostering loyalty and trust...

By Brent Haumann 9 hours ago

Fair Cape Dairies and Cape Talk #HelpTheHelpers partnership sees another R250,000 worth of dairy products donated to Western Cape feeding schemes

Late last year, the Fair Cape Cares Foundation donated a further R250,000 worth of dairy products to feeding schemes in the Cape Town area in conjunction with Pippa Hudson's show on Cape Talk...

Issued by Primedia Broadcasting 13 hours ago

The balance between customer privacy and intimacy

Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships...

By Paula Sartini 8 hours ago

Digital Kungfu delivers a 24:1 return on investment for MC3 Cloud in English and French-speaking African regions

When you have an urgent campaign that needs to be deployed quickly, efficiently and effectively, there's only one partner to turn to: Digital Kungfu...

Issued by Digital Kungfu 14 hours ago

D&AD launches New Blood Awards 2021 creative campaign

D&AD has launched the creative campaign for this year's New Blood Awards, Ceremony, Festival and Academy, entitled 'Your Butterfly Effect'...

2 days ago

Mzwandile Nzimande aka DJ1D dies after testing positive for Covid-19

Mzwandile Nzimande, also known as DJ1D, has died. The Nzimande family confirmed that he died on Wednesday, 13 January 2020 at 9am at the Olivedale Clinic in Johannesburg after testing positive for Covid-19...

3 days ago

Driving thought leadership through impactful content

The term "thought-leader" has become quite a buzzword in recent years, particularly in relation to the rapid rise of "influencers" on social and digital media...

By Mimi Kalinda 3 days ago

What to expect from digital in 2021

A major takeaway from the pandemic is that it permanently changed consumer behaviour, both online and offline, and marketing professionals, businesses and organisations need to adapt to this behaviour change...

By Desirée Gullan, Issued by G&G Digital 3 days ago

#BehindTheMask: Brandt Botes, CD of design at Old Friend Young Talent

This week, we go behind the mask with Brandt Botes, creative director of design at Old Friend Young Talent...

By Jessica Tennant 3 days ago

Lars Lehne joins Incubeta as group CEO

Lars Lehne has been appointed group CEO of Incubeta, the South African-born, global independent digital marketing services group...

By Evan-Lee Courie 3 days ago

Ogilvy names James Kinney as global chief diversity, equity and inclusion officer

Ogilvy has announced that James Nicholas Kinney has been appointed global chief diversity, equity and inclusion officer and chief people officer for North America...

Issued by Ogilvy South Africa 3 days ago

#BizTrends2021: The rise of D2C

The direct-to-consumer model allows deeper brand relationships and an omnichannel approach to deriving value...

By Michael Smollan 14 Jan 2021

Report reveals the impact of Covid-19 on journalism

The Thomson Reuters Foundation has released a report containing the voices of journalists working across the Global South and Emerging Economies highlighting the challenges faced by the profession during the pandemic...

3 days ago

Cellular client case study shows store visits up by 71%

A national cellular company with 282 physical store locations signed up for Location Bank's help. We got to work, boosting this brand's digital footprint for a stellar ROI...

Issued by Location Bank 3 days ago

TikTok strengthens privacy and safety settings for youth

TikTok has announced that it will be changing the default privacy setting for all registered accounts of users aged 13-15 years old to private...

3 days ago

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