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Husqvarna and Tendai 'The Beast' Mtawarira offer empowering message of resilience

Jenna Robinson, regional marketing manager for Husqvarna Africa, shares the backstory about the Husqvarna brand's recent campaign, featuring rugby icon Beast Tendai Mtawarira as brand ambassador...

Issued by Husqvarna South Africa 1 day ago

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What can marketers learn from the phenomenon that is Jerusalema?

Siya Metane, founder and CEO, SlikourOnLife, talks about how the song Jerusarema by Master KG has taken the world by storm unexpectedly and what marketers can learn for this whole phenomenon...

By Siya Metane 19 hours ago

Photo by  on .
We are still a nation at war with ourselves, even if we don't like to admit it

Ian Fuhr, founder of The Hatch Institute writes that as a nation (and as businesses) we still skirt around the issues of systemic racism, and the result is internal business issues that spill out into communities through poorly conceived advertising, job descriptions, messaging and even customer service...

By Ian Fuhr 16 hours ago

Company News

Consumer-centred brands in times of crises

Sindiswa Masuta, strategy business director at Grey Advertising writes that brands that put the consumer and their communities first, as well as show an understanding of their audience's context, are setting themselves up for future survival and growth through loyalty...

By Sindiswa Masuta 17 hours ago

Loeries Creative Week judging unites creative thought leaders from around the world in support of Africa/Middle East creativity

In a week, some of the most awarded individuals in the brand communication industry join the Loeries to begin judging thousands of entries submitted for 2020 in the hope of scooping Africa and the Middle East's highest creative accolade - a Loerie...

Issued by Loeries 17 hours ago

It is time to realign your brand

Rirhandzu Shingwenyana, marketing coordinator at Sadmon discusses what companies can do to re-align their brands to the "new normal"...

By Rirhandzu Shingwenyana 18 hours ago

KLA, local market research firm, joins YouGov's Global Partnerships Programme

South African market research agency KLA is proud to announce its new affiliation with YouGov, as part of YouGov's Global Partnerships Programme...

Issued by KLA 18 hours ago

Masa makes the Nedbank IMC 2020 an approved course

The Marketing Association of South Africa (Masa), the Saqa-registered professional body for the marketing industry, has created an online course from the Nedbank IMC 2020...

Issued by IMC Conference 17 hours ago

HaveYouHeard achieves 7 consecutive weeks of online sales growth for prestigious UK children's clothing brand Trotters

South African-based agency HaveYouHeard has broken its client's own records by achieving seven consecutive weeks of online sales growth...

Issued by HaveYouHeard 17 hours ago

Tractor Outdoor's advertising fund: Meet the SME heroes

Future Champs - one of the beneficiaries of Tractor Outdoor's SME fund - is a registered non-profit organisation (NPO), social enterprise and affiliated network that uses the power of sport as its primary tool in engaging youth from disadvantaged communities...

Issued by Tractor Outdoor 18 hours ago

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