Marketing & Media News South Africa

There is an advertising urban myth about a company needing to sell more baby powder. Basically, all the brightest and the best would come into a room each day and try and brainstorm how they could sell more baby powder...

This week, we go behind the selfie with Mathe Okaba, CEO of the Association for Communication and Advertising (ACA), which last week held the 24th and final Apex Awards ceremony, ahead of the introduction of the Effie Awards in South Africa next year...

AccuraCast director Jérôme Divecha offers clear advice to see if AI could help your business make the next big step forward...

It has been confirmed that Jonathan (Johnny) Clegg, succumbed to pancreatic cancer at the age of 66 on the afternoon of 16 July 2019 at his family home in Johannesburg, South Africa...

A livestream recreating the historic 1969 moon landing was produced by Little Dot Studios, to mark the 50th anniversary of the moon landing on Channel 4...

The Onion goes to Windhoek Lager, for relying on automatic 'programmatic' digital advertising, which damages the brand...

Twitter on Monday announced that it is rolling out a web redesign aimed at making the desktop platform faster, "more fun" and "easier to navigate"...

Empirically-based studies can help to explain and predict effective communication, giving us the tools and knowledge to execute much better marketing...

Tinashe Zvakasikwa offers some ways of defusing interactions with online trolls...

The golden thread at the recent Apex Awards Masterclass 2019 was to create a sustainable future. This was the overriding message from the presentations on the days that ranged from gender diversity, creating a culture of trust, identifying as an African, balancing media channels or marketing to the township...