Will Cell C ever dominate as a brand?
Will Cell C ever dominate as a brand?

Cell C has repositioned, and they have a new strap line; "Change Your World", which is intended to not only inspire a renewed spirit of storytelling but also how the business operates and competes in a tough category...

Bogosi MotshegwaBy Bogosi Motshegwa 2 hours ago

#Newsmaker: Larry Madowo joins CNN as Nairobi-based correspondent
#Newsmaker: Larry Madowo joins CNN as Nairobi-based correspondent

Larry Madowo has left the BBC to take up a new position with CNN as the network's Nairobi-based correspondent...

Evan-Lee CourieBy Evan-Lee Courie 22 hours ago

The rebirth of email as a marketing tool
The rebirth of email as a marketing tool

New functionality and data analysis tools have strengthened email as a marketing and customer communication channel. Brands can now be far more strategic and personalised thanks to having a better understanding of what the end-user likes and wants...

Karyn StrybosBy Karyn Strybos 1 day ago

#Newsmaker: Adelaide Tshabalala, new head of digital marketing at Hill+Knowlton Strategies SA
#Newsmaker: Adelaide Tshabalala, new head of digital marketing at Hill+Knowlton Strategies SA

Hill+Knowlton Strategies South Africa has appointed Adelaide Tshabalala as the head of digital marketing...

Evan-Lee CourieBy Evan-Lee Courie 13 May 2021

Game on: The next big brand opportunity to embrace
Game on: The next big brand opportunity to embrace

You could certainly be forgiven for thinking that gaming is a niche interest - the reserve of kids, nerds and techies. Because until fairly recently, it was! But that's no longer the case...

Shaune JordaanBy Shaune Jordaan 13 May 2021

Magazines ABC Q1 2021: Little good news for magazines
Magazines ABC Q1 2021: Little good news for magazines

The Audit Bureau of Circulation (ABC) Q1 2021 shows a littering of publications resigning or being discontinued, with not much good news...

Danette BreitenbachBy Danette Breitenbach 12 May 2021

Newspapers ABC Q1 2021: Some good showings for newspapers
Newspapers ABC Q1 2021: Some good showings for newspapers

The First Quarter of the 2021 the Audit Bureau of Circulation (ABC) showed some good news for the sector, but the general trend was one of weak increases on the previous quarter...

Danette BreitenbachBy Danette Breitenbach 12 May 2021

#BehindtheMask: Jennifer Leppington-Clark, MD of Hill+Knowlton Strategies, South Africa
#BehindtheMask: Jennifer Leppington-Clark, MD of Hill+Knowlton Strategies, South Africa

This week I chat to Jennifer Leppington-Clark, managing director of Hill+Knowlton Strategies, South Africa...

Evan-Lee CourieBy Evan-Lee Courie 12 May 2021

#OrchidsandOnions: Comparative advantage
#OrchidsandOnions: Comparative advantage

Marketing space: Online used car sales brand has go at competitor; Ad positions getWorth cleverly as the operation that won't buy any junk...

Brendan SeeryBy Brendan Seery 11 May 2021

Enable your account sales team with these steps
Enable your account sales team with these steps

Sales enablement provides sales teams with everything they need to sell as the point of focus, and is a major point of priority for many in the B2B space...

Warren MossBy Warren Moss 10 May 2021

A sticky situation: Part 3: Automation, Covid-19 and the Utopia of unemployment
A sticky situation: Part 3: Automation, Covid-19 and the Utopia of unemployment

Edward Herridge gives us a glimpse into the atavistic fear of technology and how our brains will mean that we simply would not be able to think fast enough...

Edward HerridgeBy Edward Herridge 5 May 2021

#BehindtheBrandManager: Sandra Fraga, chief sales and marketing officer at Syspro
#BehindtheBrandManager: Sandra Fraga, chief sales and marketing officer at Syspro

Sandra Fraga, chief sales and marketing officer at Syspro, unpacks the journey behind the software development company's rebrand...

Evan-Lee CourieBy Evan-Lee Courie 5 May 2021

#BehindtheBrandManager: Leza Wells, chief product actuary; acting chief of marketing at FMI
#BehindtheBrandManager: Leza Wells, chief product actuary; acting chief of marketing at FMI

Leza Wells, chief product actuary and acting chief of marketing at life insurer FMI, (a Division of Bidvest Life Ltd) fills us in on her role...

Evan-Lee CourieBy Evan-Lee Courie 4 May 2021

Doing good is good for business: How brand purpose can steer your sustainability journey in Africa
Doing good is good for business: How brand purpose can steer your sustainability journey in Africa

Here's how Kantar will help you authentically solve the value-action gap and guide you along your brand's sustainable transformation journey...

Adeola TejumolaBy Adeola Tejumola, Issued by Kantar 4 May 2021

How manufacturers can unleash their digital marketplace superpower
How manufacturers can unleash their digital marketplace superpower

Digital marketplaces such as Amazon, Alibaba, click and collect models, and food delivery ecosystems have rapidly changed consumer behaviour, and increased the demand for convenience...

Haydn TownsendBy Haydn Townsend 3 May 2021

Understanding traditional and digital marketing
Understanding traditional and digital marketing

First and foremost, you have to understand what is marketing as it has been known over the years. The first step to understand marketing is by breaking down the 4Ps; Product, Place, Price, and Promotion...

Rirhandzu ShingwenyanaBy Rirhandzu Shingwenyana 3 May 2021

Optimising customer experience: it all starts with the data
Optimising customer experience: it all starts with the data

Optimising customer experience by leveraging emerging and new technology results in a host of positive spin-offs for businesses but it must be approached in a methodical and strategic manner...

Wynand SmitBy Wynand Smit 29 Apr 2021

Agency Scope Insights: How client-agency relationships in Brazil and China compare
Agency Scope Insights: How client-agency relationships in Brazil and China compare

Brazil and China show some similarities and huge differences when analysing marketers' investment in communications and clients' relationships with agencies and other partners...

Johanna McDowellBy Johanna McDowell 29 Apr 2021

What analysing 10 billion emails shows business leaders
What analysing 10 billion emails shows business leaders

According to the Everlytic 2020 Email Marketing Benchmarks report, email subscribers who have been opening their messages have been more engaged with the content than ever...

JD EngelbrechtBy JD Engelbrecht, Issued by Everlytic 28 Apr 2021

Q&A with SA director Michael Matthews on Oscar-nominated film Love and Monsters
Q&A with SA director Michael Matthews on Oscar-nominated film Love and Monsters

South African film director Michael Matthews has garnered an Oscar nomination for the Hollywood film Love and Monsters, a mind-blowing apocalyptic adventure that has been described as 'one of the best surprises of 2020'. The film was nominated for Best Visual Effects at the 93rd Academy Awards, which was held in Los Angeles on 25 April 2021.

Daniel DercksenBy Daniel Dercksen 28 Apr 2021

#BehindtheMask: Azania Mosaka celebrates 20 years in broadcasting
#BehindtheMask: Azania Mosaka celebrates 20 years in broadcasting

Azania Mosaka started her radio career when she joined Metro FM as a producer for Glen Lewis' show The Ride. She then moved to 702 from Power FM where she hosted Power Lunch...

Evan-Lee CourieBy Evan-Lee Courie 28 Apr 2021

#OrchidsandOnions: Rescue dogs in fashion
#OrchidsandOnions: Rescue dogs in fashion

Two Orchids: Claw photo shoot captures beauty and yearning; PR agency SWM gets Onion for poor copy...

Brendan SeeryBy Brendan Seery 27 Apr 2021

A sticky situation: Part 2: Post humans, frogs and AGI
A sticky situation: Part 2: Post humans, frogs and AGI

In Part 1, Edward Herridge took a look at the genre of apocalyptic entertainment being popular because it accesses an atavistic fear of technology that mushroomed into the human subconscious...

Edward HerridgeBy Edward Herridge 27 Apr 2021

Welcome to extended reality or XR
Welcome to extended reality or XR

Just as brands are coming to terms with the various realities that is AR , VR and MR, extended reality or XR has joined the mix to keep us on our toes by ensuring brand offerings are optimised even further...

Shaune JordaanBy Shaune Jordaan 26 Apr 2021

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