How digital came to the rescue
How digital came to the rescue

Coasting through the Covid-19 era has its ups and downs. The scale of disruption has forced communications agencies globally to rethink their strategies, which, for many has meant a radical pivot to be more digital...

By Desiree Gullan, Issued by G&G Digital 1 hour ago

How digital experts are filling the customer service gap
How digital experts are filling the customer service gap

We don't just want companies to tell us what they have to offer but to interact with us in a way that's user-centred, hyper-relevant, one-touch, and multi-channel...

By Ryan Falkenberg 2 hours ago

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Why the time is right to leverage the power of influence

Tracy Jones, MD: Positive Dialogue shares her expertise on why the time is right to leverage the power of influence...

By Tracy Jones 5 hours ago

SA's premier fashion and textile trade fair goes virtual
Watch: SA's premier fashion and textile trade fair goes virtual

AllFashion Sourcing, the annual trade show for the apparel, textile, footwear and leather industry, will this year be hosted on a virtual platform from 3-5 November...

By Lauren Hartzenberg 20 hours ago

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Mass personalisation - A targeting paradox

Isla Prentis, head of Tirisano Consulting at The MediaShopon comments on the topic of personalisation in marketing...

By Isla Prentis 1 day ago

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The power of email marketing

Standing the test of time, through Myspace, Facebook, Instagram, TikTok and even a global pandemic, email marketing is still one of the most effective methods for reaching and engaging target audiences...

By Chelsey Hale 1 day ago

Agency Scope Insights: Marketing in an unprecedented time
Agency Scope Insights: Marketing in an unprecedented time

The fourth edition of Agency Scope 2020/21 commences fieldwork in early 2021 and Johanna McDowell, Scopen Partner and director for the UK and South Africa, notes that in this unprecedented time, information that enables agencies to see their positioning in the market through marketers eyes is invaluable...

By Johanna McDowell 1 day ago

#ConsciousLiving: 3 SA businesses championing fashion rental and resale
#ConsciousLiving: 3 SA businesses championing fashion rental and resale

These businesses are slowing the lifecycle of fashion by championing rentals and resale in South Africa...

By Lauren Hartzenberg 2 days ago

Screengrab from Outsurance ad.
Lessons from Outsurance and the Katlego Maboe debacle

Social media; a frenemy to your personal and corporate brand...

By Josephine Sebesho 26 Oct 2020

Screengrab from Budweiser ad on .
Does your brand have a soul?

Sizwe Dlamini, head of commercial at Idea Hive gives us three top tips to boost your marketing strategy through brand storytelling...

By Sizwe Dlamini 22 Oct 2020

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New creative mediums can help bring back warm and fuzzy

Standard definitions of creativity often refer to the creation of something new and potentially valuable. This focus on the obvious creation aspect of creativity neglects the fact that creativity can exist in not just the creation of something but equally in the execution of something...

By Devon Meerholz 22 Oct 2020

#BehindtheMask: Dennis Lück, CCO and co-owner of Jung von Matt/Limmat
#BehindtheMask: Dennis Lück, CCO and co-owner of Jung von Matt/Limmat

This week, we go behind the mask with Advertiser of the Year Dennis Lück, CCO and co-owner of Jung von Matt/Limmat...

By Jessica Tennant 21 Oct 2020

#Newsmaker: Rutendo Nyamuda launches 'The Podcast Sessions'
#Newsmaker: Rutendo Nyamuda launches 'The Podcast Sessions'

Rutendo Nyamuda recently started a podcast-cum-magazine. The Podcast Sessions features interviews with podcast hosts, producers and leaders in the industry and is accompanied by a magazine version...

By Jessica Tennant 21 Oct 2020

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Tackling Black Friday in 2020

The 2020 version of Black Friday is less than six weeks away. Set for the 27 November this year's edition could be quite arguably one of the more important retail days of the past few years. Given the context of the year so far and the devastating impact the pandemic has had across the retail landscape...

By Graham Du Plessis 21 Oct 2020

#OrchidsandOnions: It keeps going right...
#OrchidsandOnions: It keeps going right...

Toyota: new ad is playful but still does some heavy marketing; They stay true to reality without encouraging clients to behave in unsafe way...

By Brendan Seery 20 Oct 2020

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Accelerate your brand's growth with digital marketing

Co-founder and executive creative director of G&G Digital, Desirée Gullan, writes that marketing professionals can give their business the edge by increasing their digital focus and with that the ability to meet customers' demands instantaneously...

By Desiree Gullan 14 Oct 2020

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Recovery of the print, imaging and document industry is complex and long but encouraging

Chris de Beer, Africa Regional manager at Infosource says he sees an extended recovery period for the print, imaging, and document industry in the region...

By Chris de Beer 14 Oct 2020

Prisa president, Dr Dalien Rene Benecke – senior lecturer Communication at the University of Johannesburg.
#2020AfricaBrandSummit: The role of PR and communication during crisis

Dr Dalien Rene Benecke, Prisa president and senior lecturer of communication at the University of Johannesburg, presented on the role PR and communication play in helping city, regional/provincial and country government communicate better in times of crises...

By Juanita Pienaar 14 Oct 2020

Naked marketing: Welcome to the new way of things
Naked marketing: Welcome to the new way of things

Chélin Ramos, art director at Stratitude, writes that the pandemic has steered our attention away from traditional forms of media in favour of fast-paced digital solutions, available as and when we want them. This increased connectivity has put the spotlight on brands, forcing them to take a naked approach to marketing...

By Chélin Ramos 14 Oct 2020

#OrchidsandOnions: Iconic channelling
#OrchidsandOnions: Iconic channelling

Kudos for Showmax Pro: makes the point elegantly; Onion for grating American accent in RDG Gearboxes ad...

By Brendan Seery 13 Oct 2020

Smart African retailers are rising from the ashes. Here's how
Smart African retailers are rising from the ashes. Here's how

To hear some industry commentators tell it, Covid-19 is going to be the final nail in the coffin of retail as we know it. At best, they're over-simplifying. At worst, they're just wrong...

By Lee Naik 13 Oct 2020

Tshegofatso Phetlhe, art director at M&C Saatchi; Ann Nurock, senior partner: Relationship Audits and Management; Hellen Ndebele of Everlytic, Thalissa Pillay, NetFlorist marketing manager; Riaan Wolmarans, head of digital: media at Arena Holdings and Timothy Spira, global head of digital content at Investec.
#IABInsightSeries: Marketing partnerships in the digital economy

The IAB SA discussed marketing partnerships in the digital economy, and shared insights on those relationships that enable brands to beat the benchmark in digital in its next webinar that was held on Thursday, 8 October...

By Juanita Pienaar 12 Oct 2020

#Loeries2020: "The world needs us and our creativity" - Dennis Lück
#Loeries2020: "The world needs us and our creativity" - Dennis Lück

I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is this year's Live, PR, OOH and Integrated jury president Dennis Lück, CCO and co-owner of Jung von Matt/Limmat, which has now topped Switzerland's creative rankings table for three years in a row.

By Jessica Tennant 12 Oct 2020

Claudia Shilumani, CEO, Centre for Communication Impact
#2020AfricaBrandSummit: Winning hearts and minds in the midst of a pandemic

Honesty and engaging with communities to allay fears, often sparked by fake news, were the driving forces behind the communication strategy aligned with South Africa's Covid-19 crisis management policy...

By Nicci Botha 9 Oct 2020

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PR swaggers in as content loses its crown

Sasha Kupritz, public relations specialist at TenacityPR argues that PR should be at the heart of any content-led initiative...

By Sasha Kupritz 8 Oct 2020

#BehindtheMask with... Geraint Crwys-Williams, chairman and acting CEO at Primedia Broadcasting
#BehindtheMask with... Geraint Crwys-Williams, chairman and acting CEO at Primedia Broadcasting

This week, we go behind the mask with Geraint Crwys-Williams, chairman and acting CEO at Primedia Broadcasting...

By Jessica Tennant 7 Oct 2020

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Agility and customer focus key to business success going forward

Ryan Jamieson, solutions lead at Altron Karabina sharing insight into how agility and customer focus is key to business success going forward...

By Ryan Jamieson 7 Oct 2020

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The rise of the digital planet tells a new story

Yaw Dwomoh, CEO of Idea Hive, writes businesses are now preparing to navigate a period of prolonged uncertainty for their brand, the global economy, and the consumers they serve...

By Yaw Dwomoh 7 Oct 2020

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What Covid-19 taught us about going back to basics with customer communication

Brent Haumann, managing director, Striata Africa, discusses what separated the great communicators from the average and poor ones...

By Brent Haumann 7 Oct 2020

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Never let a good crisis go to waste

Covid-19 brought a storm of surprising business conditions in South Africa - not only for the local media, but for public relations practitioners as well...

By Cindy Preller 6 Oct 2020

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