Italian supercar manufacturer, Ferrari, has reclaimed the title of the world's strongest brand, having last held it in 2014, according to the latest report by Brand Finance. The iconic brand has increased its Brand Strength Index (BSI) score three points from 91.5 to 94.8 out of 100 over the past year, pulling ahead of the likes of McDonald's, Coca-Cola, Lego, and Disney.
16 hours ago
Things have changed and continue to do so at a dramatic speed. Wise ad agency leaders are not just observing; they are taking the right steps to ensure that they are not rendered obsolete during this inevitable transformation process. Those who get it are primed to thrive, and those who don't are destined to shut-down.
Bogosi Motshegwa 1 day ago
Even though online shopping is getting significant attention in the digital world, South African consumers still rely on in-store purchases for their shopping experience. This hybrid approach will impact on the retail environment of the future.
Cecil Ungerer 18 Jan 2019
NEWSWATCH: Sydney Mbhele, formerly the marketing and communications officer for the Liberty Group, will be chief executive of brand for financial services group Sanlam with effect from 1 April 2019.
17 Jan 2019
Travel blogger and social media influencer, Meruschka Govender, better known South Africa's MzansiGirl, has passed away. Thirty-eight years strong, Govender passed away on 15 January after a long and private battle with cancer.
17 Jan 2019
"This is not the year of the mobile phone". The African consumer is tired of hearing this because the mobile phone has been in their hands since 2011, so what next?
Lynette Hundermark 17 Jan 2019
Ad Talent has released its 2019 salary survey for the communications industry. This annual survey is not intended to be prescriptive but is a report on what this specific recruiter has experienced over the course of the last year.
16 Jan 2019
It seems crazy to need to write an article stating the obvious but so be it. As we begin 2019, our industry sits quaking in its ethically sourced vintage leather boots. Panic and anxiety around data, consultants, insourcing, etc. But has this all not been self-inflicted? Is this all the final acknowledgement of an industry with an identity crisis?
Mike Silver 16 Jan 2019
Nine years ago we were famously quoted as saying, "In 10 years' time nobody will go into a physical store to buy something they know they need." We believed that e-commerce was such an obviously better way of shopping. We were wrong. As of today, Yuppiechef has opened brick-and-mortar stores in four prime locations - most recently at the V&A Waterfront in Cape Town.
Andrew Smith 16 Jan 2019
Market research provider Euromonitor International has released its annual list of top emerging trends that provide insights into consumers' changing values and explores how their behaviour is disrupting business globally.
15 Jan 2019
NEWSWATCH: In response to the #MeToo movement, Gillette has released an ad called 'We Believe' that plays on its 30-year old tagline, 'Best a Man Can Get' as a call for men to hold each other accountable and to lead a better example for the 'men of tomorrow' to help put an end to 'toxic masculinity', such as bullying, sexism and sexual harassment.
15 Jan 2019
Award-winning director Siphiwe SJ Myeza-Mhlambi of 7Films has passed away.
15 Jan 2019