Chantel Botha of BrandLove in action at eCommerce Africa 2019.
#eco19: Why brands need to create emotional experiences for Generation CX

The 5th eCommerce Africa conference kicked off at the CTICC on 19 March 2019 with a keynote session by Chantel Botha, founder of BrandLove, in the customer experience track, titled: 'More than a feeling, on why CX is the #1 competitive differentiator'. Here's what you missed!

By Leigh Andrews 2 days ago

Robyn de Villiers, chairman and CEO of BCW Africa and the champion of WPP Stella locally.
WPP launches senior female leadership programme in South Africa

WPP held its first WPP Stella event in South Africa, as part of the company's commitment to developing its female leaders

2 days ago

#StartupStory: Getting to the core of Algorithm Agency
#StartupStory: Getting to the core of Algorithm Agency

In today's world, almost everything we interact with online has an algorithm at its core. Algorithm Agency takes its name from the core principle that drives all search marketing.

By Evan-Lee Courie 2 days ago

#SeamlessSA: Physical retail needs to step up
#SeamlessSA: Physical retail needs to step up

Traditional brick and mortar retailers still have a future despite the boom in online retail, but they have to be open to change, says Vicus Bouwer, divisional director: retail leasing Africa, Broll, South Africa, who spoke at Seamless Southern Africa last week.

By Lauren Hartzenberg 3 days ago

Sheraton marks guest experience transformation with new logo design
Sheraton marks guest experience transformation with new logo design

Marriott International's Sheraton Hotels & Resorts has unveiled a new logo paying homage to its past, depicting its vision for the future. The new design will appear across all collateral and websites from April 2019.

3 days ago

Andrew Robertson, president and CEO BBDO Worldwide.
Best of the Best Warc Rankings for 2019 revealed

Warc's first-ever 'Best of the Best' global index of excellence has been released, showcasing the best all-round agencies and brands by aggregating results from across all three recently released Warc Rankings - Creative 100, Effective 100 and Media 100.

3 days ago

#PoY2019: South Africa's favourite consumer products revealed
#PoY2019: South Africa's favourite consumer products revealed

South Africa's most innovative consumer products have been recognised in the 11th annual Product of the Year awards. Conducted by Nielsen, Product of the Year is South Africa's largest independent consumer-voted survey focused specifically on product innovation.

15 Mar 2019

Radio: You don't care about your listeners
Radio: You don't care about your listeners

I see this write-up not going down too well with you already...

By Chris Jordan 15 Mar 2019

Why every brand should focus on organic social media marketing
Why every brand should focus on organic social media marketing

The increase in usage of social networking platforms is tremendous and it is projected to increase even more. In 2017, 2.46 billion internet users also used social media. And this number is expected to grow to 3.02 billion by 2021.

By Brian Mechem 15 Mar 2019

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing
#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Instead of asking how marketing is going to change in 10 years' time, David Duarte, CEO of Treeshake, believes it's a far more valuable question to ask how marketing is going to stay the same. In his words, 'What are the timeless truths of the marketing industry?'

By Jessica Tennant 15 Mar 2019

Is your organisation customer centric?
Is your organisation customer centric?

Customer-centric organisations understand the unique problems and expectations of their customers as well as the context of those needs. They then consistently deliver products and services that meet those expectations.

14 Mar 2019

#SeamlessSA: How Ramona Kasavan is taking Mimi Women to the rest of Africa
#SeamlessSA: How Ramona Kasavan is taking Mimi Women to the rest of Africa

Ramona Kasavan is taking over Africa one sanitary towel at a time. She started her company, Mimi Women which manufactures sanitary towels locally in South Africa, after seeing large numbers of girls missing school over their monthly menses.

By Maroefah Smith 14 Mar 2019

A brave new world requires brave new thinking and way of approaching real complex solutions!
A brave new world requires brave new thinking and way of approaching real complex solutions!

During our ongoing design process of the Brave Group, we scrapped away the traditional agency model thinking and asked ourselves how we can build the ultimate brave team executive to create the next evolution in independent thinkers and agency. Post assessment of the economy and the marketing/advertising industry, we realised that although we are doing a lot as an industry - there is a lot we don't yet grasp and we know we needed the following factors to walk towards real answers:

Issued by The Brave Group 14 Mar 2019