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The Advertising Media Forum (AMF) is a collective of media agencies and individuals including media strategists, planners, buyers and consultants through whom 95% of all media expenditure in South Africa is bought.
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The rise of the hybrid media agency: How is the media industry transforming?
The rise of the hybrid media agency: How is the media industry transforming?
It's 2021 and the era of the hybrid media agency is upon us. Something that, thanks to the rise of digital, has happened quicker than anticipated. Changes in consumer behaviour have led to their ability to better avoid most traditional advertising and all but reject traditional ways of pre-purchase research meaning media agencies need to relook their models against obsolescence. 18 May 2021 Read more

Insourcing: Appreciate the up and downside before you take action
Insourcing: Appreciate the up and downside before you take action
Who should handle our company's media activities? This is an internal struggle that most companies of all sizes face in the current economic instability and amidst ever-changing consumer data security practices. In assessing whether to outsource or insource there are clear advantages and disadvantages to the two choices facing marketing executives. 5 May 2021 Read more

Insights beyond industry data
Insights beyond industry data
The advertising industry has certainly grown over the past two decades seeing the changes in technology and the way consumers consume media in general, fragmentation upon fra-g-men-ta-tion. While internet penetration continues to grow, TV remains the number one channel for reach in terms of mass media in South Africa. What has separated some brands from others, is in how they looked a little beyond industry data i.e. media consumption habits, demographic segmentation etc and dared to peer into human truths as they relate to their business' vertical/category. 26 Aug 2020 Read more

Media consumption through the roof but not followed by adspend
Media consumption through the roof but not followed by adspend
Impact of Covid-19 on South African media industry. 29 Jun 2020 Read more

AMF bridges funding and experience gap for UJ students
AMF bridges funding and experience gap for UJ students
  • Seven University of Johannesburg (UJ) final year diploma and degree students have received Future Fit education sponsorship from the Advertising Media Forum (AMF).
  • This bridges a financial gap for these high performer Communication Strategy students.
  • Each student also gains an internship at one of the distinguished media agencies that are members of the South African media agency industry body. 2 Dec 2019 Read more


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