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We believe that research is done for the greater good - through market research, we help companies and brands identify opportunities within their business to enable sustainable growth.
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Ask Afrika supports SAHARA's efforts at preventing substance abuse
Market research firm Ask Afrika has selected non-profit organisation (NPO) Smoking & Alcohol Harms Alleviation & Rehabilitation Association (SAHARA) as the recipient of its 2023 philanthropic donation which forms part of the company's annual corporate social investment. 19 Apr 2023 Read more

In a changing environment, openness, and inclusion are critical features of a CX benchmark study
Openness and inclusion are core principles of the Ask Afrika Orange Index®. Not only do these principles provide the study with integrity but they also provide customer experience (CX) strategists with the assurance that the data - and the way it's interpreted - will have strategic impact if properly implemented. 13 Feb 2023 Read more

"It's Corn"
Would you ever have believed it possible that, "It's Corn" could drive a connection between a brand and its consumers. 4 Nov 2022 Read more

Stepping into the future of brand and customer experience
Ask Afrika, that had established the Ask Afrika Orange Index® in 2001 and Ask Afrika Icon Brands™ in 2010, is proud to announce that the winners of these two benchmarks will be announced during a luncheon at The Venue, Melrose Arch on 3 November 2022. 10 Oct 2022 Read more

The importance of humanised targeted marketing within townships has never been stronger
Township consumers in South Africa represent an important market for brands given that 50% of the country's urban population live in townships or informal settlements. This large and diverse informal economy has often proved to be more buoyant than the formal economy in some areas. 5 Aug 2022 Read more

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