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#AfricaMonth: Mobiz, the startup changing how SA corporates talk to customers
#AfricaMonth: Mobiz, the startup changing how SA corporates talk to customers

Mobiz is an innovative South African startup combining the ubiquity of SMS with the visual power of the web...

By Evan-Lee Courie 3 days ago

FlySafair's R5 Sale: What a day it was!
FlySafair's R5 Sale: What a day it was!

On 7 May in South Africa, on the eve of 2019 general elections, while the rest of the world joined The Duke and Duchess of Sussex in welcoming the Royal Baby to the world, the low-cost airline, FlySafair, held its annual R5 Sale...

By Khuthalani Khumalo 22 May 2019

Debunking 5 myths around CX
Debunking 5 myths around CX

Nathalie Schooling, founder and CEO of nlighten debunks a couple of myths around CX...

By Nathalie Schooling 22 May 2019

#FutureFit Yourself: Is your customer journey a map to failure?
#FutureFit Yourself: Is your customer journey a map to failure?

I've done my fair share of keynote addresses and training on customer experiences and what it means to deliver exceptional brand experiences that lends itself to loyalty, customer obsession and to drive the behaviour to grow, retain and acquire new customers...

By Carmen Murray 21 May 2019

Image supplied. From left to right: Paula Hulley from the IAB, Dan Pinch from King James, Ansa Leighton, from DQ&A, Razia van der Schuur from Change News Digital (ex. IOL), Karyn Strybos from Everlytic, and Godfrey Parkin of Britefire.
IAB Insight Series: How relevant content can deliver results across digital channels

The IAB Insight Series recently held its 5th episode, discussing how content across digital channels and devices can deliver the results we need...

By Juanita Pienaar 21 May 2019

Gen Z: How is business responding to a generation who prefers loyalty to novelty?
Gen Z: How is business responding to a generation who prefers loyalty to novelty?

There are new kids on the block. Gen Z looks beyond instant gratifications and 'dream jobs' to stability and loyalty. Julian Diaz, Head of Marketing at Skynamo looks at how business needs to adjust to meet the needs and expectations of this new generation...

Issued by Skynamo 20 May 2019

The human factor: a top insight from a CX Masterclass
The human factor: a top insight from a CX Masterclass

Companies, from legacy to startup, multi-national to local, are all grappling with how to meet steeply rising customer experience (CX) expectations...

20 May 2019

RCS technology boosts CX by enabling consumers to 'touch & feel' messaging
RCS technology boosts CX by enabling consumers to 'touch & feel' messaging

From being the numberplate prefix for the Western Cape town of Knysna, 'CX' is today popping up all over the web as the marketer's shorthand for 'Customer Experience'...

By Devon Meerholz 16 May 2019

ABM and inbound marketing: A combined approach
ABM and inbound marketing: A combined approach

B2B marketing specialists leverage a variety of strategic programmes and tactical campaigns to enable an organisation to achieve its goals...

By Alon Fittinghoff 14 May 2019

Ashish Williams, CEO of Mediacom and IAB SA Research Council lead, Nicole Gundelfinger, group marketing manager, Cash Converters, Candice Goodman, MD Mobitainment and IAB Education Council, Johan Walters, managing consultant at DQ&A and Mongezi Mtati, Ornico's marketing manager. © .
IAB Insight Series: Customer key to digital success

Digital is often viewed by organisations as a silver bullet to leapfrog into the 21st Century and meet their customers' needs, but with a plethora of channels and technology types, as well as an overwhelming amount of data, is it really that simple?...

By Danette Breitenbach 14 May 2019

Is your brand telling the true story?
Is your brand telling the true story?

Stories are a powerful part of the human experience. Yes, we see them told at bedtime to children listening in rapt silence, but they're also told daily in election campaigns, fundraising drives and in business, through brand storytelling...

By Yaw Dwomoh 13 May 2019

Image source: Gallo/Getty.
Imagine a world without data?

Why local insights and research associations like PAMRO are important...

By Joaquim Bretcha Boix 13 May 2019

Unpacking the draft Conduct Standard for Banks...
Unpacking the draft Conduct Standard for Banks...

The draft Conduct Standard - published for public comment on 3 May 2019 - aims to introduce requirements applicable to banks, mutual banks and co-operative banks that promote the fair treatment of financial customers of banks...

By Dawid de Villiers, Johann Scholtz and Jessica du Toit 10 May 2019

Content, at your service
Content, at your service

Brands are seeing a global shift from selling products to selling services, but where does content fit in to the "Life as a Service" model, asks Jordan Leschinsky, group digital editor at John Brown Media South Africa...

Issued by Dentsu Aegis Network 9 May 2019

How will digital assistants change the way finance works?
How will digital assistants change the way finance works?

How many times have you visited a company's web site, only to be greeted by a small pop-up window asking, "How can I help?"

By Sarah George 9 May 2019

Experience trumps channel
Experience trumps channel

Brands need to show up in relevant environments with tailored offerings and a seamless purchasing journey...

By Refilwe Maluleke 6 May 2019

The key to retention is a positive customer experience
The key to retention is a positive customer experience

Customers expect quite a lot these days, and that's because it is being offered to them by other businesses...

Issued by Interact RDT 2 May 2019

Marketing to consumers? One size does not fit all
Marketing to consumers? One size does not fit all

Personalisation in advertising communication is a key part of the consumer journey. Consumers want a unique connection in exchange for their time, but they're also concerned about how brands use their data. Or are they?

By Maggie Pronto 2 May 2019

CRM events in May with Camsoft and Maximizer
CRM events in May with Camsoft and Maximizer

Camsoft Solutions invites you to join them as a Maximizer CRM VIP at this year's workshops at the end of May in Johannesburg and Cape Town...

Issued by Maximizer Software 30 Apr 2019

5 ways digital technology is reshaping the needs and expectations of South Africa's young consumers
5 ways digital technology is reshaping the needs and expectations of South Africa's young consumers

We're seeing the needs, expectations and behaviours of young South African consumers evolve at a pace that threatens to leave brands behind...

By Rachel Thompson, Issued by GfK South Africa 30 Apr 2019

Staying ahead of the customer experience curve
Staying ahead of the customer experience curve

If you've already cottoned onto the fact that customer experience is the right route to follow, then kudos to you! Only thing is, the customer experience landscape is constantly changing, so how do you stay ahead of the curve?..

Issued by Interact RDT 30 Apr 2019

Tech won't kill the contact centre, it'll make it more powerful
Tech won't kill the contact centre, it'll make it more powerful

Over the past few years, there have been increasingly dire predictions that automation and technology will be the major job killer of our generation...

By Wynand Smit 30 Apr 2019

SA's favourite township brands - 2019/2020 Kasi Star Brands survey
SA's favourite township brands - 2019/2020 Kasi Star Brands survey

The winners of the 2019/2020 Ask Afrika Kasi Star Brands survey have been announced. Kiwi shoe polish came first this year for the second year running, followed by Sunlight dishwashing liquid, Dettol liquid antiseptic...

29 Apr 2019

Hellocomputer Cape Town and FCB Cape Town merge to form new agency, HelloFCB+
Hellocomputer Cape Town and FCB Cape Town merge to form new agency, HelloFCB+

Hellocomputer Cape Town and FCB Cape Town have merged to launch HelloFCB+, a new agency with a full-service offering to design, build and run customer journeys.

29 Apr 2019

Leadership is a dance...
Leadership is a dance...

...and it takes two to tango, says Lana Marais, Regional Client Service Director at DAN Sub-Saharan Africa...

Issued by Dentsu Aegis Network 25 Apr 2019

Customer satisfaction is not enough. Delight your customers!
Customer satisfaction is not enough. Delight your customers!

Customer satisfaction is simply no longer enough to ensure business success. Customers want to feel important, engaged and valued. They don't want to be satisfied - they want to be delighted!...

By Mornay Roberts-Lombard 23 Apr 2019

Are brands living up to client expectations?
Are brands living up to client expectations?

Right now it is vitally important for us to understand what the changes are in consumer's expectations, how we work around them or modify our offerings to suit their needs, while still continuing to grow in the market...

By Jedd Cokayne 23 Apr 2019

Up, close and very personalised
Up, close and very personalised

The shift to a more individualised society that values experiences more than goods has resulted in a strong drive towards personalisation...

By Refilwe Maluleke 23 Apr 2019

How blackouts impact the shopper behaviour of everyday South Africans
How blackouts impact the shopper behaviour of everyday South Africans

Billions. By now we all know how much loadshedding cost the South African economy. But what was the cost to South African shoppers trying to get the most out of their rands?...

Issued by 34° 18 Apr 2019

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