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PR vs Advertising: Which is ideal for marketing SMMEs?
PR vs Advertising: Which is ideal for marketing SMMEs?

Public relations and advertising are both crucial for the promotion of any business, writes Mkhuseli Vangile, managing director at DCF...

By Mkhuseli Vangile 1 day ago

Dentsu International partners with Malaria No More UK to 'Draw The Line Against Malaria'
Dentsu International partners with Malaria No More UK to 'Draw The Line Against Malaria'

Dentsu International has partnered with global NGO Malaria No More UK to launch 'Draw The Line Against Malaria'...

1 day ago

Company News
Near Me local search trends reveal what's on the consumer's mind

In January 2021, Vicinity Media's Near Me microapp got an impressive 135,654 user clicks across 16 search categories on five publisher sites...

Issued by Vicinity Media 8 hours ago

The Mazda CX-30 is launching and you're invited. And you, and you, and you

For the new Mazda CX-30 campaign, Grey Advertising didn't turn to actors. Instead, we put an ordinary, diverse group of people in front of the camera...

Issued by Grey Africa 10 hours ago

White Square announces jury for 2021 festival

White Square international advertising festival announced the jury for the 2021 festival...

1 day ago

How to double your audience in a year: 4 secrets by Briefly News

According to IO Technologies, Briefly News had over 123 million total pageviews in 2020, more than doubling the 60.7 million pageviews in 2019 despite pandemia and partial market crises...

Issued by Briefly News 2 days ago

Evolution of our industry: Shortlist for short projects

The start of last year brought the usual New Year predictions, all stymied by the pandemic, writes Johanna McDowell, CEO of the Independent Agency Search and Selection Company (IAS)...

By Johanna McDowell 2 days ago

#MarketingMasterminds: Blue Robot | Facebook Marketing Partner | Kyle Oosthuizen

This month's Marketing Mastermind is Blue Robot, a company that delivers social messaging and interactive brand experiences for brands across the globe. Kyle Oosthuizen, COO, discusses what being a Facebook Marketing Partner means, and the benefits it carries for the business and its clients...

Issued by Facebook 26 Feb 2021

Adzooma and Cambridge University research how to maximise online ad spend

Latest research finds that Facebook is the most cost-effective channel on average for SMBs, Microsoft is the most responsive channel for increasing ad spend, whilst Google maintains their place as the industry leader with their high reach and low-cost offering...

26 Feb 2021

Create is the most awarded advertising agency in Mozambique

After a tough year, Create Mozambique was the most awarded advertising agency in Mozambique...

Issued by Dentsu 26 Feb 2021

Fusion juries named for The One Show 2021, ADC 100th Annual Awards

The One Club for Creativity has announced the first group of creative leaders who will serve on juries for the inaugural One Show 2021 Fusion Pencil and ADC 100th Annual Awards Fusion Cube awards...

26 Feb 2021

Clockwork expands to the UK

Ex-Engine CMO Richard Dutton and ex-Wunderman Thompson head of strategy Marcus Reynolds are heading up Clockwork UK, the first expansion of Clockwork Media, founded in 2010 in South Africa...

25 Feb 2021

OFyt creates new visual language for Jack & Coke

For the first time, Jack Daniel's and Coca-Cola will partner with the launch of a unifying visual language created by Cape Town-based agency, Old Friends Young Talent (OFyt)...

Issued by Old Friends Young Talent (OFyt) 25 Feb 2021

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