Wunderman SSA is celebrating its appointment to manage key GlaxoSmithKline (GSK) brands, following a competitive five-way, multinational agency pitch earlier this year.
Wunderman 2 days ago
I was just a 24-year-old account executive (a title which my mother thought was very important), going about my business writing a very important contact report. Then he called - a very senior and important client who couldn't get hold of anyone else, so he got put through to me by the receptionist. He was pissed off. Very, very pissed off.
Canadian-born Tessa Conrad, global director of operations at TBWA\Worldwide's headquarters in New York, recently visited TBWA\South Africa's Johannesburg office where she did a series of presentations and assisted the local team in producing a module for DLearn.
Jessica Tennant 2 days ago
The day the first ad I ever made ran in the Sunday Times. Full Page. Full colour. It was glorious (as a suit, there is nothing quite as thrilling or terrifying as signing off a final DTP laser and then waiting for it to appear in the national newspapers). It was for Old Mutual Unit Trusts.
It's not often agency and client get to celebrate a decade of collaboration - especially after the first script you present is a cow sucking its own udder (yes, milk is that good!). But FoxP2 and the Consumer Education Project of Milk SA (CEP) can look back with pride at a decade's worth of work that has changed the way young South Africans view dairy, especially the younger generation. Says Christine Leighton, CEP head co-ordinator, "In a nutshell, our mission is to present the health and nutritional benefits of dairy to consumers in creative ways so that dairy products become a part of their dairy lifestyle."
Dentsu Aegis Network 15 Apr 2019
Several years ago, a young account manager set up a meeting with me, to have a 'catch-up' [in our industry, "catch-ups" are a great euphemism for 1) I'm resigning or 2) When am I going to be promoted? Interestingly, catch-ups never seem to be about how I'm doing].
Advertising can be a weird thing. On the one hand, you cannot build a brand without it. On the other, it seems to be the first thing to go when times are tough and budgets are constrained. This being said, competition among retail brands has never been as cutthroat as it is today. Brand managers are constantly working on new ideas and concepts to win the attention of consumers to ultimately drive sales and improve on previous year's targets.
MegaVision Media 15 Apr 2019
At Friends of Design the early bird doesn't just catch the worm - they get a sweet deal too.
Friends of Design Academy of the Digital Arts 15 Apr 2019
The industry's lack of diversity and inclusion was made notably clear by last year's #TimesUp movement, largely focused on equality in race and gender. Now, with a rise of 'diversity and inclusion' focused roles popping in advertising, here's why it's important to focus on a range of ages and experience levels for true business transformation.
Leigh Andrews 15 Apr 2019