Advertisers will now be able to measure carbon impact with Google's new tool

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Carbon Footprint for Google Ads empowers advertisers to measure more of their environmental impact with greater precision using Google’s first-party data.

• Receive account-specific estimates: Carbon Footprint for Google Ads allocates emissions down to the account level, leveraging first-party data to provide account-specific estimates based on an individual account’s targeting, media mix, won and lost auctions, and more.
• Designed with industry standards: Carbon emissions reports are developed in accordance with the widely recognized Greenhouse Gas Protocol carbon reporting and accounting standards (GHGP), and Global Media Sustainability Framework (GMSF).
• Measure environmental impact with greater precision: The report provides individual breakouts of Scope 1, Scope 2, and Scope 3 emissions for each account. This includes market- and location-based Scope 2 emissions.

Carbon Footprint is now available upon request to select advertisers and will become more widely available in the future.

Read more here about the methodology and calculations used.