Latest newsThe ACA has launched ADventures, a bold new podcast created to inform, inspire and ignite conversation across the South African marketing and communications industry. Hosted by Dineo Mashiane, the series brings together diverse voices for honest, insightful dialogue - starting with a candid conversation with ACA executive director Gillian Rightford. 13 May 2025 Read more The ACA introduces GenEra – a fresh platform empowering young professionals in advertising. The launch event brings together bold voices to inspire the next generation of industry professionals. 12 May 2025 Read more Effie Academy is now live in South Africa, bringing world-class marketing education to professionals and students alike. Two flagship programmes – Effie Fundamentals and Effie College – are now open for participation. 8 May 2025 Read more The ACA continues to drive meaningful transformation with its Graduate Programme, internship placements, and bursary support - expanding access, building skills, and enabling future talent in the advertising, marketing and communications sector. 4 Apr 2025 Read more The 2024 Effie Awards South Africa Ipsos Trends Report, launched during a webinar hosted by Effie South Africa on 27 March and presented by Ipsos, offers key insights into what sets effective campaigns apart, making it a valuable resource for any campaign that seeks to resonate, connect with audiences and drive effectiveness in marketing communication. Naturally, it is of particular relevance for those preparing entries into the 2025 Effie Awards South Africa. 3 Apr 2025 Read more The ACA’s first AI in Advertising forum at the WPP Campus in Johannesburg brought together leading voices from across the marketing, creative, media, and technology sectors. A number of panels and speakers explored how AI is already impacting advertising, and what the industry must do to adapt. 25 Mar 2025 Read more Following the success of the 2023 Effie South Africa Trends Report, Effie South Africa, in partnership with Ipsos, is set to release the 2024 Effie South Africa Ipsos Trends and Insights Report on Thursday, 27 March 2025, at 10.30am via webinar. 20 Mar 2025 Read more The Association for Communication and Advertising (ACA) has announced the speaker line-up and agenda for the upcoming AI in Advertising Forum, taking place on 13 March 2025 at the WPP Campus, Johannesburg. This highly anticipated event will bring together leading voices in AI, marketing, and creativity to unpack the real-world impact of artificial intelligence on advertising and communications. 6 Mar 2025 Read more Effie South Africa has issued the 2025 Effie Awards South Africa programme call for entries. Entries will be accepted from 3 April to 28 May 2025. How to Write a Winning Effie Entry workshop will be held Wednesday, 19 March 2025. 4 Mar 2025 Read more Artificial intelligence is no longer a futuristic concept — it’s here, and it’s reshaping the advertising and creative industries at an unprecedented pace. But beyond the headlines and hype, what does AI really mean for agencies, brands, and marketers? How is it already being used? What are the legal, ethical, and creative implications? And most importantly, how can industry professionals stay ahead of the curve? 19 Feb 2025 Read more The 2024 Effie Awards South Africa campaign set out with a critical challenge: to reignite industry participation, elevate awareness, and position the Effies as the premier recognition of marketing effectiveness. Tasked with delivering a campaign that would drive meaningful results, Lobengula Advertising developed a pro bono creative strategy that not only met but exceeded expectations – surpassing the 15% growth target, with 78 entries received. 11 Feb 2025 Read more The Association for Communication and Advertising (ACA), in partnership with GIB Insurance, is pleased to announce that applications are now open for the fifth intake of the ACA Women in Leadership Programme. Since its inception, this programme has provided over 80 women with an opportunity to develop their leadership capabilities, strengthening the industry’s leadership pipeline and advancing gender transformation in the advertising, marketing, and communications sectors. 10 Feb 2025 Read more The Association for Communication and Advertising (ACA), in partnership with the Media Diversity and Development Agency (MDDA) and the Economic Development Fund (EFD), is offering four fully-paid 12-month internships for recent graduates or matriculants looking to start an exciting and fulfilling career in advertising and communications. The internship period will commence in February 2025. 19 Dec 2024 Read more South Africa’s poor showing at international awards reflects a notable drop in standards. It’s not too late to change direction. 4 Dec 2024 Read more The ACA Producers Committee plays a pivotal role in the evolution of production within the South African advertising landscape. Made up of senior producers from across its member agencies, the committee serves as a vital resource, keeping agency producers informed about legislative changes and best practices. This includes nurturing important industry relationships, such as those with the National Association of Model Agencies (NAMA) and the Commercial Producers Association (CPA), and reviewing key contractual changes between model agencies, performers, and production companies. 25 Nov 2024 Read more Sharleen James, chairperson of the ACA, addresses the gap between compliance and genuine transformation in South Africa’s advertising industry. She emphasises the need for authentic empowerment, structural leadership changes, and meaningful enterprise development to foster real inclusivity and diversity, moving beyond mere regulatory targets toward lasting cultural and creative impact. 5 Nov 2024 Read more Sharleen James, chairperson of the ACA, outlines the association’s bold new direction, emphasising key initiatives such as the formation of industry-specific ‘tribes’. These efforts are aimed at ensuring the ACA remains relevant and influential in shaping the future of the advertising and communications industry. 19 Sep 2024 Read more Effie Awards South Africa recently hosted an insightful dialogue at Discovery HQ in Sandton, focused on the evolving role of influencer marketing in achieving marketing effectiveness. Titled 'Beyond the Hype – Influencer Marketing and the Search for Marketing Effectiveness', this dialogue provided a robust platform for discussions about strategic influencer engagement and its impact on brand growth and consumer interaction. 10 Sep 2024 Read more Effie South Africa is pleased to announce the 26 finalists in the 2024 Effie Awards South Africa programme following the first round of judging which took place at the end of July. Effie Awards finalists earn points toward the global Effie Index and attaining finalist status ensures that agency and client partnerships are globally recognized for having implemented campaigns that delivered against business objectives. 15 Aug 2024 Read more
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