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Winner of the IAS Agency Credentials Award for 2020 is FoxP2, Boomtown and Conversation LAB follow with Leader AwardsThe Assegai Integrated Marketing Awards, in conjunction with the IAS (Independent Agency Search and Selection) is proud to announce FoxP2 as the winner of the prestigious IAS Agency Credentials Award, with Boomtown and Conversation LAB following with Leader Awards. 27 Nov 2020 Read More >>

Blue Label Data solutions backs Assegai AwardsThe Assegai Awards has secured the backing of Blue Label Data solutions. 26 Oct 2020 Read More >>

Tyme Bank unveiled as Assegai Awards sponsorSouth Africa's leading digital bank, TymeBank, has secured the coveted headline sponsor slot for the Assegai Awards. 23 Oct 2020 Read More >>

All Assegai Awards finalists revealedThe Direct Marketing Association of SA (DMASA) has published a complete list of over 130 finalists in the running for dozens of Assegai Direct and Integrated Marketing Awards. 15 Oct 2020 Read More >>

Judges of the IAS Agency Credentials Award announced - Assegai Awards 2020A panel of respected judges will review all Credentials Award entries, which will consist of the agency's written credentials document as well as the agency culture reel - within the various agency discipline types, e.g. creative, digital, PR, media and design in South Africa. 6 Oct 2020 Read More >>

Evaluating agency credentials: What turns clients' headsIn a 2018 article in AdAge, MediaLink chairman and CEO Michael Kassan was quoted as saying: "Nobody has a crystal ball and nobody can say the agency of the future will be this way or that way. But what we can say is that there has to be a true willingness for the agency of the future to be more adaptive and reflective of clients' needs. Only the ones who can adapt will survive." 7 Sep 2020 Read More >>

Agency credentials: So much more than swaggerCredentials. Bona fides. Street cred. No matter which way you look at it, what the mind conjures up is no single attribute. It's the whole package - the attitude, the appearance, the swagger. So it is with agency credentials, writes Johanna McDowell, CEO of the Independent Agency Search and Selection Company (IAS). 31 Aug 2020 Read More >>

Deadline for the 2020 Assegai Awards extendedThere's still time to submit your best integrated marketing campaigns for the prestigious 2020 Assegai Awards! The deadline for the DMASA Assegai Integrated Marketing Awards has been extended to midnight on 11 September 2020. 27 Aug 2020 Read More >>

Data breaches the challenges of the new industrial revolutionData breaches are the industrial incidents of the information age and we need to find ways of eradicating them completely - Rogue elements will pursue data to enrich themselves, and in so doing will place the jobs and livelihoods of decent citizens at risk, the DMASA exists to ensure we stay vigilant and educate business as well as individuals. Watertight policies, processes and procedures that ensure error-prone human beings, or those with evil intent are not given the space to derail our vibrant industry, says the DMASA, CEO. 25 Aug 2020 Read More >>

Advertising industry leaders chosen for the 2020 Assegai Awards' judging panelThe DMASA's Assegai Integrated Marketing Awards has been an anticipated event in the marketing landscape for two decades. The extensive list of highly revered judges is what makes an Assegai Award a credible and noteworthy achievement in the industry. 24 Aug 2020 Read More >>

Africa and Middle East entries lift the Assegai AwardsEntries for the Direct Marketing Association of SA (DMASA) Assegai Integrated Marketing Awards have, this year, featured submissions from beyond our borders including significant interest from Ghana, Algeria, Mozambique and Botswana. 7 Aug 2020 Read More >>

DMASA launches Data Protection Compliance ProgrammeThe DMASA creates another, after the DNC (Do not contact database) that has protected both consumers and business for over five years. The DPCP meets the more stringent sections of POPIA and helps business navigate the path of corporeal compliance. An Africa first innovative initiative. 13 Jul 2020 Read More >>

More reason to enter the Assegai AwardsWhen the world stops, marketing continues. 17 Jun 2020 Read More >>

Assegai Awards 2020 entries now openThe Direct Marketing Association of South Africa (DMASA) is pleased to announce that the Assegai Awards for 2020 are open for entry. 11 Jun 2020 Read More >>

2019 Assegai Awards finalists announcedThe finalists of the 2019 Assegai Awards have been revealed, and the winners will be announced on Thursday, 7 November, at the Annual Awards Gala Evening. 14 Oct 2019 Read More >>

Deadline for the 2019 Assegai Awards extendedThere's still time to submit your best integrated marketing campaigns! The deadline for the DMASA Assegai Integrated Marketing Awards has been extended to midnight Tuesday, 10 September 2019. 22 Aug 2019 Read More >>

Assegai Awards provide roll call of direct marketing greatsThe Oscars, the Emmys, the Loeries - every industry has its annual awards ceremony to reward those who achieve excellence. These award ceremonies also light the way forward. 6 Aug 2019 Read More >>

More reason to enter the Assegai AwardsEveryone wants to be numbered in the company of winners. Now is your chance to stake your claim as an award-winning marketer, someone who clients will trust to take their brands to the next level. 18 Jun 2019 Read More >>

Assegai time rolls round againGet the recognition you deserve for your excellence in direct marketing. Entries for the 2019 Assegai Awards are now open. 12 Jun 2019 Read More >>

Assegai Awards 2018 - Come celebrate greatness with usJoin us at our annual Assegai Awards 2018 ceremony on 8 November 2018. 2 Nov 2018 Read More >>

The DMASA's Assegai Integrated Marketing Awards would like to thank the judging panel for 2018Thank you for your time and expertise in offering invaluable insight and focus to each entry this year. The Assegai Committee and its head, Mr Warren Moss send their heartfelt thanks. 25 Oct 2018 Read More >>

Finalists in the Assegai Awards 2018 have been announcedThe DMASA Assegai Integrated Marketing Awards is pleased to announce the 2018 finalists. 23 Oct 2018 Read More >>

Assegai Awards 2018 - One week to deadlineMake a point of entering the Assegai Awards 2018. You still have a week to put your entries together. The deadline for the 2018 Assegai Integrated Marketing Awards closes at midnight on Tuesday, 25 September - be a part of the action in 2018 - enter now! 17 Sep 2018 Read More >>

The Assegai Awards: Judges for 2018 have been selectedThe DMASA's Assegai Integrated Marketing Awards have been a part of the marketing landscape for almost two decades now and continue to recognise the incredible creativity of local designers and to challenge the perception of direct marketing in South Africa. 13 Sep 2018 Read More >>

Why enter the Assegai Awards 2018?
  • Everyone wants to be part of a winning team
  • An opportunity to attract new business and to network
  • Let your customers know you've been considered worthy to be a finalist for an Assegai Award 4 Sep 2018 Read More >>

  • Assegai Awards 2018 - Entries extensionThe DMASA is pleased to announce that the Assegai Awards 2018 entries deadline has been extended to the 25th September 2018. 27 Aug 2018 Read More >>

    Farewell to the COO of the DMASAThe Direct Marketing Association of Southern Africa (DMASA) announced late last year that Alastair Tempest, the COO since 2012, has resigned in order to pursue other interests. 30 Jan 2015 Read More >>

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