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Joe Public Press Office
We are a 100% independent and proudly South African integrated brand and communication group, with a philosophy grounded in the purpose of growth.
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The importance of rooting creativity in South African culture
To quote the great Nelson Mandela: "If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart." Having worked in advertising for many years, I have been tracking ad spend year-on-year, and in 2018 the industry spent R40bn on advertising and by 2021 it reached R47bn. Almost all the briefs we receive are for work in English, with almost half of these asking for the English work to be translated into the various African languages. 15 Sep 2022 Read more

Unleash your SoulSister says Chicken Licken
A dictionary might tell you that a 'sister' is a girl/woman who has parents in common with someone else, or it might refer to a female friend/peer. But Chicken Licken has chosen to defy the dictionary's conventions, as it does with so many others, through its new SoulSister campaign, saying 'There's a SoulSister in all of us'. (Yes, even in you, SoulMister.) 13 Sep 2022 Read more

What the world needs now
According to a study done by IBM with more than 1,500 CEOs from 60 countries, what the world of business needs most is creativity. Yes, creativity. 7 Sep 2022 Read more

Joe Public Durban and Dunlop introduce Pothole FM
Leading creative agency, Joe Public Durban, and Dunlop Tyres recently launched a campaign that South Africans can truly resonate with - Pothole FM. 25 Aug 2022 Read more

21 creators, 15 directors and 1 truly unlimited campaign
The Story of UN from The Unlimited is a bold brand campaign that unshackles old ways of being and unmutes new South African voices. It is a manifesto that calls upon people to unlimit their lives, not with ordinary pom-poms and a rah-rah corporate call, but through a co-lab of 21 collaborators who tell their own unlimited stories in the face of tragedy, stigma, bias, inequality and the daily grind of a 'normal' routine. 17 Aug 2022 Read more

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