Advertising. Why do bad ads happen?
Advertising. Why do bad ads happen?

It was a question I should have been able to answer. I have been in the business a while and I have made a few ads. But maybe the simplicity or the clarity of the question blindsided me and left me saying nothing...

By Damon Stapleton 23 hours ago

#BehindtheMask: Iain S. Thomas, independent creative director and author
#BehindtheMask: Iain S. Thomas, independent creative director and author

This week, we go behind the mask with independent creative director and author Iain S. Thomas...

By Jessica Tennant 1 day ago

Could influencers be the answer to John Lewis ads?
Could influencers be the answer to John Lewis ads?

With just a few weeks until Christmas, it's time to cosy up and watch the most anticipated advert of each and every year. The John Lewis and Partners Christmas ad has marked the start of the festive period for many years...

By Amelia Neate 1 day ago

#OrchidsandOnions: Zoom zinger pays off
#OrchidsandOnions: Zoom zinger pays off

Toyota: outdoors online meeting fiddled to look like 'work-at-home'; But health's Net effort competes with Fikile Mbalula in the Useless Stakes...

By Brendan Seery 1 day ago

#Newsmaker: Tshepo Tumahole wins Loeries Young Creatives Award
#Newsmaker: Tshepo Tumahole wins Loeries Young Creatives Award

Tshepo Tumahole, a copywriter at Joe Public along with Jarryd Duthoit, a finishing artist at Left Post Productions, was awarded the 2020 Loeries Brand South Africa Young Creatives Award last week...

By Jessica Tennant 3 days ago

#Newsmaker: Jarryd Duthoit wins Loeries Young Creatives Award
#Newsmaker: Jarryd Duthoit wins Loeries Young Creatives Award

Jarryd Duthoit, a finishing artist at Left Post Productions along with Tshepo Tumahole, a copywriter at Joe Public, was awarded the 2020 Loeries Brand South Africa Young Creatives Award earlier this week...

By Jessica Tennant 20 Nov 2020

#Loeries2020: Day four winners
#Loeries2020: Day four winners

The Awards announced on day four of Loeries Creative Week 2020, Thursday, 19 November, included Design, Design Crafts, PR and Media Communication, Live Communication and the Marketing Leadership Award...

By Jessica Tennant 19 Nov 2020

#Loeries2020: The business of belonging and how inclusivity can evolve a brand (part one)
#Loeries2020: The business of belonging and how inclusivity can evolve a brand (part one)

During Loeries Creative Week, Jess Weiner, CEO of Talk to Jess in the US talked to the power of inclusivity and of belonging in the work that we do, both in the creative industry and in our work environment...

By Jessica Tennant 18 Nov 2020

Organisations need to prioritse data to tell meaningful stories
Organisations need to prioritse data to tell meaningful stories

"Data" is likely to be right up there with the buzzwords of the next decade. But more than mere buzzwords, data is not only here to stay, but will also transform the way in which we all do business...

By Shaune Jordaan 18 Nov 2020

#Loeries2020: Day two winners
#Loeries2020: Day two winners

The Awards announced on day two of Loeries Creative Week 2020, Tuesday, 17 November, included Digital Communication, Digital Crafts, Integrated Campaign, Media Innovation and Young Creatives...

By Jessica Tennant 17 Nov 2020

Katherina Tudball
#Loeries2020: Conceptual thinking is at the heart of everything

On day one of Loeries Creative Week, Katherina Tudball, creative director at Superunion London and this year's Loeries international jury president for design, shared an interesting talk around the theme of visceral creativity...

By Jessica Tennant 17 Nov 2020

#Loeries2020: Day one winners
#Loeries2020: Day one winners

The Awards announced on day one of Loeries Creative Week 2020, Monday, 16 November, included Out of Home, Out of Home Crafts, Print Communication, Print Crafts, Shared Value, Effective Creativity and Service Design...

By Jessica Tennant 16 Nov 2020

#Loeries2020: Fran Luckin opens Loeries Creative Week 2020
#Loeries2020: Fran Luckin opens Loeries Creative Week 2020

Fran Luckin, CCO at Grey Africa and recently elected Loeries chairperson welcomed guests to the virtual edition of Loeries 2020...

By Jessica Tennant 16 Nov 2020

Newsmaker: Qondisa Ngwenya, Wunderman Thompson's Prism Sport + Entertainment MD
Newsmaker: Qondisa Ngwenya, Wunderman Thompson's Prism Sport + Entertainment MD

Wunderman Thompson recently launched a new offering in South Africa, marking the expansion of London-based Prism Sport + Entertainment into the South African market, and Qondisa Ngwenya is heading up the unit...

By Jessica Tennant 13 Nov 2020

#BehindtheMask: Jess Weiner, cultural expert and CEO of Talk to Jess
#BehindtheMask: Jess Weiner, cultural expert and CEO of Talk to Jess

This week, we go behind the mask with Jess Weiner, cultural expert and CEO of Talk to Jess...

By Jessica Tennant 11 Nov 2020

#OrchidsandOnions: How to do real sincerity
#OrchidsandOnions: How to do real sincerity

Challenge: lessons for SA Brands from overseas work; Advertisers in this country must 'push reset button' and come up with new material...

By Brendan Seery 10 Nov 2020

#EvolutionofWork: Covid-19 has driven digital work technology adoption forward by nearly 5 years
#EvolutionofWork: Covid-19 has driven digital work technology adoption forward by nearly 5 years

As part of our #EvolutionofWork content feature, Boomtown's all-female digital department shares what the future of work looks like from their point of view and how they're navigating the 'new normal' in the aftermath of Covid-19...

By Jessica Tennant 9 Nov 2020

#BehindtheMask: Till Hohmann, CCO at Geometry EMEA
#BehindtheMask: Till Hohmann, CCO at Geometry EMEA

This week, we go behind the mask with Till Hohmann, CCO at Geometry EMEA and President of the Loeries Film Craft Jury 2020...

By Jessica Tennant 4 Nov 2020

#OrchidsandOnions: Out of the 'ordinary'
#OrchidsandOnions: Out of the 'ordinary'

Dove campaign: acceptance by a woman of herself and her body; Billboards for new lifestyle estate are both illegal and dangerous...

By Brendan Seery 3 Nov 2020

Do brands know too little or too much about their consumers?
Do brands know too little or too much about their consumers?

Many consumers feel brands don't know them well enough to serve them in a way that makes them feel special. But when those brands know too much, can you trust them?

By Haydn Townsend 3 Nov 2020

#Newsmaker: Kamogelo Sesing appointed to MetropolitanRepublic board
#Newsmaker: Kamogelo Sesing appointed to MetropolitanRepublic board

MetropolitanRepublic recently appointed ECD Kamogelo Sesing, who joined the agency in June 2019, to its board of directors...

By Jessica Tennant 2 Nov 2020

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Mass personalisation - A targeting paradox

Isla Prentis, head of Tirisano Consulting at The MediaShopon comments on the topic of personalisation in marketing...

By Isla Prentis 29 Oct 2020

Screengrab from Budweiser ad on .
Does your brand have a soul?

Sizwe Dlamini, head of commercial at Idea Hive gives us three top tips to boost your marketing strategy through brand storytelling...

By Sizwe Dlamini 22 Oct 2020

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New creative mediums can help bring back warm and fuzzy

Standard definitions of creativity often refer to the creation of something new and potentially valuable. This focus on the obvious creation aspect of creativity neglects the fact that creativity can exist in not just the creation of something but equally in the execution of something...

By Devon Meerholz 22 Oct 2020

#BehindtheMask: Dennis Lück, CCO and co-owner of Jung von Matt/Limmat
#BehindtheMask: Dennis Lück, CCO and co-owner of Jung von Matt/Limmat

This week, we go behind the mask with Advertiser of the Year Dennis Lück, CCO and co-owner of Jung von Matt/Limmat...

By Jessica Tennant 21 Oct 2020

#OrchidsandOnions: It keeps going right...
#OrchidsandOnions: It keeps going right...

Toyota: new ad is playful but still does some heavy marketing; They stay true to reality without encouraging clients to behave in unsafe way...

By Brendan Seery 20 Oct 2020

#OrchidsandOnions: Iconic channelling
#OrchidsandOnions: Iconic channelling

Kudos for Showmax Pro: makes the point elegantly; Onion for grating American accent in RDG Gearboxes ad...

By Brendan Seery 13 Oct 2020

Tshegofatso Phetlhe, art director at M&C Saatchi; Ann Nurock, senior partner: Relationship Audits and Management; Hellen Ndebele of Everlytic, Thalissa Pillay, NetFlorist marketing manager; Riaan Wolmarans, head of digital: media at Arena Holdings and Timothy Spira, global head of digital content at Investec.
#IABInsightSeries: Marketing partnerships in the digital economy

The IAB SA discussed marketing partnerships in the digital economy, and shared insights on those relationships that enable brands to beat the benchmark in digital in its next webinar that was held on Thursday, 8 October...

By Juanita Pienaar 12 Oct 2020

#Loeries2020: "The world needs us and our creativity" - Dennis Lück
#Loeries2020: "The world needs us and our creativity" - Dennis Lück

I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is this year's Live, PR, OOH and Integrated jury president Dennis Lück, CCO and co-owner of Jung von Matt/Limmat, which has now topped Switzerland's creative rankings table for three years in a row.

By Jessica Tennant 12 Oct 2020

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PR swaggers in as content loses its crown

Sasha Kupritz, public relations specialist at TenacityPR argues that PR should be at the heart of any content-led initiative...

By Sasha Kupritz 8 Oct 2020

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