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Screen grab of the ANC campaign.
#OrchidsandOnions: Clever marketing in some election campaigns

An 'awesome Onion' for DNA Brand Architects and one to Volvo for good measure, for allowing shotgun PR to happen...

By Brendan Seery 6 hours ago

Image ©
If you keep doing that you will go blind

"TV is dead. Have you seen that new John Lewis ad. Pretty cool..."

By Damon Stapleton 20 Mar 2019

Screen grab from the ad.
#OrchidsandOnions: Take a bow, McDonald's

And the Onion goes to... Chicken Licken, for its bullying tactics towards a vegan eatery...

By Brendan Seery 19 Mar 2019

#Newsmaker: "I will always be a print girl" - Brand Cartel's Cilla Thompson
#Newsmaker: "I will always be a print girl" - Brand Cartel's Cilla Thompson

Brand Cartel's newly appointed Cilla Thompson tells us what it's like to be the oldest in the team and that all the office is missing is literally a pool and a flamingo. Oh and that she's rubbed shoulders with David Beckham and Antonio Banderas on shoot...

By Jessica Tennant 13 Mar 2019

The Purple Cow walking billboards campaign.
#OrchidsandOnions: Kudos for the walking billboards campaign

And Elon Musk scores an Orchid for showing he cares about dogs - but as for Chas Everitt...

By Brendan Seery 12 Mar 2019

Ad industry well-placed to boost SA education
Ad industry well-placed to boost SA education

Our current challenges that include perpetual spoiler Eskom throwing shade at our economy should not distract us from South Africa's impressive achievements...

By Devon Meerholz 7 Mar 2019

What is madness worth? Lessons from Vince and Tony
What is madness worth? Lessons from Vince and Tony

We will get to the painting later. We need to go back 48 hours...

By Damon Stapleton 6 Mar 2019

Stefania Johnson, advertising legend and former ECD and shareholder of FCB SA; Katherine Pichulik, founder and designer of Pichulik; Pride Maunatlala, head of marketing at TFG; and Jackie Burger, founder of Salon 58 and former editor-in-chief at Elle SA. © .
#SheSays: How to step out of your comfort zone to pursue a greater ambition

SheSays brought together a powerhouse panel of industry trailblazers to speak about career boldness and how they had to step out of their comfort zones to pursue greater ambition...

By Juanita Pienaar 6 Mar 2019

Minister of finance, Tito Mboweni delivering his budget speech for 2019. © .
#Budget2019: The aloe in the room

Mathe Okaba, CEO of the ACA, looks at the 2019 Budget and what the communication and advertising sector can learn from it...

By Mathe Okaba 5 Mar 2019

Screen grab from the ad.
#OrchidsandOnions: You go, Mecer, just ignore the haters

Local is not only 'lekker', it's very much needed. But that doesn't help Vodacom, who gets an Onion for its 'pay to rollover' up-yours to customers...

By Brendan Seery 5 Mar 2019

Design Indaba CEO and founder Ravi Naidoo with David Droga, founder and creative chairman, Droga5. © .
#DesignIndaba2019: Droga: Make advertising that people give a shit about

Three days of Design Indaba inspiration culminated in headline act David Droga, whose career in advertising traverses Saatchi & Saatchi in London, Publicis, NYC, to starting his own New York-based agency, Droga5 in 2006...

By Terry Levin 4 Mar 2019

David Droga on stage at Design Indaba. © .
#DesignIndaba2019: "Find the emotional connection in a pure, authentic way" - David Droga

Ann Nurock interviews David Droga, the most awarded creative at the Cannes International Festival of Creativity and the youngest person ever inducted into the New York Art Directors Club Hall of Fame...

By Ann Nurock 4 Mar 2019

Bridget Johnson
#Newsmaker: Bridget Johnson, Riverbed's new ECD

Bridget Johnson, Riverbed's newly appointed ECD, tells us what she brings to the agency, besides cake on Fridays...

By Jessica Tennant 1 Mar 2019

Find your edge or prepare for the fall
Find your edge or prepare for the fall

We don't mean to be alarmist, but it's a war out there. Brands are falling weekly. Profits are up in smoke. Businesses are closing their doors. It's safe to say that the future is worryingly uncertain and we can't placate ourselves by just blaming the economy...

By Grace McMahon-Van Eck, Issued by 34° 27 Feb 2019

Screen grab from the ad.
#OrchidsandOnions - Toyota pushes the right 'hipster' buttons

And stop lying to your customers, FNB. If you don't, you'll keep getting Onions from me. And maybe I'll join my wife at Nedbank...

By Brendan Seery 26 Feb 2019

Image supplied.
OMC launches Optimiser tool

The Out of Home Measurement Council (OMC) launched its biggest innovation to date, the enhanced Optimiser tool, which gives companies the ability to plan on both budget and criteria...

By Danette Breitenbach 25 Feb 2019

#NewCampaign: "Periods are normal, showing them should be too"
#NewCampaign: "Periods are normal, showing them should be too"

A new campaign by Libresse, called #BloodNormal, aims to encourage positive cultural change around euphemisms and end period shaming by showing realistic depictions of periods...

By Jessica Tennant 25 Feb 2019

Profile of a modern agency strategist
Profile of a modern agency strategist

Devin Ross from Arc discusses how the strategist role can reinvent itself going forward, to add real value to clients and to be a cog in the process of creating great and effective creative work...

By Devin Ross 22 Feb 2019

Screen grab from the ad.
#OrchidsandOnions: Investec taps into our angst

The Onion this week - for marketing stupidity and, more specifically, ignoring the Telkom brand warning signs - goes to... me...

By Brendan Seery 19 Feb 2019

Jacquin Botha, creative director, art director, designer and well-known fashion/commercial photographer.
Q&A w/ Jacquin Botha: Stay curious. Stay hungry. Stay winning!

Jacquin Botha is a man who wears many hats (literally and figuratively), including that of creative director, art director, designer and well-known fashion/commercial photographer. Here he chats to us about his journey thus far, the state of the advertising industry, what makes award-winning work and what is next for him looking forward...

By Juanita Pienaar 19 Feb 2019

Roundtable participants discussing industry issues in Cape Town last week.
Can broadcast media disrupt traditional buying structures to accommodate startup businesses?

Can performance-based pricing models be the future of offline advertising in South Africa? This is one of the industry issues that were discussed in a roundtable discussion in Cape Town last week...

By Irina Herf 18 Feb 2019

Chris Moerdyk
PR and ad agencies don't understand their clients

One of the greatest disconnects in the world of marketing is the lack of understanding by PR and advertising agencies of their clients...

By Chris Moerdyk, Issued by Chris Moerdyk 15 Feb 2019

Screengrab from .
Stealing from the Super Bowl

What can we as South Africans learn from this carnival of capitalist creativity?...

By Lucas van Vuuren 14 Feb 2019

Screen grabs from the ad.
#OrchidsandOnions: SA boykie's Super Bowl ad shines

But Tops at Spar's 'Sip of the Nation' social media campaign, which played on the State of the Nation address on Thursday night, was stretching it too much...

By Brendan Seery 12 Feb 2019

Strategy: The debate rages on
Strategy: The debate rages on

Just over a week ago an article was published: The Secrets No Advertising Strategist Will Tell You, which caused a flurry of conversation amongst the strategy team at VML SA. Jess Barrett, strategic lead at VML has written an article in response...

By Jessica Barrett 11 Feb 2019

3 reasons why influencer marketing sucks right now
3 reasons why influencer marketing sucks right now

The term 'influencer marketing' has never been sexier than now, but many agencies are not getting it right. Welcome to the world of micro influencers...

By Marc Kornberger 8 Feb 2019

The Super Bowl - the story you didn't know
The Super Bowl - the story you didn't know

Richard Lord, media and operations director for newly created Media Agency - Meta Media - discusses the recent Super Bowl and includes the #StoryBehindTheStory...

By Richard Lord 8 Feb 2019

#Newsmaker: Jared Kushner appointed CD at Digitas Liquorice
#Newsmaker: Jared Kushner appointed CD at Digitas Liquorice

Jared Kushner has been appointed creative director at Digitas Liquorice Johannesburg...

By Jessica Tennant 7 Feb 2019

Screengrab from .
The lessons SA should take from 2019's Super Bowl ads

Arguably advertising's biggest moment, the Super Bowl acts as an inspiration to agencies and brands globally and has the potential to set trends. And with all the hype around the declining TV audiences, it's a testament to its power...

By Andrew MacKenzie 7 Feb 2019

A screen grab from the ANC ad.
#OrchidsandOnions: ANC comrades bring sexy back

MSC Cruises' Orchid-worthy print ad spells romance, beauty and freedom - but trashy McDonald's gets a super-sized Onion...

By Brendan Seery 5 Feb 2019

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