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Screen grab from the ad.
#OrchidsandOnions: A cutting-edge campaign

An Orchid to Gillette for putting an issue out there, and DA, you get the 'How Not to Win Friends and Influence People' Onion for this week...

By Brendan Seery 7 hours ago

#VWDriveDry: Take home lessons
#VWDriveDry: Take home lessons

On Thursday, 10 January 2019, Twitter went into a frenzy over what appeared to be Nomuzi "Moozlie" Mabena in a car crash captured on InstaLive...

By Sheila Afari 8 hours ago

Bogosi Motshegwa, founder/brand consultant, Thinkerneur.
#BizTrends2019: Ad agencies of the future are building new models

Wise ad agency leaders are not just observing; they are taking the right steps to ensure that they are not rendered obsolete during this inevitable transformation process. Those who get it are primed to thrive, and those who don't are destined to shut-down...

By Bogosi Motshegwa 1 day ago

#NewCampaign: What matters to you, matters to Metropolitan
#NewCampaign: What matters to you, matters to Metropolitan

Metropolitan recently launched a campaign to reintroduce the brand to the market and get its clients optimistic about their future and the role the company plays in helping them achieve their financial goals and life aspirations...

By Jessica Tennant 18 Jan 2019

Stu Stobbs, chief creative officer at 1886 agency.
#BizTrends2019: More ads. More extremist thinking

For the past three years, advertising spend in Mzanzi has gone up. I know that thanks to a chat I had with my smart mate Chris Botha, group managing director of The MediaShop. It went up roughly R2billion last year and this year it's likely to grow even more...

By Stu Stobbs 18 Jan 2019

Agile, mobile, and accessible: Programmatic is the new startup
Agile, mobile, and accessible: Programmatic is the new startup

Many marketing departments will have to decide how much of their digital adspend should go on premium inventory and how much should go on programmatic. Keabetswe Kgomongwe from Hoorah examines why we should reframe the choice by comparing the two to established businesses and startups respectively...

By Keabetswe Kgomongwe 17 Jan 2019

Why the wall?
Why the wall?

Chris Botha, group managing director of Park Advertising discusses why Wall Breakers will be the real change-makers in 2019...

By Chris Botha 16 Jan 2019

Transit advertising (A 'Quantum' leap into commuters)
Transit advertising (A 'Quantum' leap into commuters)

Almost 70% of working-class citizens use minibus taxis also known as 'Quantum' to get to work and back. It is believed to be a powerful brand carrier as it holds the highest brand recall when fully wrapped in a vinyl that provides 100% brand exclusivity...

By Omphemetse Mokwena 16 Jan 2019

Image ©
Anybody fancy building a dangerous cathedral?

There is a story about three men who spent their lives quarrying rocks. When asked what they were doing, one replied, "Breaking rocks." The second said, "Earning a living." The third said, "Building a cathedral..."

By Damon Stapleton 16 Jan 2019

Advertising is dead. Long live value-tising
Advertising is dead. Long live value-tising

As we begin 2019, our industry sits quaking in its ethically sourced vintage leather boots. Panic and anxiety around data, consultants, insourcing, etc. But has this all not been self-inflicted? Is this all the final acknowledgement of an industry with an identity crisis?

By Mike Silver 16 Jan 2019

Screengrab from .
Deception is the lowest form of marketing

People first engage with people and brands for many reasons related to the first-impression they create - but they stay engaged when there is recognition of, and comfort in the VALUES of those people and brands...

By Nick Grubb 16 Jan 2019

Peter Khoury, Creative Circle chairperson and CCO of TBWA\Hunt\Lascaris Johannesburg.
#BizTrends2019: The rise of live communications and branded everything

When you study the world's most iconic work from recent times, you see patterns that may give you a direction of where everything is headed - at least in the short term. However, the world is extremely complex currently, and nothing is clearly defined, especially in the long term...

By Peter Khoury 16 Jan 2019

Screen grab from the Orchid-worthy ad.
#OrchidsandOnions: Two Onions for Woolworths

And two Onions for the tacky Vodacom/Showmax ad - at least Toyota's latest TV ad for its Hilux team deserves a plump Orchid...

By Brendan Seery 15 Jan 2019

On the humanisation of black stories in 2019
On the humanisation of black stories in 2019

As a consumer of local content in 2019, I am ready to see bodies of work that focus on the humanisation of black characters with well-rounded lives that are not solely centred around tried and tested concepts of tragedy, trauma and beating the odds...

By Rebone Masemola 15 Jan 2019

#BizTrends2019: Year of the social impact brand (again)
#BizTrends2019: Year of the social impact brand (again)

Amidst two extremes -- audience apathy on one end and backlash against perceived social washing on the other -- the ad industry has emerged fresh-faced and focused: Ready to prove that we're thoughtful, attentive partners who listen when our audience speaks, able to hold a conversation that doesn't always place ourselves and our interests at the very centre of it...

By Auryn Hiscock and Mikhaila Hunter 15 Jan 2019

#BizTrends2019: Social brands get even smarter with insightful strategy
#BizTrends2019: Social brands get even smarter with insightful strategy

Some of the smartest brands will take advantage of growing trends to reach out to customers and interact more effectively with their audiences...

By Mongezi Mtati 11 Jan 2019

5 things that keep the advertising industry stagnant
5 things that keep the advertising industry stagnant

Chris Botha, group managing director of park advertising says that the advertising industry is remaining stagnant in some areas and that this will negatively impact us all...

By Chris Botha 31 Dec 2018

Music in advertising
Music in advertising

Adam Howard of Howard Audio explains the strong bond between brand and music as he takes us through the evolution of the Maq Campaign music brand mnemonic while Bliss Brands Marketing Director Liezel Bygate says the proof is in the sales figures...

By Adam Howard 31 Dec 2018

#NewCampaign: Re-think drinking and driving
#NewCampaign: Re-think drinking and driving

In time for the festive season, Riverbed launched a campaign on behalf of the Association for Alcohol Responsibility and Education (aware.org) to continue the conversation around drinking and driving in South Africa...

By Jessica Tennant 24 Dec 2018

Cause-related marketing: Why we do it and where the value lies
Cause-related marketing: Why we do it and where the value lies

In a society such as ours, in such dynamic, developmental evolution, causes are the fuel that helps drive change. Citizen activism brings issues to the nation's attention, it informs our people, inspires progress and supports our government...

By Joanna Oosthuizen 21 Dec 2018

Screengrab from Food Lover's new .
Food Lover's Market celebrates the festive season with new campaign and a cookbook

Food Lover's Market recently launched its new festive food range together with a new campaign and cookbook in time for the festive season...

By Juanita Pienaar 19 Dec 2018

Screen grabs from the ad.
#OrchidsandOnions: A well-timed pit-stop ad hits the mark

Maybe the social media 'clevers' and whoever in the Ford food chain signed off on the Ecosport SUV 'keyless start' ad can share the Onion...

By Brendan Seery 18 Dec 2018

Brett Morris, group CEO of FCB Africa.
#BizTrends2019: Creativity is the currency of the future

I never like to weigh in on trends or predictions because, among many other reasons I've given before, human beings are generally awful at predicting the future...

By Brett Morris 18 Dec 2018

Pepe Marais, founding partner and group chief creative officer of Joe Public United
#BizTrends2019: The year of making love

One of the most sobering marketing tweets of 2018 was by Chris Botha, CEO of The Media Shop...

By Pepe Marais 14 Dec 2018

Perfect pitch: Getting the brief right first
Perfect pitch: Getting the brief right first

If your pitch brief does not adequately explain the "job to be done", it's time and money wasted. To get a functional brief in writing, you need to create a document that communicates enough for an agency to put their heart into getting the job...

By Johanna McDowell 14 Dec 2018

Mike Beukes, ECD at Duke Advertising.
#BizTrends2019: These are tumultuous times. These are tremendous times

In psychology, there's a term known as post-traumatic growth. If you haven't already worked it out, it talks to the idea of rising from the ashes. Or, to use a phrase coined by Nassim Taleb, being 'antifragile'. What didn't kill us, made us stronger...

By Mike Beukes 13 Dec 2018

#Newsmaker: Sean Donovan on TBWA's outstanding year
#Newsmaker: Sean Donovan on TBWA's outstanding year

TBWA\Worldwide has been named Adweek's 2018 Global Agency of the Year based on the strength of its creative product...

By Jessica Tennant, Issued by TBWA 13 Dec 2018

All images © .
The soft silence of Tokyo

Imagine you are in a city of close to 15 million people. You are walking down a large street. It is a lot like 5th Avenue in New York. For a couple of seconds, you are happily staring at one of the beautiful window displays. You turn around and your child is gone...

By Damon Stapleton 12 Dec 2018

#NewCampaign: You have got to be Mal
#NewCampaign: You have got to be Mal

Mike Schalit, co-founder of Net#work BBDO, has introduced a new 'Wear it Forward' range of t-shirts and caps with Marlboro Originals through the agency's non-profit Mal Foundation...

By Jessica Tennant 12 Dec 2018

Screen grab from the ad.
#OrchidsandOnions: Thank you... for giving life

Misleading advertising will always get an Onion - and so will you, e-toll collecting agency ETC, for your dishonest and threatening campaign...

By Brendan Seery 11 Dec 2018

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