Johanna McDowell

CEO of IAS & Mazole Holdings
Location:South Africa

Profile

Johanna McDowell counsels clients and agencies around expectations in the advertising, marketing process. She is CEO of the Independent Agency Search and Selection Company (IAS) and managing partner for SCOPEN in the UK and South Africa.
Contact Johanna on tel +27 (0)10 594 0281, email her at az.oc.noitcelesycnega@annahoj and follow her on Twitter at @jomcdowell.
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Evolution of our industry: Shortlist for short projects

The start of last year brought the usual New Year predictions, all stymied by the pandemic, writes Johanna McDowell, CEO of the Independent Agency Search and Selection Company (IAS)...

By Johanna McDowell 3 days ago

Building blocks of right-housing for growth and success

Right-housing is vital to the success of leading customers through the sales funnel, writes Johanna McDowell...

By Johanna McDowell 22 Feb 2021

A marriage made in mediation - world class client: agency management

The two viewpoints couldn't be further apart: An agency says, "You never lose a client on delivery, it's always the relationship"; while their client says, "I really like them as people, but it's all about delivery"...

By Johanna McDowell 15 Feb 2021

The value of chemistry between agency and client

The key to a long-term relationship between the advertising agency and client is long-lasting chemistry that works...

By Johanna McDowell 8 Feb 2021

Finding the balance when managing a pitch process effectively

Now more than ever, due to the increasingly complex marketing ecosystem, marketers are seeing the use of intermediaries becoming more important in the daily scope of their operations and what they hope to achieve with their potential agencies during a pitch process...

By Johanna McDowell 2 Feb 2021

Agency Scope Insights: Digital budget in Spain increases by 7% exceeding ATL

Scopen has concluded the 22nd edition of Agency Scope in Spain, now celebrating 42 years of existence in the country. The fieldwork for this edition was carried out between March and October 2020...

By Johanna McDowell 28 Jan 2021

Which will cost more - research or no research?

With an increased range of disciplines for marketers to take into account, knowing which research firms have the experience you need is vital for getting it right the first time...

By Johanna McDowell 19 Jan 2021

#BizTrends2021: The 'blessings' of Covid continue into 2021

It might seem like a strange headline but the truth is that there have been many blessings that we believe will - and should - continue into 2021. Some seriously important changes have taken place in the world of brands and advertising and we expect to see these continue...

By Johanna McDowell 6 Jan 2021

Agency Scope Insights: Agencies in Brazil contribute 60% to marketer's business growth

Scopen completed the 8th edition of Agency Scope in Brazil, a biennial study on trends within the marketer-agency relationships, and the perception and image of agencies...

By Johanna McDowell 31 Dec 2020

Agency Scope Insights: Trends on the path to new world agility

As preparations get underway for the fourth Agency Scope study to begin in May 2021, Johanna McDowell, Scopen partner and director for the UK and South Africa notes that some of the trends seen in the global research will be a barometer for the pressures, proficiencies and pandemic recovery in South Africa...

By Johanna McDowell 26 Nov 2020

Agency Scope Insights: Marketing in an unprecedented time

The fourth edition of Agency Scope 2020/21 commences fieldwork in early 2021 and Johanna McDowell, Scopen Partner and director for the UK and South Africa, notes that in this unprecedented time, information that enables agencies to see their positioning in the market through marketers eyes is invaluable...

By Johanna McDowell 29 Oct 2020

Marketers in Latam estimate a period of less than 6 months for the recovery of advertising investment

85% of marketers declare that they have reduced their investment in advertising since the start of the crisis caused by Covid-19, mainly in durable consumption goods, government and NGOs...

By Johanna McDowell 27 Aug 2020

Agency Scope Insights: Tough times call for agile measures

Marketers have been looking for agility for some time, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner, and while some agencies have been able to meet the call, others have been somewhat slower. Then, along came Covid-19...

By Johanna McDowell 25 Jun 2020

Agency Scope Insights: The road best travelled, how marketers choose service providers

There's never been a question that real value has always been on a marketer's radar when choosing service providers, but with Covid-19 adding a potential global recession to the mix, there's also never been a more important time to offer value...

By Johanna McDowell 18 Jun 2020

Agency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketers

With knowledge based in long-term needs-analysis studies in large corporates and insights provided by Scopen's Agency Scope, CEO of the Independent Agency Search & Selection Company and Scopen partner Johanna McDowell has a healthy idea about what marketers want from their agency ecosystems...

By Johanna McDowell 11 Jun 2020

Agency Scope Insights: Reducing marketing complexity in a big tech, big data environment

Spare a thought for today's marketing executives as they face not only the most empowered consumers ever, but a rapidly changing marketing ecosystem and the need to manage both...

By Johanna McDowell 4 Jun 2020

Agency Scope Insights: Marketing spend per platform and who takes the lead - the latest view

The chart below details what the average investment in marketing communications is as a percentage of the client company's turnover...

By Johanna McDowell 30 Apr 2020

Agency Scope Insights: Media agencies to watch

Following the Agency Scope study conducted late in 2019 and with results presented early this year, Scopen has announced its media agencies to watch and follow in South Africa...

By Johanna McDowell 9 Apr 2020

Agency Scope Insights: Creative agencies to watch

Following the Agency Scope study conducted late in 2019 and with results presented early this year, Scopen has announced its creative agencies to watch and follow in South Africa...

By Johanna McDowell 2 Apr 2020

Agency Scope Insights: Independent creative agencies to watch

Following the Agency Scope study conducted late in 2019 and with results presented early this year, Scopen has announced its independent creative agencies to watch and follow in South Africa...

By Johanna McDowell 26 Mar 2020

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