Johanna McDowell

Johanna McDowell

CEO of IAS & Mazole Holdings
Location:South Africa

Profile

Johanna McDowell counsels clients and agencies around expectations in the advertising, marketing process. She is CEO of the Independent Agency Search and Selection Company (IAS) and managing partner for SCOPEN in the UK and South Africa.
Contact Johanna on tel +27 (0)10 594 0281, email her at az.oc.noitcelesycnega@annahoj and follow her on Twitter at @jomcdowell.
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Word Soup: The starter that waters down relationship management
Word Soup: The starter that waters down relationship management

Word Soup is a tactical electronic word search game where you swipe strategically to create 'insanely-long words' to get points...

Johanna McDowellBy Johanna McDowell 24 Nov 2021

Mutuality: the key to intermediary efficacy
Mutuality: the key to intermediary efficacy

Bringing two parties together without taking ownership of the service or result is an exercise in tightrope management...

Johanna McDowellBy Johanna McDowell 4 Nov 2021

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What are intermediaries looking for as judges?

When the IAS participates in judging awards, we do so in support of those awards which demonstrate agency commitment...

Johanna McDowellBy Johanna McDowell 15 Oct 2021

Intermediaries, handover and pandemic protocols
Intermediaries, handover and pandemic protocols

Johanna McDowell looks at how intermediaries are assisting with good solid handovers at the end of the pitch process during the Covid period - and succeeding virtually and effectively...

Johanna McDowellBy Johanna McDowell 21 Sep 2021

Breadth of digital choices creating confusion
Breadth of digital choices creating confusion

Insights from ongoing fieldwork for Agency Scope South Africa 2021/2022 provides insights into current trends defining marketers' most pressing concerns and solutions...

Johanna McDowellBy Johanna McDowell 27 Aug 2021

When the pitch is a small part of the whole
When the pitch is a small part of the whole

Long known as pitch consultants with expertise valued by agencies and marketers, remote work has brought to light the broad range of services intermediaries bring to the table...

Johanna McDowellBy Johanna McDowell 30 Jul 2021

The power of knowing: First insights from Agency Scope UK 2021/2022
The power of knowing: First insights from Agency Scope UK 2021/2022

Fieldwork for Agency Scope UK 2021/2022 - the biennial study that discloses what marketers really think - was completed in April 2021...

Johanna McDowellBy Johanna McDowell 29 Jun 2021

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Agency Scope fieldwork digs deep

Specialist researchers are currently undertaking the fieldwork that will result in a highly anticipated Agency Scope...

Johanna McDowellBy Johanna McDowell 25 Jun 2021

Feedback from the AdForum Global Summit
Feedback from the AdForum Global Summit

The Ad Forum Global Summit - the third virtual one that has been held - took place over six days with morning and afternoon sessions...

Johanna McDowellBy Johanna McDowell 14 Jun 2021

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Agency Scope Insights: How client-agency relationships in Brazil and China compare

Brazil and China show some similarities and huge differences when analysing marketers' investment in communications and clients' relationships with agencies and other partners...

Johanna McDowellBy Johanna McDowell 29 Apr 2021

Courage under fire: How marketers and agencies made lemonade
Courage under fire: How marketers and agencies made lemonade

The old adage talks about how to react when life gives you lemons - but under circumstances unseen in our lifetime, what do you do when life hands you a pandemic?

Johanna McDowellBy Johanna McDowell 22 Apr 2021

Agency Scope Insights: Deep, decisive and digital
Agency Scope Insights: Deep, decisive and digital

As the state of post-lockdown business shifts towards more agility and transparency, Agency Scope is responding to the global call for more in-depth data about what it takes for marketers and agencies to add real value...

Johanna McDowellBy Johanna McDowell 1 Apr 2021

Evolution of our industry: Shortlist for short projects
Evolution of our industry: Shortlist for short projects

The start of last year brought the usual New Year predictions, all stymied by the pandemic, writes Johanna McDowell, CEO of the Independent Agency Search and Selection Company (IAS)...

Johanna McDowellBy Johanna McDowell 1 Mar 2021

Building blocks of right-housing for growth and success
Building blocks of right-housing for growth and success

Right-housing is vital to the success of leading customers through the sales funnel, writes Johanna McDowell...

Johanna McDowellBy Johanna McDowell 22 Feb 2021

A marriage made in mediation - world class client: agency management
A marriage made in mediation - world class client: agency management

The two viewpoints couldn't be further apart: An agency says, "You never lose a client on delivery, it's always the relationship"; while their client says, "I really like them as people, but it's all about delivery"...

Johanna McDowellBy Johanna McDowell 15 Feb 2021

The value of chemistry between agency and client
The value of chemistry between agency and client

The key to a long-term relationship between the advertising agency and client is long-lasting chemistry that works...

Johanna McDowellBy Johanna McDowell 8 Feb 2021

Finding the balance when managing a pitch process effectively
Finding the balance when managing a pitch process effectively

Now more than ever, due to the increasingly complex marketing ecosystem, marketers are seeing the use of intermediaries becoming more important in the daily scope of their operations and what they hope to achieve with their potential agencies during...

Johanna McDowellBy Johanna McDowell 2 Feb 2021

Agency Scope Insights: Digital budget in Spain increases by 7% exceeding ATL
Agency Scope Insights: Digital budget in Spain increases by 7% exceeding ATL

Scopen has concluded the 22nd edition of Agency Scope in Spain, now celebrating 42 years of existence in the country. The fieldwork for this edition was carried out between March and October 2020...

Johanna McDowellBy Johanna McDowell 28 Jan 2021

Which will cost more - research or no research?
Which will cost more - research or no research?

With an increased range of disciplines for marketers to take into account, knowing which research firms have the experience you need is vital for getting it right the first time...

Johanna McDowellBy Johanna McDowell 19 Jan 2021

#BizTrends2021: The 'blessings' of Covid continue into 2021
#BizTrends2021: The 'blessings' of Covid continue into 2021

It might seem like a strange headline but the truth is that there have been many blessings that we believe will - and should - continue into 2021. Some seriously important changes have taken place in the world of brands and advertising and we expect...

Johanna McDowellBy Johanna McDowell 6 Jan 2021

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