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PR vs Advertising: Which is ideal for marketing SMMEs?

Public relations and advertising are both crucial for the promotion of any business, writes Mkhuseli Vangile, managing director at DCF...

By Mkhuseli Vangile 1 day ago

How to double your audience in a year: 4 secrets by Briefly News

According to IO Technologies, Briefly News had over 123 million total pageviews in 2020, more than doubling the 60.7 million pageviews in 2019 despite pandemia and partial market crises...

Issued by Briefly News 2 days ago

Clockwork expands to the UK

Ex-Engine CMO Richard Dutton and ex-Wunderman Thompson head of strategy Marcus Reynolds are heading up Clockwork UK, the first expansion of Clockwork Media, founded in 2010 in South Africa...

25 Feb 2021

PR trends accelerated by the Covid-19 pandemic

When some of us rang in the 2020 new year with loud cheers, raised glasses and 'twenty plenty' slogans posted across social media, we could not have foreseen how rapidly the world would change...

By Cecily McLane 15 Feb 2021

Prism Young Voices opens entries

Prism Young Voices offers the opportunity to be mentored, inspired and upskilled by some of the industry's experts as part of the annual Prism Awards...

12 Feb 2021

Getting the best out of your marketing agency contracts

Agency-advertiser agreements may at first sight seem one of the least interesting parts of marketing. But in the ever-complex media and marketing industry, it is essential to understand the complexities of fees, ad-fraud and rebates...

By Stewart Morrison 11 Feb 2021

#Newsmaker: Karena Crerar takes on the role of MD of Edelman South Africa

As Edelman Africa fosters deeper collaboration with its peers in the Middle East, the pan-African communications firm has expanded its executive team by appointing Karena Crerar to take on the role of managing director for South Africa...

By Evan-Lee Courie 11 Feb 2021

Tennis Paralympian Kgothatso Montjane named Discovery Vitality Ambassador

Discovery is proud to announce Paralympian Kgothatso 'KG' Montjane as a Discovery Vitality Ambassador...

Issued by Optimize Agency 10 Feb 2021

PR offers crucial opportunities for Covid stressed businesses

Public Relations is generally one of the most cost-effective components of communications strategies, and during the Covid-19 downturn its worth has increased significantly...

By Obren Msuku 4 Feb 2021

Finding the balance when managing a pitch process effectively

Now more than ever, due to the increasingly complex marketing ecosystem, marketers are seeing the use of intermediaries becoming more important in the daily scope of their operations and what they hope to achieve with their potential agencies during a pitch process...

By Johanna McDowell 2 Feb 2021

Ogilvy Cape Town appoints new creative leader

As part of a renewed strategy and reorganisation of the Cape Town business, Ogilvy has appointed Camilla Clerke as its new executive creative director...

Issued by Ogilvy South Africa 2 Feb 2021

Launching The One Show Fusion Pencil and ADC Fusion Cube

The One Club for Creativity extends its decades-long commitment to diversity and inclusion with the launch of The One Show Fusion Pencil and ADC Fusion Cube...

28 Jan 2021

Public relations disruption post Covid-19

To understand the public relations' ambiguous reputation, looking at its origins focuses on the industry's roots in the media industry...

By Sasha Kupritz 20 Jan 2021

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