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As Head Honcho, my role entails overseeing a creative team of +14 (full & part time) staff that drive integrated communications strategies across SA, Africa, Middle East, Europe & North America.
We specialise in Paid, Earned, Shared and Owned channels to HOOK audiences and deliver the ultimate campaign ROI / aka SINKER.

I'm actively involved with the PR industry: I’m a board member for PRCA Africa and part of PR Institute SA, PRISA. I was invited to judge the global ICCO PR Awards 2023. I also attend and partake as a speaker for the Cape Peninsula University PR faculty. I'm also a council member for the PRCA Ethics & Network Group.

I was invited to join the United Nations Development Plan (UNDP) task force to support their global Sustainability agenda for 2024 as Africa PR representative.

I’m a community activist supporting many causes: HLS provides services to DKMS Africa blood cancer group and Santa Shoebox Project. I personally volunteer time and donate financially to Pride Shelter Trust, NSRI and DARG rescue centre.

I challenge the status quo and write thought provoking articles for the media and marketing industry - Google me :)