Why workplace culture matters now more than ever

Ryan Nofal, co-managing director at Penquin

“A thriving workplace culture isn’t just about perks – it’s about building a space where creativity flows, collaboration thrives, and employees feel truly valued,” says Ryan Nofal, co-managing director at Penquin, a brand and communication agency. “A great company understands that its people are its greatest asset.”

The employer’s perspective: Why culture is a competitive advantage

For businesses, workplace culture is a game-changer. A strong culture fosters innovation, enhances productivity, and directly impacts the bottom line. Companies that actively nurture a positive culture create an environment where employees feel invested in their work and, in turn, deliver better results.

“Employees who feel valued and engaged are more likely to go the extra mile, contribute creative ideas, and collaborate effectively,” Nofal adds. “On the other hand, an uninspiring culture can lead to high turnover, disengagement, and even reputational damage.”

Companies that invest in their culture see the difference – studies show that highly engaged employees contribute to lower absenteeism, higher profitability, and stronger customer relationships. A well-defined culture also helps attract top talent who align with the company’s values, making recruitment and retention more seamless.

Creating an inclusive and supportive environment for employees

Today’s workforce wants more than just a salary – they seek purpose, growth, and a sense of belonging. Employees thrive in environments that support both personal and professional development, fostering a community where they feel safe, heard, and motivated.

“An inclusive and supportive culture encourages open communication, trust, and collaboration, which leads to greater job satisfaction,” says Nofal. “When employees feel a sense of belonging and purpose, they become more engaged, creative, and loyal to the company. That’s why at Penquin, we encourage employees to celebrate their achievements, strengthen team connections, and create a fun, inclusive environment and cultivate a space where employees are encouraged to share new ideas, push creative boundaries, and take risks in their work.”

A strong internal work culture not only benefits employees but also directly reflects in the work produced for clients. “At Penquin, the values and energy that thrive within our teams are mirrored in every campaign and project we deliver. This internal-external alignment ensures that our creative output is authentic, consistent, and true to our brand promise,” Nofal concludes. “Maintaining this synergy is crucial for brand integrity, as it builds trust with clients and reinforces our commitment to excellence. In essence, a vibrant internal culture becomes the foundation for compelling and trustworthy external communications. When people feel happy, inspired, and motivated, they do their best work. That’s the energy we bring to our clients every day.”