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Marketing Achievement Awards finalists announced
Marketing Achievement Awards finalists announced

The finalists for the inaugural Marketing Achievement Awards (MAA) have been revealed and the winners will be announced at a prestigious gala dinner on 27 June 2019 at the Sun City Superbowl...

Issued by Marketing Achievement Summit 19 hours ago

Gen Z: How is business responding to a generation who prefers loyalty to novelty?
Gen Z: How is business responding to a generation who prefers loyalty to novelty?

There are new kids on the block. Gen Z looks beyond instant gratifications and 'dream jobs' to stability and loyalty. Julian Diaz, Head of Marketing at Skynamo looks at how business needs to adjust to meet the needs and expectations of this new generation...

Issued by Skynamo 19 hours ago

#TechBytes 9: Agile Marketing Metrics
#TechBytes 9: Agile Marketing Metrics

#TechBytes is a nine-part video mini-series that shares nine simple steps any business can apply to generate qualified leads...

1 day ago

A screen grab from VML's rebranding work for Edgars with Sho Madjozi, to better reflect the client and consumers.
#DigitalAgencyShowcase: Better reflecting the true SA client and consumer with VML

In what's become known as the most diverse and inclusive session of the Red & Yellow School's #digitalagencyshowcase, VML South Africa's marketing director Loki Magerman was joined by Tumelo Popela, Jason Kubheka and Louise Steenpoorte in showcasing how their work gets to the true heart of the SA consumer...

By Leigh Andrews 1 day ago

Image supplied.
New online training portal launched by DMASA

The Direct Marketing Association of South Africa (DMASA) has launched a new online training portal, DMASA Academy...

3 days ago

Tara McKenty - creative director for Google APAC and Google digital communication jury president for Loeries 2019.
#Loeries2019: "The responsibility to use creativity and craft for social good" - Tara McKenty

I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is this year's Google digital communication jury president Tara McKenty, creative director for Google APAC...

By Leigh Andrews 3 days ago

Using tech for visual storytelling is a powerful learning tool
Using tech for visual storytelling is a powerful learning tool

Visual storytelling is fundamental to the human experience, and one of our oldest forms of expression...

By Glenn Gillis 3 days ago

Skills and tech impacting SA's digital marketing performance
Skills and tech impacting SA's digital marketing performance

A lack of digital skills, technology wherewithal and data-driven marketing is holding South Africa back from meaningful transformation...

3 days ago

Schwella says doing truly dirputive work boils down to doing the brave thing.
#DigitalAgencyShowcase: Playing in culture with TBWA\Hunt\Lascaris

In the third session of the second digital agency showcase, held at Red & Yellow School on 16 May 2019, alumnus Johann Schwella, now digital creative director at TBWA\Hunt\Lascaris, said the drive is no longer just to be best in class but only in class. Agencies today are not competing with other agencies but with culture, making it harder than ever to stand out. Here's how to do so...

By Leigh Andrews 3 days ago

Smart email and avoiding the spam filter
Smart email and avoiding the spam filter

What does it take to create an effective email marketing campaign that is not only read, but also engaged with?...

By Desiree Gullan, Issued by G&G Digital 16 May 2019

Robyn Campbell and Mark Tomlinson of HelloFCB+.
#DigitalAgencyShowcase: Emphasis on the silent 'plus' at HelloFCB+

Rob Stokes, chairman of Red and Yellow School, got their second #digitalagencyshowcase underway by calling Mark Tomlinson and Robyn Campbell of HelloFCB+ to the podium, to explain the process of combining Hellocomputer and FCB Cape Town as HelloFCB+, and why the 'plus' is silent but so important...

By Leigh Andrews 16 May 2019

The dilemma of leadership in the advertising and media industry
The dilemma of leadership in the advertising and media industry

How are leaders in our industry chosen? Often, the position goes to someone who is 'likeable' and a natural 'people's person'. Oh, and often very good at their job. But is that the real qualities that we need in a leader? I don't think so...

By Chris Botha 16 May 2019

Arts & Culture Trust launches 25th anniversary fundraising campaign
Arts & Culture Trust launches 25th anniversary fundraising campaign

To mark the 25 years since it was established, the Arts & Culture Trust (ACT) has launched the 25 Million Reasons to Give campaign. The fundraising campaign aims to encourage investors to help it raise R25m for the arts...

16 May 2019

Brand Africa partnership to launch Africa's Best Brands
Brand Africa partnership to launch Africa's Best Brands

African Media Agency partners with Brand Africa to launch the 7th Annual Brand Africa 100: Africa's Best Brands...

15 May 2019

Nieman's caption: “Am I doing this right?”
#BehindtheSelfie with... Derik Nieman

This week, we go behind the selfie with Derik Nieman, director of data and analytics at performance marketing agency, Algorithm...

By Leigh Andrews 15 May 2019

Credit: Just Imagine.
#AfricaMonth: Africa's revival - foretelling or fairy tale?

Welcome to the future, where a continent once cast in darkness has come into the light...

By Salona Naidoo and Gabi Wojtowitz 15 May 2019

Big, bigger, biggest #ROOTS2019
Big, bigger, biggest #ROOTS2019

Constructed, layer by layer, brick by brick, the all new ROOTS 2019 will be unveiled to the marketing, advertising and media industries this coming June...

Issued by Spark Media 14 May 2019

ABM and inbound marketing: A combined approach
ABM and inbound marketing: A combined approach

B2B marketing specialists leverage a variety of strategic programmes and tactical campaigns to enable an organisation to achieve its goals...

By Alon Fittinghoff 14 May 2019

Image source: Gallo/Getty
How marketing with CSR at its heart can change the world

Fitting in perfectly with the rise of purpose-led marketing across the globe is Jeanne du Plessis, corporate affairs and citizenship leader at Procter and Gamble (P&G) South Africa. Du Plessis is a passionate believer that business can and should be a force for good in the world...

By Leigh Andrews 14 May 2019

5 ways to make the small print the big idea
5 ways to make the small print the big idea

The advertising industry has evolved into a science. It now pursues statistics to support marketing decisions and often applies this mandate to the creative product too...

By Sheila McGillivray, Issued by One Lady & A Tribe 14 May 2019

Image source: Gallo/Getty.
Imagine a world without data?

Why local insights and research associations like PAMRO are important...

By Joaquim Bretcha Boix 13 May 2019

#TechBytes 8: Implementing agile marketing
#TechBytes 8: Implementing agile marketing

#TechBytes is a nine-part video mini-series that shares nine simple steps any business can apply to generate qualified leads...

13 May 2019

#OneShow2019: Double diversity, diversity of skill and diversity of self
#OneShow2019: Double diversity, diversity of skill and diversity of self

Ann Nurock interviews Chris Bergeron, VP of content experience of Cossette Montreal at The One Club Creative Summit in New York to find out more about the dual challenge in reinventing herself, in terms of her personal life as a transgendered woman and career shift from journalism to advertising...

By Ann Nurock 13 May 2019

#OneShow2019: All the SA winners!
#OneShow2019: All the SA winners!

The One Club for Creativity's Creative Week 2019 has come to an end. Here's how SA scored at the ADC and One Show award ceremonies held throughout the week...

11 May 2019

Scenes from the overall Best in Show (Dream Crazy) as well as SA's Pencil-winning work from the final night of #OneShow2019 (Breaking Ballet and Return to Chapman's Peak).
#OneShow2019: Final night's results!

The second of two award nights for One Show 2019 is done and dusted, having taken place at Cipriani Wall Street earlier on Friday, 10 May, with South Africa bringing home a further Silver and Bronze Pencil...

11 May 2019

Account-Based Marketing wins the popular vote
Account-Based Marketing wins the popular vote

The results are in: Digital Kungfu's Account-Based Marketing (ABM) Survey reveals that South African ICT companies believe that the future success of their sales and marketing strategies lie with ABM...

Issued by Digital Kungfu 10 May 2019

#OneShow2019: Put people at the centre, appreciate creativity and innovate
#OneShow2019: Put people at the centre, appreciate creativity and innovate

Ann Nurock interviews Marcel Marcondes, CMO of Anheuser-Busch InBev US after his talk at the One Club Creative Summit in New York to find out more about the pillars making Anheuser-Busch relevant in 2019...

By Ann Nurock 10 May 2019

Businesses need to start investing in creatives more than they think
Businesses need to start investing in creatives more than they think

The reality is, we all know the economy has not been performing great in the last few years and even more so in the last year, which has ultimately put an extreme amount of pressure on businesses to perform at a level that will continue to showcase value...

By Khangelani Dziba 9 May 2019

Why South African voters are resisting mobile political campaigns
Why South African voters are resisting mobile political campaigns

Mobile technology will arguably go down in history as the most successful innovation of our lifetime. Mobile devices, especially phones, are ubiquitous in large parts of the world...

By Daniel K. Maduku 8 May 2019

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