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PR vs Advertising: Which is ideal for marketing SMMEs?
PR vs Advertising: Which is ideal for marketing SMMEs?

Public relations and advertising are both crucial for the promotion of any business, writes Mkhuseli Vangile, managing director at DCF...

By Mkhuseli Vangile 1 day ago

Dentsu International partners with Malaria No More UK to 'Draw The Line Against Malaria'
Dentsu International partners with Malaria No More UK to 'Draw The Line Against Malaria'

Dentsu International has partnered with global NGO Malaria No More UK to launch 'Draw The Line Against Malaria'...

1 day ago

Company News
Praekelt joins Frontify in the new age of branding

Swiss-based SaaS company Frontify has partnered with Praekelt Consulting to bring their all-in-one brand management software to the South African market...

Issued by Praekelt 8 hours ago

SA budget: It's time to disrupt the status quo

It's at a time like this, when true disruptive forces can come to the fore to drive change, offer hope and brighten lives, writes TBWA\ SA group CEO Luca Gallarelli...

By Luca Gallarelli, Issued by TBWA 1 day ago

Kantar names Adeola Tejumola to lead Middle East and Africa business

Adeola Tejumola will lead the insights division of Kantar in the Middle East and Africa region after Charles Foster announced his retirement...

Issued by Kantar 1 day ago

How to double your audience in a year: 4 secrets by Briefly News

According to IO Technologies, Briefly News had over 123 million total pageviews in 2020, more than doubling the 60.7 million pageviews in 2019 despite pandemia and partial market crises...

Issued by Briefly News 2 days ago

Adclick Africa helps South African SMEs comply with the PoPI Act before deadline

As we continue with 2021 the one date businesses and marketers need to keep top-of-mind is the PoPI Act deadline...

Issued by 356 Oak Holdings 2 days ago

Evolution of our industry: Shortlist for short projects

The start of last year brought the usual New Year predictions, all stymied by the pandemic, writes Johanna McDowell, CEO of the Independent Agency Search and Selection Company (IAS)...

By Johanna McDowell 2 days ago

Tackling the Business of Experience in times of uncertainty

Haydn Townsend, managing director for Accenture Interactive in Africa, shares some insight into the Business of Experience (BX)...

By Evan-Lee Courie 2 days ago

How to compete in the trust and attention economy with a budget-friendly data and automation strategy

Leveraging your data is not a tech problem, it's about your internal coordination, team and resources, writes Everlytic MD JD Engelbrecht...

By JD Engelbrecht, Issued by Everlytic 2 days ago

Jabulani Sigege appointed as ECD for Wunderman Thompson SA

Jabulani Sigege will join Wunderman Thompson SA as executive creative director on 1 March 2021...

Issued by Wunderman Thompson 2 days ago

#MarketingMasterminds: Blue Robot | Facebook Marketing Partner | Kyle Oosthuizen

This month's Marketing Mastermind is Blue Robot, a company that delivers social messaging and interactive brand experiences for brands across the globe. Kyle Oosthuizen, COO, discusses what being a Facebook Marketing Partner means, and the benefits it carries for the business and its clients...

Issued by Facebook 26 Feb 2021

Adzooma and Cambridge University research how to maximise online ad spend

Latest research finds that Facebook is the most cost-effective channel on average for SMBs, Microsoft is the most responsive channel for increasing ad spend, whilst Google maintains their place as the industry leader with their high reach and low-cost offering...

26 Feb 2021

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