#YouthMatters: Izak van der Walt, integrated business unit manager at HaveYouHeard
#YouthMatters: Izak van der Walt, integrated business unit manager at HaveYouHeard

This Youth Month, we find out from Izak van der Walt, integrated business unit manager at HaveYouHeard, about his journey into the world of advertising...

Evan-Lee CourieBy Evan-Lee Courie 1 day ago

#YouthMatters: Ashleigh Burton, head of social media at Weber Shandwick Africa
#YouthMatters: Ashleigh Burton, head of social media at Weber Shandwick Africa

Starting out as a copywriter over a decade ago, Ashleigh Burton has a passion for using digital platforms to tell stories. Today, she is head of social media at Weber Shandwick Africa...

Evan-Lee CourieBy Evan-Lee Courie 10 Jun 2021

#YouthMatters: Connor Rogers, senior sales manager at VDX.tv
#YouthMatters: Connor Rogers, senior sales manager at VDX.tv

It can be said that the youth are Africa's best asset and this June we're celebrating youth who are making a difference in various sectors. Meet Connor Rogers, senior sales manager at VDX.tv...

Evan-Lee CourieBy Evan-Lee Courie 8 Jun 2021

#YouthMatters: Hatsu Mphatsoe, copywriter at Ogilvy
#YouthMatters: Hatsu Mphatsoe, copywriter at Ogilvy

This year on 16 June, we commemorate the 45th anniversary of the Soweto Uprising. #YouthMatters is our celebration of youth who are making a difference in various sectors...

Evan-Lee CourieBy Evan-Lee Courie 1 Jun 2021

#Newsmaker: Riverbed welcomes Itumeleng 'Tumi' Sethebe as ECD
#Newsmaker: Riverbed welcomes Itumeleng 'Tumi' Sethebe as ECD

"I am excited to join Riverbed as its core ethos of producing brave, effective work deeply resonates with me..." says Itumeleng 'Tumi' Sethebe, as the agency's new ECD...

Evan-Lee CourieBy Evan-Lee Courie 31 May 2021

The silver bullet in your content marketing arsenal
The silver bullet in your content marketing arsenal

With the B2B sales environment getting increasingly more competitive and decision-makers seeing little or no differentiation between competitors, there is a clever tactic that marketers should pay more attention to...

Sylvia SchutteBy Sylvia Schutte 27 May 2021

#Exclusive: Industry heavyweights launch Wonder, SA's newest CX agency
#Exclusive: Industry heavyweights launch Wonder, SA's newest CX agency

South Africa's marketing landscape has an innovative new player... Introducing Wonder, a new customer experience agency born in the 'new normal'...

Evan-Lee CourieBy Evan-Lee Courie 19 May 2021

The rebirth of email as a marketing tool
The rebirth of email as a marketing tool

New functionality and data analysis tools have strengthened email as a marketing and customer communication channel. Brands can now be far more strategic and personalised thanks to having a better understanding of what the end-user likes and wants...

Karyn StrybosBy Karyn Strybos 17 May 2021

#Newsmaker: Adelaide Tshabalala, new head of digital marketing at Hill+Knowlton Strategies SA
#Newsmaker: Adelaide Tshabalala, new head of digital marketing at Hill+Knowlton Strategies SA

Hill+Knowlton Strategies South Africa has appointed Adelaide Tshabalala as the head of digital marketing...

Evan-Lee CourieBy Evan-Lee Courie 13 May 2021

#OrchidsandOnions: Comparative advantage
#OrchidsandOnions: Comparative advantage

Marketing space: Online used car sales brand has go at competitor; Ad positions getWorth cleverly as the operation that won't buy any junk...

Brendan SeeryBy Brendan Seery 11 May 2021

Enable your account sales team with these steps
Enable your account sales team with these steps

Sales enablement provides sales teams with everything they need to sell as the point of focus, and is a major point of priority for many in the B2B space...

Warren MossBy Warren Moss 10 May 2021

Understanding traditional and digital marketing
Understanding traditional and digital marketing

First and foremost, you have to understand what is marketing as it has been known over the years. The first step to understand marketing is by breaking down the 4Ps; Product, Place, Price, and Promotion...

Rirhandzu ShingwenyanaBy Rirhandzu Shingwenyana 3 May 2021

Agency Scope Insights: How client-agency relationships in Brazil and China compare
Agency Scope Insights: How client-agency relationships in Brazil and China compare

Brazil and China show some similarities and huge differences when analysing marketers' investment in communications and clients' relationships with agencies and other partners...

Johanna McDowellBy Johanna McDowell 29 Apr 2021

#OrchidsandOnions: Rescue dogs in fashion
#OrchidsandOnions: Rescue dogs in fashion

Two Orchids: Claw photo shoot captures beauty and yearning; PR agency SWM gets Onion for poor copy...

Brendan SeeryBy Brendan Seery 27 Apr 2021

Welcome to extended reality or XR
Welcome to extended reality or XR

Just as brands are coming to terms with the various realities that is AR , VR and MR, extended reality or XR has joined the mix to keep us on our toes by ensuring brand offerings are optimised even further...

Shaune JordaanBy Shaune Jordaan 26 Apr 2021

EXCLUSIVE: Kevin Bermeister & Johannes Booysen launch AdFreeway in South Africa
EXCLUSIVE: Kevin Bermeister & Johannes Booysen launch AdFreeway in South Africa

Digital pioneers, Kevin Bermeister (think Skype and Kazaa) and Johannes Booysen (Yonder), have partnered to launch what they believe, is the next evolution in digital advertising - AdFreeway...

Evan-Lee CourieBy Evan-Lee Courie 20 Apr 2021

Marching to an African beat
Marching to an African beat

The strong and bold rhythm of Africa is the emotive marching drum that has followed humanity from its cradle at the southern end of the continent to its rise in dominance over this world...

Edward HerridgeBy Edward Herridge 6 Apr 2021

Agency Scope Insights: Deep, decisive and digital
Agency Scope Insights: Deep, decisive and digital

As the state of post-lockdown business shifts towards more agility and transparency, Agency Scope is responding to the global call for more in-depth data about what it takes for marketers and agencies to add real value...

Johanna McDowellBy Johanna McDowell 1 Apr 2021

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