Agency Scope Insights: Trends on the path to new world agility
Agency Scope Insights: Trends on the path to new world agility

As preparations get underway for the fourth Agency Scope study to begin in May 2021, Johanna McDowell, Scopen partner and director for the UK and South Africa notes that some of the trends seen in the global research will be a barometer for the pressures, proficiencies and pandemic recovery in South Africa...

By Johanna McDowell 20 hours ago

#IABInsightSeries: The morning after
#IABInsightSeries: The morning after

Jarred Cinman, CEO of VMLY&R South Africa and ACA Board member, who is going to be speaking at tomorrow's IAB Insight event, talks us through three things he believes the pandemic has changed...

By Jarred Cinman 1 day ago

#Newsmaker: Tshepo Tumahole wins Loeries Young Creatives Award
#Newsmaker: Tshepo Tumahole wins Loeries Young Creatives Award

Tshepo Tumahole, a copywriter at Joe Public along with Jarryd Duthoit, a finishing artist at Left Post Productions, was awarded the 2020 Loeries Brand South Africa Young Creatives Award last week...

By Jessica Tennant 3 days ago

#Loeries2020: Day four winners
#Loeries2020: Day four winners

The Awards announced on day four of Loeries Creative Week 2020, Thursday, 19 November, included Design, Design Crafts, PR and Media Communication, Live Communication and the Marketing Leadership Award...

By Jessica Tennant 19 Nov 2020

#Loeries2020: The business of belonging and how inclusivity can evolve a brand (part one)
#Loeries2020: The business of belonging and how inclusivity can evolve a brand (part one)

During Loeries Creative Week, Jess Weiner, CEO of Talk to Jess in the US talked to the power of inclusivity and of belonging in the work that we do, both in the creative industry and in our work environment...

By Jessica Tennant 18 Nov 2020

Organisations need to prioritse data to tell meaningful stories
Organisations need to prioritse data to tell meaningful stories

"Data" is likely to be right up there with the buzzwords of the next decade. But more than mere buzzwords, data is not only here to stay, but will also transform the way in which we all do business...

By Shaune Jordaan 18 Nov 2020

#Loeries2020: Day two winners
#Loeries2020: Day two winners

The Awards announced on day two of Loeries Creative Week 2020, Tuesday, 17 November, included Digital Communication, Digital Crafts, Integrated Campaign, Media Innovation and Young Creatives...

By Jessica Tennant 17 Nov 2020

Katherina Tudball
#Loeries2020: Conceptual thinking is at the heart of everything

On day one of Loeries Creative Week, Katherina Tudball, creative director at Superunion London and this year's Loeries international jury president for design, shared an interesting talk around the theme of visceral creativity...

By Jessica Tennant 17 Nov 2020

#Loeries2020: Day one winners
#Loeries2020: Day one winners

The Awards announced on day one of Loeries Creative Week 2020, Monday, 16 November, included Out of Home, Out of Home Crafts, Print Communication, Print Crafts, Shared Value, Effective Creativity and Service Design...

By Jessica Tennant 16 Nov 2020

#Loeries2020: Fran Luckin opens Loeries Creative Week 2020
#Loeries2020: Fran Luckin opens Loeries Creative Week 2020

Fran Luckin, CCO at Grey Africa and recently elected Loeries chairperson welcomed guests to the virtual edition of Loeries 2020...

By Jessica Tennant 16 Nov 2020

#Newsmaker: Natalie Roos heads up Positive Dialogue's new influencer marketing division
#Newsmaker: Natalie Roos heads up Positive Dialogue's new influencer marketing division

Positive Dialogue, the PR and communications agency in the Duke Group of companies, recently launched its specialist influencer marketing division, PD Influence...

By Jessica Tennant 16 Nov 2020

Connecting with the new natural haircare consumer
Connecting with the new natural haircare consumer

Welcome in the era of the naturalista - the woman who owns her natural beauty and is driving the ever-evolving landscape of natural hair and beauty categories, globally...

By Taryn Gill 10 Nov 2020

#OrchidsandOnions: How to do real sincerity
#OrchidsandOnions: How to do real sincerity

Challenge: lessons for SA Brands from overseas work; Advertisers in this country must 'push reset button' and come up with new material...

By Brendan Seery 10 Nov 2020

#EvolutionofWork: Covid-19 has driven digital work technology adoption forward by nearly 5 years
#EvolutionofWork: Covid-19 has driven digital work technology adoption forward by nearly 5 years

As part of our #EvolutionofWork content feature, Boomtown's all-female digital department shares what the future of work looks like from their point of view and how they're navigating the 'new normal' in the aftermath of Covid-19...

By Jessica Tennant 9 Nov 2020

How to create seamless customer experiences when it comes to B2B marketing
How to create seamless customer experiences when it comes to B2B marketing

In B2B marketing, creating a seamless customer experience can be a key differentiator or justification for a premium. Just how many brands get this right is unknown...

By Claire Denham-Dyson 3 Nov 2020

How digital came to the rescue
How digital came to the rescue

Coasting through the Covid-19 era has its ups and downs. The scale of disruption has forced communications agencies globally to rethink their strategies, which, for many has meant a radical pivot to be more digital...

By Desiree Gullan, Issued by G&G Digital 30 Oct 2020

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Why the time is right to leverage the power of influence

Tracy Jones, MD: Positive Dialogue shares her expertise on why the time is right to leverage the power of influence...

By Tracy Jones 30 Oct 2020

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Mass personalisation - A targeting paradox

Isla Prentis, head of Tirisano Consulting at The MediaShopon comments on the topic of personalisation in marketing...

By Isla Prentis 29 Oct 2020

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The power of email marketing

Standing the test of time, through Myspace, Facebook, Instagram, TikTok and even a global pandemic, email marketing is still one of the most effective methods for reaching and engaging target audiences...

By Chelsey Hale 29 Oct 2020

Agency Scope Insights: Marketing in an unprecedented time
Agency Scope Insights: Marketing in an unprecedented time

The fourth edition of Agency Scope 2020/21 commences fieldwork in early 2021 and Johanna McDowell, Scopen Partner and director for the UK and South Africa, notes that in this unprecedented time, information that enables agencies to see their positioning in the market through marketers eyes is invaluable...

By Johanna McDowell 29 Oct 2020

Screengrab from Outsurance ad.
Lessons from Outsurance and the Katlego Maboe debacle

Social media; a frenemy to your personal and corporate brand...

By Josephine Sebesho 26 Oct 2020

Screengrab from Budweiser ad on .
Does your brand have a soul?

Sizwe Dlamini, head of commercial at Idea Hive gives us three top tips to boost your marketing strategy through brand storytelling...

By Sizwe Dlamini 22 Oct 2020

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Tackling Black Friday in 2020

The 2020 version of Black Friday is less than six weeks away. Set for the 27 November this year's edition could be quite arguably one of the more important retail days of the past few years. Given the context of the year so far and the devastating impact the pandemic has had across the retail landscape...

By Graham Du Plessis 21 Oct 2020

Prisa president, Dr Dalien Rene Benecke – senior lecturer Communication at the University of Johannesburg.
#2020AfricaBrandSummit: The role of PR and communication during crisis

Dr Dalien Rene Benecke, Prisa president and senior lecturer of communication at the University of Johannesburg, presented on the role PR and communication play in helping city, regional/provincial and country government communicate better in times of crises...

By Juanita Pienaar 14 Oct 2020

Naked marketing: Welcome to the new way of things
Naked marketing: Welcome to the new way of things

Chélin Ramos, art director at Stratitude, writes that the pandemic has steered our attention away from traditional forms of media in favour of fast-paced digital solutions, available as and when we want them. This increased connectivity has put the spotlight on brands, forcing them to take a naked approach to marketing...

By Chélin Ramos 14 Oct 2020

Tshegofatso Phetlhe, art director at M&C Saatchi; Ann Nurock, senior partner: Relationship Audits and Management; Hellen Ndebele of Everlytic, Thalissa Pillay, NetFlorist marketing manager; Riaan Wolmarans, head of digital: media at Arena Holdings and Timothy Spira, global head of digital content at Investec.
#IABInsightSeries: Marketing partnerships in the digital economy

The IAB SA discussed marketing partnerships in the digital economy, and shared insights on those relationships that enable brands to beat the benchmark in digital in its next webinar that was held on Thursday, 8 October...

By Juanita Pienaar 12 Oct 2020

#Loeries2020: "The world needs us and our creativity" - Dennis Lück
#Loeries2020: "The world needs us and our creativity" - Dennis Lück

I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is this year's Live, PR, OOH and Integrated jury president Dennis Lück, CCO and co-owner of Jung von Matt/Limmat, which has now topped Switzerland's creative rankings table for three years in a row.

By Jessica Tennant 12 Oct 2020

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PR swaggers in as content loses its crown

Sasha Kupritz, public relations specialist at TenacityPR argues that PR should be at the heart of any content-led initiative...

By Sasha Kupritz 8 Oct 2020

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Agility and customer focus key to business success going forward

Ryan Jamieson, solutions lead at Altron Karabina sharing insight into how agility and customer focus is key to business success going forward...

By Ryan Jamieson 7 Oct 2020

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The rise of the digital planet tells a new story

Yaw Dwomoh, CEO of Idea Hive, writes businesses are now preparing to navigate a period of prolonged uncertainty for their brand, the global economy, and the consumers they serve...

By Yaw Dwomoh 7 Oct 2020

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