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Perfect pitch: Getting the brief right first
Perfect pitch: Getting the brief right first

If your pitch brief does not adequately explain the "job to be done", it's time and money wasted. To get a functional brief in writing, you need to create a document that communicates enough for an agency to put their heart into getting the job...

By Johanna McDowell 2 days ago

Customer experience: The marriage of marketing and technology
Customer experience: The marriage of marketing and technology

Paula Sartini, founder and CEO of BrandQuantum, delves into the new role of marketing and IT in the era of Customer Experience...

By Paula Sartini 10 Dec 2018

Photo by Pixabay on .
So, how's the pitch going?

My first big pitch. I had a pitch jacket that made me look like a featured extra from Miami Vice. I was sh!tting myself and had a fixed smile on my face in the futile attempt to appear professional...

By Damon Stapleton 5 Dec 2018

Advice for a 24-hour pocket mobile plan
Advice for a 24-hour pocket mobile plan

Imagine you had only 24 hours to put together a passable mobile marketing plan. What mobile tactics would you prioritise over a day because they are such non-negotiables?...

By Mike Laws 5 Dec 2018

Image credit: rawpixel via .
Does influencer marketing offer a financial return on investment?

With the conclusion of both SA Fashion Week and Africa Fashion week, Sinesipho Maninjwa asks if influencer marketing really does offer a financial return on investment...

By Sinesipho Maninjwa 3 Dec 2018

#NewCampaign: What does 'home' mean to you?
#NewCampaign: What does 'home' mean to you?

Jawitz Properties' new integrated social media campaign, #RealLifeRealEstate features Lucas Radebe in tackling the emotionally-compelling story of what makes a house a home...

By Jessica Tennant 30 Nov 2018

How do you calculate the ROI of influencer marketing? (Infographic)
How do you calculate the ROI of influencer marketing? (Infographic)

Did you know that 86% of marketers are still unsure how compensation of influencers is calculated, and 38% can't tell if a particular campaign drives sales or not?

By Brian Mechem 29 Nov 2018

#NewCampaign: The sound of Russell Hobbs
#NewCampaign: The sound of Russell Hobbs

Household appliances manufacturer Russell Hobbs recently launched its latest TV commercial, 'All Day Every Day', featuring a soundtrack composed from the sounds of its products...

By Jessica Tennant 28 Nov 2018

#NewCampaign: Vodacom #SummerGigs
#NewCampaign: Vodacom #SummerGigs

Vodacom launched this year's instalment of its summer campaign at the Soweto Derby last month, marking the company's biggest digital-led campaign to date...

By Jessica Tennant 27 Nov 2018

#NewCampaign: All you people, this ad's for you
#NewCampaign: All you people, this ad's for you

Nando's' new ad highlights the ways in which South Africans typically stereotype one another and the inherent hypocrisy that comes with that, with uniquely local scenes of people pigeonholing one another...

By Jessica Tennant 26 Nov 2018

Brands are so much more than just a logo
Brands are so much more than just a logo

As consumers start to think about their Christmas purchases and where they're going to find the additional money to buy those presents the kids wrote to Father Christmas about, retailers start to realise that this is their last ditch effort to make target for the year. That is surely a daunting task in the current economy - stuff nightmares are made of...

By Jedd Cokayne 22 Nov 2018

The five vital aspects of a successful social media campaign
The five vital aspects of a successful social media campaign

We've seen a dramatic shift in power, with social media sometimes rendering other marketing platforms irrelevant...

By Zubeida Goolam 20 Nov 2018

How to write persuasive website content
How to write persuasive website content

The saying 'content is king' could not be truer, especially in the marketing industry. With a highly competitive market, creating interesting, effective and high-quality content is imperative...

By Aimeé Serrão 19 Nov 2018

Attention spans - the evolution of a goldfish
Attention spans - the evolution of a goldfish

Attention spans are not shrinking, rather they are evolving to be more selective, according to new research...

By Sean Sullivan 15 Nov 2018

The attention economy
The attention economy

Have you ever wondered how your brain prioritises what you pay attention to?...

By John Laurence 13 Nov 2018

Pepe Marais, of Joe Public United. Picture: Michel Bega.
The amazing story behind Joe Public, Africa's number one ad agency

When Pepe Marais was saved by a surfer two decades ago, no one could have guessed they'd start a business together...

By Brendan Seery 9 Nov 2018

Joe Public Connect won eight gold awards and it was named Agency of the Year at the Assegai Awards last night.
2018 Assegai Awards: The Midas touch

Ogilvy Cape Town and Johannesburg had the Midas touch at the Direct Marketing Association of Southern Africa's (Dmasa) Assegai Awards last night, turning 19 of their entries into gold awards...

By Danette Breitenbach 9 Nov 2018

British Airways highlights need for GDPR compliance
British Airways highlights need for GDPR compliance

Earlier this year, Liberty Life became one of the first global firms to suffer a major breach under General Data Protection Regulation (GDPR)...

By Gary Allemann 7 Nov 2018

How brands can win in the digital era
How brands can win in the digital era

We are entering the digital era. In 2022 voice commerce sales is projected to be US$40bn in the US alone. Does this mean marketers should abandon long-term branding?...

By Danette Breitenbach 6 Nov 2018

#NewCampaign: Indie 'Mullets' campaign strips away the bullsh*t
#NewCampaign: Indie 'Mullets' campaign strips away the bullsh*t

Indie's new 'Mullets' campaign seeks to convince millennials that its insurance premium is something to care about...

By Jessica Tennant 31 Oct 2018

Optimising the marketing vendor database
Optimising the marketing vendor database

At a time when both resultant cost and resource savings are scarce, the database review can be a key factor in competitive advantage...

By Johanna McDowell 30 Oct 2018

The story substance
The story substance

Why the world wants a story and not a sale...

By Wayne Flemming 27 Oct 2018

The problem with knee-jerk marketing
The problem with knee-jerk marketing

When times get tough and business slows down, or when brands are faced with new competition, we start pulling out the stops with our marketing. Grasping at straws, we reach for lifelines in the hope that one standalone marketing tactic will get customers pouring through the doors...

By Kirsten McLeod Grobler 22 Oct 2018

Individualisation: The powerful trend shaping retail customer experience
Individualisation: The powerful trend shaping retail customer experience

Rising inflation. Record petrol prices. A VAT increase. A technical recession. SA consumers are feeling the pinch...

By Ian Steyn 18 Oct 2018

Bad data is harming your email marketing efforts: Here's how to fix it
Bad data is harming your email marketing efforts: Here's how to fix it

Bad data can impact everything. From how many people see the messaging you send out to its impact and even your organisation's reputation. Fortunately, cleaning up your data and repairing your marketing efforts isn't rocket science...

By Ross Sibbald 16 Oct 2018

Campaigns no longer cut it: Why we should stop creating things with a finite shelf life
Campaigns no longer cut it: Why we should stop creating things with a finite shelf life

When we seek to build long lasting, evergreen digital brand assets that are deeply useful to the customer, we create a scenario where your brand is actually useful to a customer, beyond just the products you sell...

By Devin Ross 15 Oct 2018

Make the most of your marketing budget
Make the most of your marketing budget

Tough financial times are pushing businesses to cut costs in order to strengthen the bottom line. The mistake many organisations make is to cut the budgets, instead of first analysing marketing expenses and determining which avenues are offering the best return on investment...

By Mike Salomon 12 Oct 2018

Blurred media lines
Blurred media lines

I remember growing up on the dusty streets of the Vaal as a radio addict who used to love listening to Radio Bop...

By Victor Koaho 11 Oct 2018

Screen grabs from the ad.
#OrchidsandOnions: The message behind ads

What does it mean to be a man? Most of us, a new Carling ad says, learned the wrong way, from our fathers, about being bold, brave and strong...

By Brendan Seery 2 Oct 2018

(c) rawpixel -
CMOs need to embrace new technologies and tools to build brand trust

BrandQuantum recently hosted a marketing roundtable to debate the role of marketing in today's digital business environment and some of the key challenges they are facing...

By Paula Sartini 1 Oct 2018

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