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Smart Media is a solution-driven in-store innovator. We inspire confidence with retailers, strategically partnering with clients in the moment that matters, entrenching brand loyalty with shoppers by providing 360° solutions.
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Smart Media unveils bold new brand to spotlight retail challenges
Smart Media, the in-store retail media company, is celebrating 20 years in business in 2024. To start this new chapter, they have launched a distinctive rebrand aimed at addressing the unique challenges faced by businesses in the South African and global retail industry. 26 Feb 2024 Read more

Smart Media clinches triple victory at the Shop! Awards
Smart Media, a trailblazer in in-store retail media innovation, has once again secured industry acclaim, earning three prestigious awards at the recent Shop! SA Shopper Marketing Awards. The accolades recognize Smart Media's excellence in Digital & Experiential Campaign, as well as In-store Display & Point of Sale in the Health & Beauty category. The winning solutions—Smart Staff, Smart Q & Shop, and Smart Grab & Go—underscore Smart Media's commitment to transforming the retail landscape. 23 Nov 2023 Read more

Debunking the myth: FMCG brands and festive season advertising
The holiday season brings forth feelings of happiness, merriment and a noticeable increase in consumer spending. For brands that specialise in Fast Moving Consumer Goods (FMCG), this time of year poses a dilemma. Should they book in-store media space, or preserve budget for an alternate period? 28 Sep 2023 Read more

Elevating customer experiences: The synergy between staff training and in-store excellence
In today's fast-paced retail landscape, customer experiences have become a focal point for businesses aiming to create lasting impressions and build brand loyalty. As the retail industry continues to evolve, so do the strategies that underpin exceptional customer experiences. One strategy that has emerged as a game-changer is linking staff training to improved customer experiences in-store. This paradigm shift, propelled by innovative technologies and forward-thinking businesses, is revolutionising the way we perceive and execute customer interactions. 22 Aug 2023 Read more

Driving sales with Smart Media in 2024: In-store advertising solutions in Dis-Chem stores
In today's competitive retail landscape, innovative in-store advertising solutions play a crucial role in driving sales and enhancing brand visibility. Dis-Chem Pharmacies, a prominent retail chain in South Africa, partners with Smart Media, a leading provider of advertising solutions, to offer FMCG brands a powerful arsenal of in-store advertising tools. In this article, we will explore three specific in-store advertising solutions, along with an overview of other offerings provided by Smart Media in Dis-Chem stores. 3 Aug 2023 Read more

3 shopper profiles decoded

What do shoppers want from retailers?

In today's dynamic retail landscape, understanding the diverse needs and preferences of shoppers is paramount for businesses to thrive. Retailers and FMCG brands need to know what shoppers want if they're going to be able to provide it to them. Understanding shopper behaviour is vital to retail marketing and can help brand managers overcome many challenges. Campaigns that are tailored toward an audience with specific objectives in mind have much higher chances of success.
 25 Jul 2023 Read more

Transforming retail advertising: exploring Smart Media's latest solutions
Attracting buyers and driving sales are crucial objectives for FMCG brands looking to make their mark in the retail environment. Fortunately, Smart Media has emerged as a transformative force in the industry. With patented solutions, the in-store innovators are revolutionising retail advertising by creating engaging experiences that go beyond traditional ad spaces. 28 Jun 2023 Read more

Smart Media at EuroShop 2023
An interview with Regan Du Preez. 25 Apr 2023 Read more

The benefits of in-store advertising
In-store advertising has been an effective way for retailers and FMCG (Fast Moving Consumer Goods) brands to reach their target audience for decades. It offers numerous benefits that make it an essential component of a comprehensive marketing strategy. In this article we cover the top benefits of in-store advertising that retailers and FMCG brands should know about. 9 Mar 2023 Read more

Smart Grab & Go: enhancing in-store advertising for maximum sales impact
In today's crowded marketplace, retailers and FMCG brands need to constantly find new ways to attract and retain customers. One effective strategy is in-store advertising, which can help reach target audiences at the point of purchase. 8 Mar 2023 Read more

Taking consideration to conversion in store
We all know how the marketing funnel works, coaxing customers from general brand awareness to specific product conversions. Most marketing channels, particularly in a digitally driven world, offer spectacular gains for awareness and consideration. 7 Feb 2023 Read more

#BizTrends2023: #Retail2023 What to look out for in 2023 and beyond
According to a recent study conducted by Nedbank, a slowdown in retail sales reflects a population feeling the crunch, with less money to spend - this situation is likely to persist into 2023. 9 Jan 2023 Read more

Smart-Cnnect: Customised, gamified e-learning for staff
According to the Mobile Learning Global Market Report 2022, the mobile learning market globally is expected to reach $155.81 billion in 2026 at a CAGR - Compound Growth Rate - of 30.12%. Smart Media, in-store media specialists, partnered with e-learning experts Cnnect™ in 2019 to provide interactive training for staff on the move. 1 Nov 2022 Read more

Reach more consumers through highly impactful large format digital windows
The customer's digital in-store experience is arguably the most impactful way to amplify your brand story, grab attention and position a product. 3 Mar 2022 Read more

Creating an effective digital transformation plan in 2022
Digital transformation has been a key phrase in many industries for years, and due to the global pandemic, it is expected to play an even bigger role in business planning. Businesses that have already embarked on the digital transformation journey generally experience more productivity, better efficiency and reduced operating costs. 17 Jan 2022 Read more

Smart Media broadens exposure for brands with new automatic fragrance units and hotspots in-store
Smart Media recently introduced the latest addition to their range of in-store advertising solutions to help brands reach maximum exposure. The new automatic fragrance units and hotspots located within Dis-Chem stores, aim to provide a non-touch and ideal opportunity for consumers to interact with the brand while shopping. 6 Dec 2021 Read more

5 ways tech can boost sales this Black Friday
#BlackFriday: Using tech to boost sales and profitability 22 Nov 2021 Read more

Smart commuter newspaper - driving your message home
According to a survey by Stats SA, 10.7 million South Africans make use of taxis 4 Oct 2021 Read more

Be seen in the new Baby City flagship store
According to the Wyzowl video marketing statistics report on animated video statistics, 94% of people watch explainer videos to understand the product or the brand better, and 84% of the viewers decide to make a purchase after the video. 26 Aug 2021 Read more

2-in-1 advertising solution in Dis-Chem Pharmacies countrywide
At least 30% of all Dis-Chem Pharmacy shoppers go in-store to utilise the services provided by the pharmacy. 13 Aug 2021 Read more

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