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Smart Media is a solution-driven in-store innovator. We inspire confidence with retailers, strategically partnering with clients in the moment that matters, entrenching brand loyalty with shoppers by providing 360° solutions.
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Smart Media at EuroShop 2023
An interview with Regan Du Preez. 25 Apr 2023 Read more

The benefits of in-store advertising
In-store advertising has been an effective way for retailers and FMCG (Fast Moving Consumer Goods) brands to reach their target audience for decades. It offers numerous benefits that make it an essential component of a comprehensive marketing strategy. In this article we cover the top benefits of in-store advertising that retailers and FMCG brands should know about. 9 Mar 2023 Read more

Smart Grab & Go: enhancing in-store advertising for maximum sales impact
In today's crowded marketplace, retailers and FMCG brands need to constantly find new ways to attract and retain customers. One effective strategy is in-store advertising, which can help reach target audiences at the point of purchase. 8 Mar 2023 Read more

Taking consideration to conversion in store
We all know how the marketing funnel works, coaxing customers from general brand awareness to specific product conversions. Most marketing channels, particularly in a digitally driven world, offer spectacular gains for awareness and consideration. 7 Feb 2023 Read more

#BizTrends2023: #Retail2023 What to look out for in 2023 and beyond
According to a recent study conducted by Nedbank, a slowdown in retail sales reflects a population feeling the crunch, with less money to spend - this situation is likely to persist into 2023. 9 Jan 2023 Read more

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