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Warc predicts that Google and Facebook will make $176bn from advertising this year
Warc predicts that Google and Facebook will make $176bn from advertising this year

Warc has found that of the $590.4bn spent on advertising worldwide last year, $144.6bn (24.5%) went to the Google and Facebook 'Duopoly', which equates to almost one in four dollars...

Why machine learning is the most important media analysis trend for 2019

Anja Cavanagh from Focal Points elaborates on the importance of media analysis, the state of the industry and talks us through a few trends she predicts for 2019 and beyond...

By Juanita Pienaar 20 Mar 2019

#HumanRightsDay: The human cost of journalism globally

The Committee to Protect Journalists releases 'The Last Column' book to highlight the human cost of journalism around the globe. The book features the final articles and photographs of fallen journalists...

19 Mar 2019

#SeamlessSA: Ink Eze's 5 actionable tips to grow an online community

Nigerian entrepreneur Ink Eze knows how to grow an online community: her wedding community Bella Naija Weddings has over three million followers on Instagram...

By Maroefah Smith 19 Mar 2019

Why news outlets should think twice about republishing the New Zealand mosque shooter's livestream

In an appalling example of the latest technology, the gunman reportedly livestreamed his killings on Facebook. Amplifying the spread of this kind of material can be harmful...

By Colleen Murrell 18 Mar 2019

Why every brand should focus on organic social media marketing

Brian Mechem lists reasons why B2B brands should implement organic social media marketing...

By Brian Mechem 15 Mar 2019

Facebook, WhatsApp and Instagram suffer global meltdown (and so do their users)

Wednesday night Facebook and its "family of apps" went down for a large number of global users, with many unable to post updates or send messages...

By Shereesa Moodley 15 Mar 2019

Business not on Instagram? Here's what you're missing...

What's the most popular hashtag on Instagram? If you attended the Cape Town version of Heavy Chef's Instagram for Business Masterclass with Musaba Kangulu, at Workshop 17 on Wednesday, 13 March, you'll know the likes of #Likeforlike, #metoo and #nofilter proved strong contenders, but the actual answer is #love. Here's a quick taste of further insights Kangulu shared with attendees...

By Leigh Andrews 13 Mar 2019

2019 Nedbank IMC Conference ahead of the game with live streaming on Facebook

The 2019 Nedbank IMC Conference kicks off on 14 March 2019, and is set to be the biggest IMC conference to date with over 600 delegates attending...

Issued by IMC Conference 12 Mar 2019

Self-made or selfie-made?

At 21, Kylie Jenner is the youngest self-made billionaire ever...

By Raleen Bagg 12 Mar 2019

Facebook wants to stop spreading fake news about vaccines

Facebook has revealed its plans to help stop the spread of fake information about vaccines on its platform...

By Shereesa Moodley 11 Mar 2019

Sky Digital is here and there are no limits

Born of mobile and digital marketing stalwart IMDM, Sky Digital is the sleek, youthful and future-thinking agency that speaks to your company as a unique entity...

Issued by Sky Digital 11 Mar 2019

#FairnessFirst: #BalanceforBetter beyond Women's Day 2019 as the global gender pay gap widens

International Women's Day was celebrated on Friday, 8 March with the 2019 campaign theme of #BalanceforBetter. With reports that the global gender pay gap is actually widening despite increased awareness of the issue, we need to go beyond giving working women flowers and cupcakes in recognition of their contributions on the day...

By Leigh Andrews 11 Mar 2019

How to crack social media and digital marketing in a rigid business context

It's critical that social media managers understand the overall corporate strategy and the company's position so that this guard them when dealing with backlashes...

By Rirhandzu Shengwenyana 8 Mar 2019

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