WhatsApp Business looks to Freshworks for customer engagement solution

Mobile application WhatsApp has integrated Freshworks's customer engagement suite in its WhatsApp Business solution. The integration of Freshworks's technology will allow on-the-go conversational support via WhatsApp, which means users can now reach out to businesses with any query directly on...

12 hours ago

What's happening on social media?

Acumen Media has summed up the past week's biggest news on social media. Let's have a look. The Easter Weekend was on everyone's minds and South Africans were looking for some needed escape from the ongoing electioneering in the lead up to the 2018 General Elections - the roads filled up at...

1 day ago

This week's top trending news on social media

Acumen Media has done a seven-day analysis of the top trending stories on social media this past week. Here are the 10 biggest stories: #StateCaptureInquiry tops the pile this week with explosive headlines as we saw #RobertMcBride take the stand and #DCJZondo's brother has been implicated in...

12 Apr 2019

What's making headlines on social media?

Let's have a look at the latest Acumen Media social media news roundup. The recent surge of xenophobic attacks meant that #Xenophobia took the top spot with electioneering politicians capitalising on it. Meanwhile, the ANC top six took their turn to testify in the Bosasa case at the State Capture...

5 Apr 2019

Eskom grips the attention of social media users this week

According to a seven-day analysis by Acumen Media, these are the stories that were the week's biggest stories on social media: The leader in coverage for the week was #Eskom. The electricity public utility was a hot topic of discussion in the midst of load-shedding. Coming in second was our...

29 Mar 2019

What's in the news on social media?

Acumen Media has collated the week's top stories on social media. Let's have a look.The ongoing load shedding has had many expressing their frustration; its mention on social media reached 70% of the week's most talked-about subjects. Despite President Cyril Ramaphosa's nation address, Human Rights...

22 Mar 2019

What's trending on social media?

According to the latest report by Acumen Media, these are the biggest stories on social media this week: #Nene's testimony yesterday and #TomMoyane wanting to cross-examine #PravinGordhan made #StateCaptureInquiry the biggest story this week. #Loadshedding started to trend again after Eskom...

15 Mar 2019

Twitter launches #SheInspiresMe campaign

In honour of International Women's Day, Twitter has launched the #SheInspiresMe campaign. The campaign is aimed at spotlighting inspiring women. The campaign champions women who are not only on top of their game, but who are also increasing the visibility of women across sports, entertainment,...

8 Mar 2019

Deutsche Welle introduces DW Women on Facebook

German public international broadcaster Deutsche Welle has launched a new social new offering centred around women, DW Women, on International Women's Day. The Facebook site will provide a broad variety of content related to women's rights and empowerment. Its aim is to lend a voice to victims of...

8 Mar 2019

This week on social media

Acumen Media has collated the week's biggest news stories on South African social media. Most South Africans had been fixated on the abuse story involving gqom queen Babes Wodumo - it reached over 70% of the coverage in the top 10. President Cyril Ramaphosa's Q&A made an impact along with the...

8 Mar 2019

Last week's most popular stories on social media

According to research by Accumen Media, here are the stories that caught the attention of South Africans last week: The murder of #ThorisoThemane dominated social media feeds last week as the community tried to wrap its head around what happened. "Pastor" Lukau's fake resurrection gave rise to...

5 Mar 2019

What's news on social media?

Acumen Media has collected the most talked about stories on social media: • We were expecting "six of the best" from #TitoMboweni and the #BudgetSpeech but most left the event saying that it wasn't as bad as expected. Mboweni's analogy of the #Aloe made an impact. • #Eskom is still...

22 Feb 2019

IAB SA wants feedback on social media practice guidelines

The IAB SA Agency Council is asking for feedback on the Advertising Code of Practice Social Media Guidelines. The aim of these guidelines is to ensure that brands are exercising ethical constraints on paid social media campaigns. The guidelines were first introduced to the digital industry in...

21 Feb 2019

More than one million load shedding searches on Google last week

Load shedding and Valentine's Day dominated search queries on Google South Africa this past week. 'Loadshedding schedule' generated more than 100,000 searches on Sunday. 'Load shedding schedule' generated more than 100,000 searches on Sunday. 'Eskom load shedding' generated more than 100,000...

18 Feb 2019

The week's top social media stories

Here are the week's top stories on social media: #Eskom, #Sona and #PresidentRamaphosa were responsible for 74% of our conversation. Talks of sabotage and #Eskom holding the #Presidency ransom were rife and #PravinGordhan was sent in with the battle axe. #SonaDebate took full advantage of the...

18 Feb 2019

The week on social media

Acumen Media has collated the week's biggest stories on social media. Let's have a look. President Cyril Ramaphosa delivered his State of the Nation address (SONA) and social media users had plenty to say -- from the EFF's calm to the number of things that Ramaphosa had done since being sworn in...

8 Feb 2019

The news making headlines on social media

Acumen Media has unveiled this week's stories making headlines on social media. It's all about inquiries with the State Capture Inquiry, Mokgoro Inquiry and the PIC Inquiry making up a combined 40% of the week's top 10 stories. The 'Please Call Me' debacle reached the national consciousness this...

1 Feb 2019

Facebook outlines draft charter on content regulation

Following Mark Zuckerberg's plan to regulate content on Facebook, the social network has unveiled a draft charter outlining exactly how this will be done. A statement - published by Nick Clegg, Facebook's VP of global affairs and communications - says that the company wants to deliver independent...

29 Jan 2019

This week's top trending social media stories

This week's top trending story is #StateCapture. #AngeloAgrizzi gripped the attention of South Africans after he released files, hard drives, and black books that uncovered a cesspit of corruption. President Cyril #Ramaphosa's instruction to reveal party funding donors, his investment rally and...

25 Jan 2019

What's happening on social media?

According to data from Acumen Media, lots have been on the minds of South African social media users, this week. Let's take a look, shall we? The week's dominant stories on social media were the State Capture Inquiry and the very popular #10YearChallenge. Other stories keeping users talking was...

18 Jan 2019

What's making news on social media?

According to data collected by Acumen Media, the stories dominating social media this week revolved around racism and education. It was back to school for South African children and it reflected in the conversations on social media; at least 50% of social media talk was on children going back to...

11 Jan 2019

Away with press conference coverage of "discredited narcissists", says Redi Tlhabi

The Citizen reports that journalist, radio personality, and author Redi Tlhabi has expressed the belief that media houses should no longer participate in press conferences led by whom she called "discredited narcissists." Tlhabi expressed her opinion on Twitter after Zelda la Grange questioned the...

9 Jan 2019

Twitter reintroduces reverse-chronological feed for users

According to a report by The Verge, Twitter will launch a new toggle in the app to switch from the ranked timeline to the original, reverse-chronological feed. The company says the move comes in recognition of the fact that Twitter is often most useful in real time. The latest incarnation of the...

19 Dec 2018

What's made news on social media?

Acumen Media has released its weekly round-up of the biggest stories making news on social media platforms in South Africa. At the top of everyone's minds was the Global Citizen Festival; while the Motsepe Foundation was praised for its donation, the South African Police Services was criticised for...

7 Dec 2018

What's #trending on social media?

In this week's roundup of the top stories trending on social media, conducted by Acumen Media, the state capture inquiry takes the top spot. It's followed by the #16DaysOfActivism and EFF leader and former finance minister Pravin Gordhan's brush with the law. The tragic death of #LeratoKhanye...

30 Nov 2018

Trump supporters banned on FB, Twitter now share on LinkedIn

Business Insider reports that Trump supporters who have been blocked on Facebook and Twitter have flocked to LinkedIn to share their views. Buzzfeed News interviewed eight LinkedIn users who said they had left Facebook and Twitter and turned to LinkedIn, where they are actively sharing Maga...

19 Nov 2018

What made the news on social media?

Acumen Media has listed this week's top trending news on social media. With Black Friday soon approaching, South Africans have been expressing their interest in the sale-centric day; reaching ninth across the world. In other news, #BarbaraHogan's testimony at the #StateCaptureInquiry was front...

16 Nov 2018

What's big on social media this week?

Acumen Media unveiled its seven-day analysis of the week's top trending stories on social media. Home affairs minister Malusi Gigaba dominated the conversation with a recorded 35.1% after he was embroiled in a sex-tape scandal. #Gigaba takes centre stage with huge coverage, @ThisIsAcumen analysed...

2 Nov 2018

Meltwater Africa tracks, analyses trending hashtag #AfricaEmoji

Global media intelligence company Meltwater Africa has tracked and analysed the trending hashtag #AfricaEmoji on social media. The #AfricaEmoji was mentioned 1,620 times on social media globally between 18-25 October 2018 and peaked on 24 October 2018 with 996 mentions. Furthermore,...

26 Oct 2018

HHP's passing dominates social media this week

According to a seven-day analysis by Acumen Media, the sudden passing of rapper HHP was the nation's biggest story on social media this week. Last week's biggest story the #VBSBankHeist was this week's second biggest story. The third biggest story of the week is the #eTolls story, which comes...

26 Oct 2018

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