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Unwrapping shopper insights over the holiday season - exploring behaviours, trends, expectations and more
Unwrapping shopper insights over the holiday season - exploring behaviours, trends, expectations and more

Understanding how shoppers think and behave over busy holiday shopping periods can be extremely helpful for brands and retail platforms in order to enhance their customer shopping experience, be it online or in-store...

Issued by Borderless Access 3 days ago

Source: © Ivelin Radkov
Convenience: The new gold standard, but what about value?

If convenience is the "new battleground*", four industry experts believe it must go hand in hand with value...

18 Jan 2022

Source: ©supplied. Paul van den Berg, CE for Oliver Africa
#BizTrends2022: Navigating digital transformation of brands into e-commerce

Disruptions by the pandemic have forced the acceleration of e-commerce innovation and digitisation, says Paul van den Berg, CE for Oliver Africa...

By Paul van den Berg 14 Jan 2022

Customer loyalty, smoyalty

Marketers have spent many years and countless millions building customer loyalty for their brands. It took a global lockdown to curtail the spread of Covid-19 less than two years to undue all that effort and adspend...

12 Jan 2022

Source: Getty
Subscription economy to hit $275bn in 2022: Where's the growth coming from?

The global market value of the subscription economy will grow to $275bn in 2022, rising from $224bn in 2021, a new Juniper Research study has found...

11 Jan 2022

#BizTrends2022: Gaming is not a game anymore
#BizTrends2022: Gaming is not a game anymore

Savvy marketers will embrace the fact that gaming is no longer just for gameplay. It has become the newest frontier for brands to engage meaningfully with an audience which is tech savvy and looking to be entertained...

Ryan McFadyenBy Ryan McFadyen 7 Jan 2022

#BizTrends2022: After messaging fragmentation comes messaging consolidation
#BizTrends2022: After messaging fragmentation comes messaging consolidation

At the start of every year, we sit down with our B2B clients and take some time to think about what the year ahead will bring for us - personally and professionally. Some of our thinking is idealistic and some is based on our experiences...

Warren MossBy Warren Moss 6 Jan 2022

Source: © efks
$617m ad value makes Nike most marketed sports brand on social media

In 2021 US sportswear brand, Nike, received $617m worth of social media exposure with 16,236 partners...

5 Jan 2022

Source: © goodluz
Top 3 beauty and personal care shopping trends

The 2021 shopping season has continued to highlight the trends that have characterised beauty and personal care consumption...

28 Dec 2021

Chat will boost sales for small businesses this holiday season
Chat will boost sales for small businesses this holiday season

Many smaller businesses are counting on a robust holiday season to make up for lost Covid revenue. South Africa's love of chat could not only help ensure a good festive season...

9 Dec 2021

Viral insights on Black Friday [infographic]
Viral insights on Black Friday [infographic]

Meltwater, the global leaders in media intelligence, recently analysed the data, conversations and trends around Black Friday and Cyber Monday, across social and online news media in South Africa...

Issued by Meltwater 3 Dec 2021

Source: © Antonio Guillem
'Tis the season for online shopping

Hoping to find the perfect gift, much of this year's discovery by consumers will be done online...

By Greg Bailie 1 Dec 2021

Budget trumps brand: How Black Friday has evolved in SA
Budget trumps brand: How Black Friday has evolved in SA

A growing percentage of Black Friday shoppers are less focused on brands and durable goods, and more focused on value and necessities...

Lauren HartzenbergBy Lauren Hartzenberg 26 Nov 2021

5 ways tech can boost sales this Black Friday
5 ways tech can boost sales this Black Friday

The silly season of Black Friday shopping is upon us and with the cost of living increasing all around, consumers can do with some reprieve...

By Mark Uria, Issued by Smart Media 22 Nov 2021




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