Understanding how shoppers think and behave over busy holiday shopping periods can be extremely helpful for brands and retail platforms in order to enhance their customer shopping experience, be it online or in-store...
Borderless Access 3 days ago
If convenience is the "new battleground*", four industry experts believe it must go hand in hand with value...
Disruptions by the pandemic have forced the acceleration of e-commerce innovation and digitisation, says Paul van den Berg, CE for Oliver Africa...
Paul van den Berg 14 Jan 2022
Marketers have spent many years and countless millions building customer loyalty for their brands. It took a global lockdown to curtail the spread of Covid-19 less than two years to undue all that effort and adspend...
The global market value of the subscription economy will grow to $275bn in 2022, rising from $224bn in 2021, a new Juniper Research study has found...
Savvy marketers will embrace the fact that gaming is no longer just for gameplay. It has become the newest frontier for brands to engage meaningfully with an audience which is tech savvy and looking to be entertained...
Ryan McFadyen 7 Jan 2022
At the start of every year, we sit down with our B2B clients and take some time to think about what the year ahead will bring for us - personally and professionally. Some of our thinking is idealistic and some is based on our experiences...
Warren Moss 6 Jan 2022
In 2021 US sportswear brand, Nike, received $617m worth of social media exposure with 16,236 partners...
The 2021 shopping season has continued to highlight the trends that have characterised beauty and personal care consumption...
Many smaller businesses are counting on a robust holiday season to make up for lost Covid revenue. South Africa's love of chat could not only help ensure a good festive season...
Meltwater, the global leaders in media intelligence, recently analysed the data, conversations and trends around Black Friday and Cyber Monday, across social and online news media in South Africa...
Meltwater 3 Dec 2021
Hoping to find the perfect gift, much of this year's discovery by consumers will be done online...
Greg Bailie 1 Dec 2021
A growing percentage of Black Friday shoppers are less focused on brands and durable goods, and more focused on value and necessities...
Lauren Hartzenberg 26 Nov 2021
The silly season of Black Friday shopping is upon us and with the cost of living increasing all around, consumers can do with some reprieve...
Mark Uria, Smart Media 22 Nov 2021
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![Viral insights on Black Friday [infographic]](https://www.bizcommunity.com/c/2112/638339.jpg)
