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How to use special days and occasions to help drum up sales
How to use special days and occasions to help drum up sales

If you're looking to market your small business, consider celebration days, special events and public holidays as the perfect reason to reach out to your customers with messages, deals and promotions...

By Selina Bieber 7 May 2019

Photo by Jon Flobrant on
Explaining the explainer video: how to write a good video script

Explainer videos. Also known as whiteboard animations, illustrated stories, and fast-draw videos. They're either the best thing ever for your product, service or brand, helping you to unpack what you do quickly and compellingly. Or they're an expensive piece of website filler that few visitors watch, and almost no one views all the way to the end...

By Tiffany Markman 6 May 2019

American dreaming: Notes from Skynamo's visit to the USA
American dreaming: Notes from Skynamo's visit to the USA

Sales management software company, Skynamo, may have started in Stellenbosch but it has big dreams - ones that stretch far beyond the borders of South Africa...

By Sam Clarke, Issued by Skynamo 3 May 2019

Bizcommunity sends a clear message that Africa is open for business
Bizcommunity sends a clear message that Africa is open for business

The adoption continues for the .africa (dotAfrica) geographic Top Level Domain (gLTD) as Africa's biggest multi-industry website, Bizcommunity, announced the launch of its dotAfrica website...

Issued by dotAfrica 9 Apr 2019

Bizcommunity launches BIZ | Daily top story headlines
Bizcommunity launches BIZ | Daily top story headlines

Bizcommunity is proud to announce the launch of BIZ | Daily - a daily top story round-up, curated from across 18 industry sectors by most impressions and social media shares...

Issued by Bizcommunity.com 8 Apr 2019

Sales Summit helps teams to increase sales
Sales Summit helps teams to increase sales

The annual Sales Summit Conferences is taking place in Sandton on Thursday, 11 April, in Cape Town on Thursday, 25 April, and in Durban on Thursday, 21 November 2019...

Issued by Event Partners 2 Apr 2019

#TechBytes 6: Sell the dream and the nightmare
#TechBytes 6: Sell the dream and the nightmare

#TechBytes is a nine-part video mini-series that shares nine simple steps any business can apply to generate qualified leads...

2 Apr 2019

Africa rising as Bizcommunity launches .Africa domain
Africa rising as Bizcommunity launches .Africa domain

Bizcommunity, the wholly independently owned media brand made in Africa for Africa, is proud to announce the launch of the Bizcommunity.africa domain...

Issued by Bizcommunity.com 2 Apr 2019

#PowerofMom2019: Women transition from 'selfish' to 'conscious' spenders
#PowerofMom2019: Women transition from 'selfish' to 'conscious' spenders

Nielsen Bases director Esti Prinsloo, who spoke at the Power of Mom Conference, explained that women hold the power when it comes to purchase decisions and their choices change as they go through different life stages...

1 Apr 2019

Why 'brands using brands' get it wrong. The 'win a prize' dilemma
Why 'brands using brands' get it wrong. The 'win a prize' dilemma

There appears to be an increasing focus amongst brands these days on delivering short-term results - a desire to deliver the "right" bottom line for this month/quarter/cycle, despite numerous studies suggesting that this is detrimental to the long-term health of a brand...

By Sarah Dexter 28 Mar 2019

Build a culture of curiosity to retain clients
Build a culture of curiosity to retain clients

I became curious about curiosity when I came across a nice article in the Guardian that pointed out how unhelpful the expression 'curiosity killed the cat' was to children's development. Why would you want to encourage someone to be less curious?

By Tony Spong 25 Mar 2019

#TechBytes 5: Don't Be the Hero
#TechBytes 5: Don't Be the Hero

#TechBytes is a nine-part video mini-series that shares nine simple steps any business can apply to generate qualified leads...

25 Mar 2019

VisitAbility video case study
VisitAbility video case study

Vicinity Media has launched VisitAbility - an attribution reporting product in 2018. This case study highlights the success of this global first to market innovation...

Issued by Vicinity Media 18 Mar 2019

#Newsmaker: "I will always be a print girl" - Brand Cartel's Cilla Thompson
#Newsmaker: "I will always be a print girl" - Brand Cartel's Cilla Thompson

Brand Cartel's newly appointed Cilla Thompson tells us what it's like to be the oldest in the team and that all the office is missing is literally a pool and a flamingo. Oh and that she's rubbed shoulders with David Beckham and Antonio Banderas on shoot...

By Jessica Tennant 13 Mar 2019

Are employees the untapped marketing channel?
Are employees the untapped marketing channel?

Most executives would agree that the single biggest asset of their organisation is their people, their employees and management. Employee advocacy is at its core, the promotion of an organisation through its staff...

By Pieter Groenewald 11 Mar 2019

Is long-term strategy still relevant?
Is long-term strategy still relevant?

In a five-second world where everything needs to be instant and yield immediate results, I find myself asking what's the point of having long-term thinking?...

By Michelle Beh 8 Mar 2019

Marketers need to redefine the conversion path in order to build CLV
Marketers need to redefine the conversion path in order to build CLV

People are spending their time wisely, applying this sense of urgency to even the way in which they shop. The service provider who is able to offer the consumer a solution immediately is the most likely to win the conversion...

By Pieter Geyser 26 Feb 2019

#NewCampaign: "Periods are normal, showing them should be too"
#NewCampaign: "Periods are normal, showing them should be too"

A new campaign by Libresse, called #BloodNormal, aims to encourage positive cultural change around euphemisms and end period shaming by showing realistic depictions of periods...

By Jessica Tennant 25 Feb 2019

Kantar's AI 'man loves machine' talk.
Why AI should means 'man loves machine', not 'man vs machine'

Introduced by Karin Du Chenne, CEO for Insights at Kantar, their latest free talk on why man and machine should be best friends, not enemies, emphasised the fact that we shouldn't fear machines 'taking our jobs' - while none of our jobs will be unaffected by AI, it'll be a case of working with each other, not against each other. Here's why...

By Leigh Andrews 22 Feb 2019

Boersch on stage.
Getting brandalytical with global brand strategist Nadia Boersch

Nadia Boersch, director of the Global Woman Club Vienna, and CEO of Brandalytical, shares her keys to success when 'big bang' branding and relaunching a brand...

By Leigh Andrews 21 Feb 2019

Boost your sales in a bear market
Boost your sales in a bear market

Charlie Stewart, Rogerwilco's CEO, explains how by making small changes to your digital marketing you can reap big rewards...

By Charlie Stewart 15 Feb 2019

#NewBiz: Kagiso Media acquires Jacaranda FM, Mediamark
#NewBiz: Kagiso Media acquires Jacaranda FM, Mediamark

Kagiso Media will soon hold 100% of shares in Jacaranda FM and Mediamark, the remaining of which are currently held by Lagardère Active Radio International (Lari)...

13 Feb 2019

Woolworths pulls "gender stereotyping" Valentine's Day campaign
Woolworths pulls "gender stereotyping" Valentine's Day campaign

#NEWSWATCH: Woolworths has pulled its in-store #LoveAlwaysWins Valentine's Day campaign following social media outrage, this just a few weeks after the retailer's Ubuntu Baba scandal...

5 Feb 2019

Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

Adesh Kisten, head of sales i-Pay.
Is the African retail market ready for the digital boom?

More and more African consumers are coming online and their commercial habits are evolving faster than any other demographic in the world...

25 Jan 2019

The pros and cons of selling to your friends and family
The pros and cons of selling to your friends and family

When starting out in business, the first people that you rely on to test out a product and pricing are those closest to you. But what do you need to keep in mind when using this as your first customer set?...

By Lisa Illingworth 10 Jan 2019

Unbox the festive season
Unbox the festive season

Festive goodwill is part and parcel of the holiday season and we're wrapping up our year with a hamper of promotional goodies...

Issued by Bizcommunity.com 7 Dec 2018

This year's hot Black Friday deals on photographic equipment from Kameraz
This year's hot Black Friday deals on photographic equipment from Kameraz

If you are looking for this year's hottest photographic deals for Black Friday, then you must check out Kameraz's deals on DSLR cameras, lenses, lighting equipment and accessories...

Issued by Kameraz 20 Nov 2018

Pragmattica appointed as d6 Group's digital media partner
Pragmattica appointed as d6 Group's digital media partner

Pragmattica, an independent consulting company focused on commercial monetisation strategies for digital media companies, has acquired a one-year contract with d6 Group...

Issued by Pragmattica 29 Oct 2018

Increase sales and productivity with data cleaning
Increase sales and productivity with data cleaning

Up to 32% of any company's data is inaccurate and this can lead to revenue loss of up to 23%...

By Louise Robinson 29 Oct 2018

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