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2022 just got fresher
2022 just got fresher

Okay, let's get the obvious stuff out the way: the world has changed, Covid-19 has been hard and Tik Tok is a thing...

Issued by Student Village 17 Jan 2022

Cutting through the clutter of retail promo days
Cutting through the clutter of retail promo days

Back to School. Bosses Day. Black Friday. Cyber Monday. Christmas. Un-blurring lines, strategic planning and relevance are what it boils down to as retailers pick the occasion that aligns best with their brand and target audience...

6 Jan 2022

Source: © efks
$617m ad value makes Nike most marketed sports brand on social media

In 2021 US sportswear brand, Nike, received $617m worth of social media exposure with 16,236 partners...

5 Jan 2022

Thirst enjoys success during 2021 hardships in the South African liquor industry
Thirst enjoys success during 2021 hardships in the South African liquor industry

While the South African liquor industry haemorrhaged R8.5bn in lost sales in 2021 due to the pandemic and trade restrictions imposed on retail liquor stores, Thirst enjoyed success...

Issued by Thirst Bar Services 13 Dec 2021

KFC opens Kentucky Town pop-up with doughnut burgers and branded merch
KFC opens Kentucky Town pop-up with doughnut burgers and branded merch

KFC South Africa has launched its first pop-up store, dubbed Kentucky Town, offering consumers a limited-edition birthday menu, exclusive branded gear and personalised experiences...

30 Nov 2021

Take the road and see SA up-close this summer
Take the road and see SA up-close this summer

Need a change of lockdown scenery to wind down another pandemic punctuated year? Thanks to Dunlop's #TheBigDrive Summer Promo, you can now enjoy a socially-distanced summer escape. See South Africa up-close at local reserves and game parks, driving...

Issued by Sumitomo Dunlop 23 Nov 2021

Absa commits to getting things done for those who are ready
Absa commits to getting things done for those who are ready

Younger populations are usually considered an economic gift for countries. When the share of the working-age population (15 to 64) is larger than the non-working-age share, there is usually a boost in economic productivity, referred to as a...

Issued by Absa 17 Nov 2021

Liberty Two Degrees malls scoop 44 Footprint Awards including overall Spectrum Award
Liberty Two Degrees malls scoop 44 Footprint Awards including overall Spectrum Award

Exceeding its phenomenal 32 awards including 5 gold in 2020, and 12 wins in 2019, L2D wins 44 Footprint Marketing Awards across its portfolio in 2021...

Issued by Liberty Two Degrees 15 Nov 2021

Primedia Outdoor promotes Trust Masarirambi to sales manager: malls
Primedia Outdoor promotes Trust Masarirambi to sales manager: malls

Primedia Outdoor, the leading provider in OOH media solutions and specialists in the mall environment within sub-Saharan Africa, has promoted Trust Masarirambi to the position, sales manager: malls for their South African market...

Issued by Primedia Outdoor 12 Nov 2021

Where your backstory is a front page story
Where your backstory is a front page story

We've seen your agency, your client brands, your production companies, on the awards tables, but we're curious to know more...

Issued by Bizcommunity.com 10 Nov 2021

SA retailers throw their hats into the ring this Singles' Day
SA retailers throw their hats into the ring this Singles' Day

While Black Friday has entrenched itself as a firm fixture on the retail calendar in SA, Singles' Day is inching its way onto the local promotions scene with a growing number of retailers driving sales activities around the event...

Lauren HartzenbergBy Lauren Hartzenberg 10 Nov 2021

Introvert vs extrovert: does brand personality really matter?
Introvert vs extrovert: does brand personality really matter?

A few years ago, I had the pleasure of working on a colds and flu medication brand. It was an OTC product, readily available and incredibly popular. We were having a few issues though...

Craig HannabusBy Craig Hannabus 28 Oct 2021

#Loeries2021: Kgaugelo Mokgehle, creative writer at TBWA\Hunt Lascaris
#Loeries2021: Kgaugelo Mokgehle, creative writer at TBWA\Hunt Lascaris

We chat with Kgaugelo Mokgehle, creative writer at TBWA\Hunt Lascaris, to find out about her experience as a judge in the Student Award category at Loeries 2021...

Evan-Lee CourieBy Evan-Lee Courie 14 Oct 2021

#Loeries2021: Loyiso Twala says, 'Be empathetic towards our audiences and how brands connect with them'
#Loeries2021: Loyiso Twala says, 'Be empathetic towards our audiences and how brands connect with them'

We had a chat with Loyiso Twala, ECD at draftLine JNB, who is a judge at Loeries 2021 in the Integrated Campaigns and Radio and Audio categories...

Evan-Lee CourieBy Evan-Lee Courie 13 Oct 2021








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