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RAPT BizTrendsTV: Li Ndube on Afro-optimism - African growth vs Western degrowth

See: Argus Fertilizer Africa Conference addresses trade disruptions and climate challenges

See: Argus Fertilizer Africa Conference addresses trade disruptions and climate challenges

#BizTrends 2025: Google's Alex Okosi – Africa, an opportunity more than a challenge

New Amazon hub in W.Cape bridges digital gap for local entrepreneurs

New Amazon hub in W.Cape bridges digital gap for local entrepreneurs

Checkers expands Sixty60 through new e-commerce website

Checkers expands Sixty60 through new e-commerce website

Source: © 123rf Essi Koster, paid media specialist at Special Effects Media, gives some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals

How business can harness video content to to achieve its marketing goals

By Essi Koster 4 Mar 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Inside Effie’s winning strategies: The hallmarks of an effective campaign

By Danette Breitenbach 28 Feb 2025

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Source: © More About Advertising

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

Sustainable exhibits made easy

Sustainable exhibits made easy

Scan Display 26 Feb 2025

Liberty Two Degrees shines again at the 2024 Footprint Awards with 22 accolades

Liberty Two Degrees shines again at the 2024 Footprint Awards with 22 accolades

Taryn Louche Creative 26 Feb 2025

Kfm 94.5 unveils exciting additions to Galaxy KDay 2025: DJ Kent joins a stellar lineup!

Kfm 94.5 unveils exciting additions to Galaxy KDay 2025: DJ Kent joins a stellar lineup!

Primedia Broadcasting 25 Feb 2025

Image supplied.

IAB SA launches Bookmark Awards Masterclasses

21 Feb 2025

The KitKat Break Space: A genuine break is a luxury and a sensory-rich experience

The KitKat Break Space: A genuine break is a luxury and a sensory-rich experience

21 Feb 2025

BizTrendsTV launches this month, hosted by Bronwyn Williams, futurist, economist and business trends analyst (Image supplied)

The Real Network, Rapt Creative and Bizcommunity launch RAPT BizTrendsTV – A global first in trends thought leadership

21 Feb 2025

L’Oréal’s Brandstorm Innovation Competition calls for applications

L’Oréal’s Brandstorm Innovation Competition calls for applications

19 Feb 2025

Nike and Kim Kardashian’s Skims partner to launch NikeSkims

Nike and Kim Kardashian’s Skims partner to launch NikeSkims

19 Feb 2025

Ster-Kinekor Cannes Young Lions Competition 2025 opens, hosts live Masterclass for young creatives

Ster-Kinekor Cannes Young Lions Competition 2025 opens, hosts live Masterclass for young creatives

18 Feb 2025

Source: © Facebook Eugene K Mametse, marketing and communications specialist, CPRP – GCIS, explains how Sona presented the government with the opportunity to put together a unified marketing campaign

#Sona2025 | The opportunity to showcase the country's achievements and the way forward

Eugene K Mametse 14 Feb 2025

Super Bowl 2025 ads as lacklustre as the game, with an overflow of celebrities and very little risk-taking

Super Bowl 2025 ads as lacklustre as the game, with an overflow of celebrities and very little risk-taking

Danette Breitenbach 12 Feb 2025

Motherland OMNi and Respublica partner to unlock powerful student marketing

Motherland OMNi and Respublica partner to unlock powerful student marketing

Motherland OMNi 11 Feb 2025

#BizTrends2025: Special Effects Media’s Kelly Kaimowitz - Creating a lasting impact through influencer marketing

#BizTrends2025: Special Effects Media’s Kelly Kaimowitz - Creating a lasting impact through influencer marketing

Kelly Kaimowitz 3 Feb 2025

#BizTrends 2025: 99c’s Andrew Brand - Retail advertising: The new frontier

Andrew Brand 3 Feb 2025

Bold vision and renewed energy for 2025 - Isilumko Activate

Bold vision and renewed energy for 2025 - Isilumko Activate

Isilumko Activate 30 Jan 2025

The Organic & Natural Products Expo returns with a focus on SMEs

The Organic & Natural Products Expo returns with a focus on SMEs

30 Jan 2025

Seasonal marketing campaigns: Unlocking opportunities year-round

Seasonal marketing campaigns: Unlocking opportunities year-round

Tradeway 29 Jan 2025

Actorvate Influencer Marketing embraces the rise of UGC with new division for brands

Actorvate Influencer Marketing embraces the rise of UGC with new division for brands

Actorvate Influencer Marketing 29 Jan 2025

Source: © 123rf Africa’s entertainment and media industry expected to outpace global growth in the next five years, driven by internet advertising and streaming services says PwC’s newly launched Africa Entertainment and Media Outlook 2024–2028 report

Africa’s entertainment and media industry: A positive story of resilience and expansion

28 Jan 2025

Savanna Premium Cider unveils #TryJanuary campaign

Savanna Premium Cider unveils #TryJanuary campaign

OnPoint PR 17 Jan 2025

The One Club’s ADC 104th Annual Awards global jury has been announced. It includes 10 creatives from the Middle East and Africa region (Image by © Bizcommunity)

One Club ADC 104th Annual Awards global jury includes 10 creatives from the Middle East and Africa

9 Jan 2025

EXCLUSIVE: Creativity and effectiveness: Ogilvy's perfect yin and yang

EXCLUSIVE: Creativity and effectiveness: Ogilvy's perfect yin and yang

Danette Breitenbach 8 Jan 2025

Throwback Cinema promotion returns for ‘Janu-worry’ into February

Throwback Cinema promotion returns for ‘Janu-worry’ into February

8 Jan 2025

#BestofBiz 2024: Marketing & Media

#BestofBiz 2024: Marketing & Media

17 Dec 2024

Nadine Mather, partner, and Chloë Loubser, knowledge and learning lawyer: employment and data protection, Bowmans examine the new Guidance Note on Direct Marketing

What you need to know about the new direct marketing guidance note

Nadine Mather and Chloë Loubser 11 Dec 2024

Toy company Zuru innovates with in-store branding across major outlets

Toy company Zuru innovates with in-store branding across major outlets

11 Dec 2024

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