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Provantage is one of the largest and most innovative end-to-end integrated marketing solutions and media businesses in Africa, extended over multiple key consumer touchpoints and covering a range of environments and audience segments.
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Outdoor Network launches its first rotating digital billboard in East London
Outdoor Network, part of the Provantage family of companies and a leader in the digital and static billboard advertising market, has installed their 19th digital rotator in Beacon Bay, Eastern Cape. The 3x6 rotator is the first of its kind in the region, and stands tall over Old Transkei Road, between Putney Avenue and Beaconhurst Drive, East London - a primary arterial route with high traffic volumes. This location makes the rotator perfectly positioned for advertisers looking to reach targeted audiences as Outdoor Network continues to strengthen its national foothold across key metros and urban areas. 11 May 2023 Read more

Noordvaal school rugby secures major sponsorship deal with SDC Group to boost prestigious tournament
Noordvaal School Rugby is proud to announce that a three-year sponsorship deal has been secured with The SDC Group. 9 May 2023 Read more

Why LSM is giving way to SEM - How we live vs. what we have
ProActive™, the dedicated activation agency of leading marketing and Out of Home media owner, Provantage, consistently gathers measured insight into consumer habits, economic segments and behaviours. LSM (Living Standards Measure) has traditionally served as the accepted audience measurement benchmark for many years. However, Proactive is upholding new industry standards by moving towards SEM (Socio-Economic Measure), which is becoming more widely used. ProActive explains why SEM is becoming increasingly more prevalent in the South African context. 19 Apr 2023 Read more

Provantage evolves into an integrated media and marketing powerhouse
Since its inception in 2003, Provantage Media Group has grown exponentially, establishing itself as one of the top Out of Home Media specialist companies in Africa. In a fast-moving, fluid industry, Provantage Media Group will now rebrand, streamlining its name to Provantage, and positioning itself as a multifaceted marketing services business. Provantage's Out of Home media offering will continue to operate as a component in its bigger basket of services. 28 Feb 2023 Read more

The commuter's media journey - Transit Ads launches Commuter Chronicles Project
Transit AdsTM - South Africa's largest transit media company - has launched the Commuter Chronicles Project. The project is a qualitative and quantitative study of commuters within the South African transit environment. The revealing study demonstrates the relevance and importance of transit media in daily urban lives, highlighting real passenger perceptions of the transit environment and the advertising they are exposed to. 15 Feb 2023 Read more

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