Profile

JG Bezuidenhout, Digital Marketing Aficionado and COO of Bastion & Flowe (https://www.bastionflowe.com), a digital advertising technology company focused on delivering measurable results.
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Skills

Google Account Management, Google Ad Words, Google Ad Words Certified, Google Ads + Analytics, google advertisement, Digital & Online Marketing, Digital Marketing, Digital Strategy, Facebook ads Strategist
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Your agency might be suffering from vanity metrics

You might think you're doing a great job as a digital marketing manager if your website traffic or Facebook followers has doubled over the last year...

JG BezuidenhoutBy JG Bezuidenhout 25 Aug 2021

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7 business questions to ask before creating a website

It's more important than ever to have a website. But just because you have one doesn't mean that people will visit or buy from it...

JG BezuidenhoutBy JG Bezuidenhout 16 Aug 2021

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4 ways to generate more leads that convert into customers

Generating leads to turn customers into prospects is key, but without a large budget and full-time staff dedicated to lead generation, it can be a difficult task...

JG BezuidenhoutBy JG Bezuidenhout 11 Aug 2021

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Using digital to get ahead of your print limitations

The sad fact of the matter is that every day brings new challenges to advertisers as they face severe limitations around their print campaigns...

JG BezuidenhoutBy JG Bezuidenhout 10 Aug 2021

Image credit: Tracy Thomas on Unsplash.
Reject the tyranny of "or": How digital makes traditional marketing more important for big brands

If you've read Jim Collins and Jerry Porras' iconic book Built to Last, you'll be familiar with their concept of "reject the tyranny of the 'or' and embrace the genius of the 'and'"...

JG BezuidenhoutBy JG Bezuidenhout 6 Aug 2019

The digital headaches of a franchise marketing team
The digital headaches of a franchise marketing team

JG Bezuidenhout has compiled a list of my top 5 tools that can help control and regulate franchisees marketing with minimum friction...

JG BezuidenhoutBy JG Bezuidenhout 19 Feb 2019

Time to fall in love with tags and pixels
Time to fall in love with tags and pixels

Is it a snack? Is it a game? No! They are the technical terms for the most exciting thing to ever happen to digital marketing...

JG BezuidenhoutBy JG Bezuidenhout 9 Oct 2018

Remarketing 102: Why you should care about it...
Remarketing 102: Why you should care about it...

Part two of the series on remarketing - one of the best and easiest routes to boosting conversion rates and driving sales...

JG BezuidenhoutBy JG Bezuidenhout 21 Aug 2018

Remarketing 101: Understanding what it is...
Remarketing 101: Understanding what it is...

Have you cottoned on to one of the best and easiest routes to boosting conversion rates and driving sales? The intelligent way to re-engage customers and prospective clients? The great way to maximise on your current advertising spend? Are you...

JG BezuidenhoutBy JG Bezuidenhout 14 Aug 2018

Is your site mobile-friendly?
Is your site mobile-friendly?

The popularity of smartphones means that they are the preferred way for users to get access to the information they want when they want it...

JG BezuidenhoutBy JG Bezuidenhout 27 Jul 2018

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