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Marketing in a world without third-party cookies

Colleen Rose, consulting director at Acceleration, discusses how the move away from third-party cookies is gathering momentum...

By Colleen Rose 23 Feb 2021

How to drive sales with customer-unique content

A unique customer experience has fast become a top priority for businesses, and 2021 will be no different. Customers no longer base their loyalty on price or product. Instead, they stay loyal with companies due to their experience...

By Greg Chen 9 Feb 2021

It's time to create meaningful brand connections

Across the board, 2020 was characterised by survival, and the ever-evolving coronavirus pandemic tested the resolve of people and brands alike...

By Lauren Crooks 3 Feb 2021

Digital trends to look out for in 2021

2020 showed us the importance of marketing as a whole. Most importantly, however, it also showed us the undeniable gravity of having an online presence for businesses...

By Paul Masuta 29 Jan 2021

Is UX the new CX?

One of the most significant pivots in 2020 we had to make was to adapt to digitisation - quickly! There isn't an industry or business model that was exempt from having to push all existing digitisation efforts to the next level...

By Johan Kruger 26 Jan 2021

Email marketing campaign ideas to finish 2020 off strong

A festive email marketing campaign needs to be something special to stand out. To break through the noise and clutter, you will need to craft a compelling message or offer...

By Selina Bieber 23 Dec 2020

#BestofBiz 2020: Marketing & Media

We've compiled our annual #BestofBiz 2020 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views...

14 Dec 2020

Heineken SA acknowledged at Assegai Awards

Heineken scooped three awards at last week's Assegai Awards in recognition of their #TeamHeineken campaign created to leverage the brand's global sponsorship of Rugby World Cup 2019...

Issued by Heineken South Africa 3 Dec 2020

Penquin shines at the DMASA Assegai Awards 2020

After what has been a challenging year for many agencies, Penquin was amongst a strong list of leading agencies all vying for recognition at The Direct Marketing Association of South Africa's Assegai Awards 2020...

Issued by Penquin 3 Dec 2020

Boomtown acknowledged with 4 accolades at 2020 Assegai Awards

Hot on the heels of taking home two awards at the Pendoring advertising competition for its 'Sam Dreams' campaign for Nestlé, Boomtown has been recognised in four different categories at the 2020 Assegai Awards...

Issued by Boomtown 1 Dec 2020

Winner of the IAS Agency Credentials Award for 2020 is FoxP2, Boomtown and Conversation LAB follow with Leader Awards

The Assegai Integrated Marketing Awards, in conjunction with the IAS (Independent Agency Search and Selection), is proud to announce FoxP2 as the winner of the prestigious IAS Agency Credentials Award...

Issued by DMASA 27 Nov 2020

Why 'Do Not Contact' databases are not created equal

The Direct Marketing Association of SA (DMASA) reminds consumers of their legislative right to be added to Do Not Contact (DNC) databases...

23 Nov 2020

Organisations need to prioritse data to tell meaningful stories

"Data" is likely to be right up there with the buzzwords of the next decade. But more than mere buzzwords, data is not only here to stay, but will also transform the way in which we all do business...

By Shaune Jordaan 18 Nov 2020

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