Mobitainment unpacks what the stats are telling us about SA mobile users, and showcases local solutions that became award-winning campaigns...
Colleen Rose, consulting director at Acceleration, discusses how the move away from third-party cookies is gathering momentum...
Colleen Rose 23 Feb 2021
A unique customer experience has fast become a top priority for businesses, and 2021 will be no different. Customers no longer base their loyalty on price or product. Instead, they stay loyal with companies due to their experience...
Greg Chen 9 Feb 2021
Across the board, 2020 was characterised by survival, and the ever-evolving coronavirus pandemic tested the resolve of people and brands alike...
Lauren Crooks 3 Feb 2021
2020 showed us the importance of marketing as a whole. Most importantly, however, it also showed us the undeniable gravity of having an online presence for businesses...
Paul Masuta 29 Jan 2021
One of the most significant pivots in 2020 we had to make was to adapt to digitisation - quickly! There isn't an industry or business model that was exempt from having to push all existing digitisation efforts to the next level...
Johan Kruger 26 Jan 2021
A festive email marketing campaign needs to be something special to stand out. To break through the noise and clutter, you will need to craft a compelling message or offer...
Selina Bieber 23 Dec 2020
We've compiled our annual #BestofBiz 2020 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views...
Heineken scooped three awards at last week's Assegai Awards in recognition of their #TeamHeineken campaign created to leverage the brand's global sponsorship of Rugby World Cup 2019...
Heineken South Africa 3 Dec 2020
After what has been a challenging year for many agencies, Penquin was amongst a strong list of leading agencies all vying for recognition at The Direct Marketing Association of South Africa's Assegai Awards 2020...
Penquin 3 Dec 2020
Hot on the heels of taking home two awards at the Pendoring advertising competition for its 'Sam Dreams' campaign for Nestlé, Boomtown has been recognised in four different categories at the 2020 Assegai Awards...
Boomtown 1 Dec 2020
The Assegai Integrated Marketing Awards, in conjunction with the IAS (Independent Agency Search and Selection), is proud to announce FoxP2 as the winner of the prestigious IAS Agency Credentials Award...
DMASA 27 Nov 2020
The Direct Marketing Association of SA (DMASA) reminds consumers of their legislative right to be added to Do Not Contact (DNC) databases...
"Data" is likely to be right up there with the buzzwords of the next decade. But more than mere buzzwords, data is not only here to stay, but will also transform the way in which we all do business...
Shaune Jordaan 18 Nov 2020
Business Sales Consultant | Johannesburg | Xpatweb |
Community Manager | Stellenbosch | Lumico |
Sales Account Executive | Cape Town | Daddy's Deals |
Copywriter | Stellenbosch | Lumico |
