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Company News
5 reasons to enter this year's Assegai Awards

The Direct Marketing Association of SA (DMASA) says there are more than enough reasons for local marketers to enter the country's premier integrated marketing awards...

Issued by DMASA 1 Jun 2021

Why improving customer engagement remains critical

Fact: Highly engaged customers spend 300% more than the average shopper, account for 90% more frequent purchases, and are five times more likely to choose the same brand for a future purchase...

By Ayla Solomon 20 May 2021

The rebirth of email as a marketing tool

New functionality and data analysis tools have strengthened email as a marketing and customer communication channel. Brands can now be far more strategic and personalised thanks to having a better understanding of what the end-user likes and wants...

By Karyn Strybos 17 May 2021

Digital marketing essentials for 2021

Digital marketing trends have seen a lot of change, especially since the start of the COVID-19 pandemic...

By Mkhuseli Vangile 5 May 2021

SABRE Awards Africa 2021: All the winners!

The 2021 Africa SABRE Awards, which recognises superior achievement in branding, reputation, and engagement, was announced at a virtual award ceremony in May 2021. The campaigns were evaluated by a jury of industry leaders...

4 May 2021

EXCLUSIVE: Kevin Bermeister & Johannes Booysen launch AdFreeway in South Africa

Digital pioneers, Kevin Bermeister (think Skype and Kazaa) and Johannes Booysen (Yonder), have partnered to launch what they believe, is the next evolution in digital advertising - AdFreeway...

By Evan-Lee Courie 20 Apr 2021

#TheFutureofMeasurement: Part 3: Crafting a first-party data strategy is more urgent than many think

This third part of the series looks at what marketing leaders need to consider when crafting a strategy to deal with a more privacy-first future...

By Anse Leighton & Andrew Smit 16 Apr 2021

#TheFutureofMeasurement: Part 2: A world without cookies? What next?

The second part of this series explores a future without cookies and looks at how we can prepare for it...

By Andrew Smit & Jade Arenstein 14 Apr 2021

7 reasons to join Rocketseed's email signatures partner program

Add value for your customers. Add additional revenue channels... Add star quality email signature management...

Issued by Rocketseed 18 Mar 2021

Take your brand and business marketing to the next level

Unlike other channels, Press Office newsrooms on Bizcommunity are an owned asset for brands, the place where PR or brand communications teams can communicate whatever, however and whenever they want...

Issued by Bizcommunity.com 16 Mar 2021

Should you ditch the promotional flyers?

Brad Taylor of Be Rad Be Digital shares reasons why you should ditch the promotional flyers...

By Brad Taylor 8 Mar 2021

From mobile first to mobile forced: What SA marketers need to know

South Africans became 'mobile forced' during lockdown. As marketers, when planning our mobile marketing campaigns, we need to learn how to overcome the challenges, leverage the trends and take advantage of the opportunities...

Issued by Mobitainment 3 Mar 2021

Marketing in a world without third-party cookies

Colleen Rose, consulting director at Acceleration, discusses how the move away from third-party cookies is gathering momentum...

By Colleen Rose 23 Feb 2021

How to drive sales with customer-unique content

A unique customer experience has fast become a top priority for businesses, and 2021 will be no different. Customers no longer base their loyalty on price or product. Instead, they stay loyal with companies due to their experience...

By Greg Chen 9 Feb 2021









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