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Smart email and avoiding the spam filter

What does it take to create an effective email marketing campaign that is not only read but also engaged with? Mailers must convey a message and create an experience that entices the user to take the desired action...

By Desiree Gullan 3 days ago

Brand Factor puts Rhino and Lion Nature Reserve on the map - and rhinos and lions in the street
Brand Factor puts Rhino and Lion Nature Reserve on the map - and rhinos and lions in the street

If you were driving through certain intersections in Joburg in April, chances are you saw a rhino, a lion, a cheetah and a buffalo handing out flyers - and no, your eyes weren't deceiving you...

Issued by Brand Factor 3 days ago

We are putting brands into hands again this winter
We are putting brands into hands again this winter

You can reach travelling audiences if you plan your winter school holiday promotion now, as AutoReach offers category exclusivity to advertisers and their bookings are managed on a first-come-first-served basis...

Issued by AutoReach 22 May 2019

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New online training portal launched by DMASA

The Direct Marketing Association of South Africa (DMASA) has launched a new online training portal, DMASA Academy...

17 May 2019

Smart email and avoiding the spam filter
Smart email and avoiding the spam filter

What does it take to create an effective email marketing campaign that is not only read, but also engaged with?...

By Desiree Gullan, Issued by G&G Digital 16 May 2019

Finalising new DMASA Code of Practice
Finalising new DMASA Code of Practice

The Direct Marketing Association of South Africa (DMASA) has announced that its updated Code of Practice is in the process of finalisation...

15 Apr 2019

Bizcommunity sends a clear message that Africa is open for business
Bizcommunity sends a clear message that Africa is open for business

The adoption continues for the .africa (dotAfrica) geographic Top Level Domain (gLTD) as Africa's biggest multi-industry website, Bizcommunity, announced the launch of its dotAfrica website...

Issued by dotAfrica 9 Apr 2019

Jiji Classfieds.
Nigeria's classifieds marketplace boosts presence with OLX deal

Jiji, Nigeria's classifieds marketplace has reached an agreement with OLX to redirect OLX users in Nigeria to Jiji and to acquire OLX businesses in Ghana, Kenya, Tanzania, and Uganda...

8 Apr 2019

Bizcommunity launches BIZ | Daily top story headlines
Bizcommunity launches BIZ | Daily top story headlines

Bizcommunity is proud to announce the launch of BIZ | Daily - a daily top story round-up, curated from across 18 industry sectors by most impressions and social media shares...

Issued by Bizcommunity.com 8 Apr 2019

Great(stock) poetry wins again
Great(stock) poetry wins again

Greatstock has scooped another creative accolade for its Anthology of Great(stock) Poetry direct marketing campaign. It was awarded third prize for Out of Home marketing in the annual Creative Circle Awards...

Issued by Greatstock 2 Apr 2019

Africa rising as Bizcommunity launches .Africa domain
Africa rising as Bizcommunity launches .Africa domain

Bizcommunity, the wholly independently owned media brand made in Africa for Africa, is proud to announce the launch of the Bizcommunity.africa domain...

Issued by Bizcommunity.com 2 Apr 2019

Easter comes a bit later this year, and you are still in time
Easter comes a bit later this year, and you are still in time

You are reminded that you are still in time to book an Easter promotion reaching road travellers on the national routes travelling to family and friends, or a favourite holiday destination...

Issued by AutoReach 28 Mar 2019

Everlytic talks email marketing ahead of the IMC Conference
Everlytic talks email marketing ahead of the IMC Conference

On 25 February, Everlytic's marketing manager, Karyn Strybos, was interviewed by The Touch Down podcast about Everlytic's partnership with the 2019 IMC Conference...

Issued by Everlytic 12 Mar 2019

Mom buys everywhere for everyone. Is she buying your brand?
Mom buys everywhere for everyone. Is she buying your brand?

You may have heard that 73% of moms make the purchasing decisions in the home, but how do you tap into that purchasing power?...

Issued by Exposure Marketing 22 Feb 2019

McDonald's Tunnel of Lovin'
McDonald's Tunnel of Lovin'

In celebration of Valentine's Day, the Tunnel of Lovin' was built around the drive-thru at the McDonald's Southgate...

Issued by Pacinamix 15 Feb 2019

How to win in the African digital space
How to win in the African digital space

The top four digital areas you can really win at in the African digital space in 2019...

By Seanice Kacungira 12 Feb 2019

Oh no, what have I done to outbound call centres?
Oh no, what have I done to outbound call centres?

Sid Peimer asks, "Why are cold callers still doing the same thing?" It just doesn't work any more. The call should go straight for the jugular which makes the caller seem more credible...

By Sid Peimer 8 Feb 2019

Why not crack an in-car activation with AutoReach this Easter
Why not crack an in-car activation with AutoReach this Easter

You have two options and the choice is up to you, or you may even decide to opt for a bit of both...

Issued by AutoReach 7 Feb 2019

Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

Disrupting data intelligence sourcing
Disrupting data intelligence sourcing

Acknowledging that stakeholder inputs have an impact on business success requires that organisations gather information from both internal and external participants...

Issued by LexisNexis 1 Feb 2019

Are your emails building brand trust?
Are your emails building brand trust?

Would you let your employees send out personal letters on the company letterhead? Would you send out company letters on unbranded documents? Have you thought about the risks of allowing employees to send out emails without the correct company branding?...

By Paula Sartini 31 Jan 2019

Asking the right questions means that you answer the right question
Asking the right questions means that you answer the right question

I read an article the other day by Tim Williams, whose wisdom I quote at least three times a week, which suggested that agencies should "Stop Filling Orders and Start Solving Problems"...

By Gillian Rightford 29 Jan 2019

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RIP Lester Wunderman

Lester Wunderman, who cofounded Wunderman, Ricotta & Kline in New York City in 1958 and retired after 50 years in ad land, has passed away at the age of 98...

12 Jan 2019

Unbox the festive season
Unbox the festive season

Festive goodwill is part and parcel of the holiday season and we're wrapping up our year with a hamper of promotional goodies...

Issued by Bizcommunity.com 7 Dec 2018

Everlytic's 2018 holiday marketing tips
Everlytic's 2018 holiday marketing tips

The holiday season is upon us and that means people are spending more money than usual. Are they spending it at your business?..

Issued by Everlytic 6 Dec 2018

nudge bags sought-after CRM Gold at DMA Assegai's 2018 with client Nando's
nudge bags sought-after CRM Gold at DMA Assegai's 2018 with client Nando's

The Talk to Nando's programme received three coveted Assegai awards at this year's Direct Marketing Association's Assegai Awards...

Issued by nudge 16 Nov 2018

Two more for the trophy case
Two more for the trophy case

A social media gold and an integrated media bronze was the successful result for Team MH at the recent Assegai Awards held in Sandton...

Issued by Mortimer Harvey 15 Nov 2018

Levergy continues golden year with Assegai wins
Levergy continues golden year with Assegai wins

The 2018 Assegai Awards, which acknowledge integrated marketing campaigns delivering exceptional results, saw sport and entertainment communications agency Levergy walk away with two gold awards and two leader awards on the night...

Issued by Levergy 14 Nov 2018

Spears aplenty for Ogilvy
Spears aplenty for Ogilvy

Ogilvy SA won an impressive 19 gold medals at the 2018 Assegai Awards announced in Johannesburg last Thursday. Bringing home the most awards of the evening by any agency and a total of 37 Assegais in all...

Issued by Ogilvy & Mather 13 Nov 2018

The winning streak continues for Joe Public Connect
The winning streak continues for Joe Public Connect

Specialist digital agency Joe Public Connect was at the forefront of the Direct Marketing Association of South Africa's Assegai Awards...

Issued by Joe Public United 12 Nov 2018

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