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Kantar names Adeola Tejumola to lead Middle East and Africa business

Adeola Tejumola will lead the insights division of Kantar in the Middle East and Africa region after Charles Foster announced his retirement...

Issued by Kantar 1 day ago

Report reveals insights on how to define, measure and track customer lifetime value

A new report from the CMO Council provides insight on how to define, measure and track customer lifetime value for strategic growth and profitability...

1 day ago

Adzooma and Cambridge University research how to maximise online ad spend

Latest research finds that Facebook is the most cost-effective channel on average for SMBs, Microsoft is the most responsive channel for increasing ad spend, whilst Google maintains their place as the industry leader with their high reach and low-cost offering...

26 Feb 2021

Data insights: Platforms - value in content mapping and viewing

As media strategists, we need to analyse people's content preferences and media consumption behaviour in order to discern their content priorities...

Issued by Ebony+Ivory 26 Feb 2021

Lessons in courage and innovation in a pandemic

The sheer enormity of the sudden-onset Covid crises took the wind out of sails across all industries, globally. However, writes CEO of the IAS and Scopen partner Johanna McDowell, there are gems shining brightly across the marketing landscape everywhere...

25 Feb 2021

Carat releases findings from its 2021 Trends Report

Carat has released its annual 2021 Trends Report focussing on societal, tech and media trends...

Issued by Dentsu 25 Feb 2021

More than half of global business leaders don't expect economic recovery until 2022

With widespread economic concern and severe constraints, Kantar has identified the three core strategies marketing teams should pursue to support their business's 'rebound and recovery' strategy...

By Barbara Cador, Issued by Kantar 25 Feb 2021

Mediamark launches Guaranteed Target Segment solutions

Mediamark has launched Guaranteed Target Segment solutions, in response to the market's need for ways to achieve audience uplift and deliver audience KPIs...

Issued by Mediamark 24 Feb 2021

BMi Research to launch online mystery shopping tool

BMi Research will launch an online customer experience solution that measures and provides insights to help companies improve their customers' online shopping experience...

Issued by BMi Research 23 Feb 2021

What is shaping culture? Entertain us

What happens when we run out of shows? Interest in standard television has been dropping with companies like Showmax, Netflix, Prime, Disney and Hulu stealing eyes from TV for years. However, 2020 has had a profound impact on their ability to create content...

By Brett Rogers 22 Feb 2021

You bought what for dinner?!?

Mo's already read, from research carried out by KLA, that participants in a recent blind tasting survey couldn't tell the difference between boxed and bottled wine...

By Kangwe Monkoane, Issued by KLA 18 Feb 2021

2021 Edelman Trust Barometer reveals increased trust in business

The 2021 Edelman Trust Barometer reveals that South Africans now trust business more than any other institution, and are looking to CEOs to solve societal challenges that have been exacerbated by the Covid-19 crisis...

17 Feb 2021

Valentine's spend predictions in a year of uncertainty

Valentine's spend could fall flat this year, as the impact of the Covid-19 pandemic forces consumers to tighten their purse strings...

15 Feb 2021

Newspapers ABC Q4 2020: Lacklastre quarter for newspapers

A lacklustre quarter that was once again dominated by no submissions, no issues and terminations. The Audit Bureau of Circulation (ABC) Q4, for the period October to December 2020, did not have much to celebrate...

By Danette Breitenbach 11 Feb 2021

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