Focus shifts to a mobile economy in Africa

Africa is set to be the next big mobile market and the mobile economy is expected to generate more than $150 billion by 2022 to Africa's GDP...

By Josephine Wawira 11 hours ago

The IFC wants to hear from small businesses in South Africa - take the survey!

In collaboration with Kantar, the IFC, a member of the World Bank Group, is asking small business owners in South Africa to share the challenges and opportunities they face through an online survey...

Issued by Kantar TNS 1 day ago

VisitAbility video case study

Vicinity Media has launched VisitAbility - an attribution reporting product in 2018. This case study highlights the success of this global first to market innovation...

Issued by Vicinity Media 1 day ago

#PoY2019: South Africa's favourite consumer products revealed

South Africa's most innovative consumer products have been recognised in the 11th annual Product of the Year awards...

15 Mar 2019

Research reveals digitisation boosts output, but SMEs still experience frustration

New TomTom Telematics research highlights that a large number of SMEs are frustrated at workflow inefficiency and turning are to automation to improve productivity, communication and cost...

15 Mar 2019

Is your organisation customer centric?

By the year 2020, poor customer experiences will destroy 30% of digital business projects. Will yours be one of them? What does it mean to be customer-centric?...

14 Mar 2019

2019 Media Strategy Report released

Warc has released its 2019 Media Strategy Report, highlighting key trends and themes for an effective media strategy...

13 Mar 2019

Nielsen Sports launches new fan segmentation tool

Nielsen Sports has launched its first Fan DNA report in South Africa, which features a new way of segmenting sports enthusiasts...

Issued by Nielsen 13 Mar 2019

8 trends driving innovation in sub-Saharan Africa

Across all consumer industries, innovation in sub-Saharan Africa is seeing new products and services offered to address challenges the continent faces...

12 Mar 2019

How is innovation impacting SA's coffee industry?

Insight Survey's latest South African Coffee Landscape Report 2019 carefully unfolds the global and local coffee markets based on the latest information and research...

Issued by Insight Survey 11 Mar 2019

Key findings from Agency Scope UK 2018/2019

Having recently completed five months of intense fieldwork among the UK's leading companies which include many global brands, Agency Scope UK 2018/2019 has provided a few key insights from UK chief marketing officers...

11 Mar 2019

Mindset matters more than income when it comes to consumer prosperity - Nielsen

When it comes to feeling prosperous, mindset matters more than income, according to the results of Nielsen's new 2019 Changing Consumer Prosperity Report...

11 Mar 2019

The cause and effect of behaviour economics

Psychologically, we are programmed to respond well to being rewarded for good behaviour...

11 Mar 2019

Study reveals corporate influencers stronger than celebrities for customer engagement

UK-based digital marketing agency AccuraCast has done a study that shows the impact of mega influencers across social media platforms is waning, and micro influencers - and in-house staff - are stronger for marketing...

8 Mar 2019

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