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The Ikea effect: how we value the fruits of our labour over instant gratification
The Ikea effect: how we value the fruits of our labour over instant gratification

There are some anecdotes just so good that almost every story about a particular economic principle begins the same. So too this article begins with cake mix...

By Gary Mortimer, Frank Mathmann and Louise Grimmer 22 hours ago

#PAMRO2019: Book now or miss out
#PAMRO2019: Book now or miss out

This year's PAMRO All Africa Media Research Conference takes this annual opportunity to learn and network with experts in the industry to the tropical paradise of Flic-en-Flac, Mauritus from 25-28 August 2019...

Issued by PAMRO 1 day ago

Kantar Africa Life 2019 report.
#AfricaMonth: How can brands fuel growth in Africa?

Successful brands must have a strong local resonance and activation if they are to emotionally connect with consumers in Africa and fuel growth in the fast-changing region...

1 day ago

Gen Z: How is business responding to a generation who prefers loyalty to novelty?
Gen Z: How is business responding to a generation who prefers loyalty to novelty?

There are new kids on the block. Gen Z looks beyond instant gratifications and 'dream jobs' to stability and loyalty. Julian Diaz, Head of Marketing at Skynamo looks at how business needs to adjust to meet the needs and expectations of this new generation...

Issued by Skynamo 2 days ago

Report reveals key global and local developments in sports for rights holders and brands
Report reveals key global and local developments in sports for rights holders and brands

Nielsen Sports recently released a Commercial Trends Report that outlines the key global and local developments in sports for rights holders and brands...

16 May 2019

Maps to start collecting consumer insights from July 2019
Maps to start collecting consumer insights from July 2019

The Marketing Association of South Africa (Masa) and the Marketing Research Foundation (MRF) have announced that Maps, the products and brands replacement survey for Amps, will officially start collecting consumer insights from July 2019...

15 May 2019

New Wan-Ifra report tackling disinformation around the world
New Wan-Ifra report tackling disinformation around the world

Wan-Ifra has released a new report that looks at the global map of remedies adopted by governments whose objective is to combat the disinformation crisis, though with extremely diverse intent and effects...

15 May 2019

Credit: Just Imagine.
#AfricaMonth: Africa's revival - foretelling or fairy tale?

Welcome to the future, where a continent once cast in darkness has come into the light...

By Salona Naidoo and Gabi Wojtowitz 15 May 2019

Big, bigger, biggest #ROOTS2019
Big, bigger, biggest #ROOTS2019

Constructed, layer by layer, brick by brick, the all new ROOTS 2019 will be unveiled to the marketing, advertising and media industries this coming June...

Issued by Spark Media 14 May 2019

The most valuable global retail brands for 2019
The most valuable global retail brands for 2019

The results of the second annual BrandZ Top 75 Most Valuable Global Retail Brands have been revealed. The research shows that the world's most valuable retail brands are worth $339 billion more...

14 May 2019

Celebrity finalists announced for 2019 Sunday Times Generation Next Awards
Celebrity finalists announced for 2019 Sunday Times Generation Next Awards

The finalists in the Celebrity, Entertainment and Sports personality categories at the 2019 Sunday Times Generation Next Awards have been announced...

14 May 2019

Image source: Gallo/Getty.
Imagine a world without data?

Why local insights and research associations like PAMRO are important...

By Joaquim Bretcha Boix 13 May 2019

Newspapers ABC Q1 2019: Marginal declines
Newspapers ABC Q1 2019: Marginal declines

In the first quarter of 2019, the Audit Bureau of Circulations of South Africa shows a decline for all categories of newspapers on the prior year and the previous quarter, except for the local newspapers category...

By Danette Breitenbach 10 May 2019

Magazines ABC Q1 2019: No surprises as decline continues
Magazines ABC Q1 2019: No surprises as decline continues

The magazine category offered no surprises in the Audit Bureau of Circulations of South Africa's (ABC) first quarter (Q1) of 2019, with declining circulations of the past few years continuing...

By Danette Breitenbach 10 May 2019

Agency Scope announces start of fieldwork for 2019
Agency Scope announces start of fieldwork for 2019

As fieldwork for Agency Scope 2019/20 has begun, Scope partner and director for the UK and South Africa Johanna McDowell says the value of the information gleaned from face-to-face interviews with marketers has seen the number of participants grow...

9 May 2019

#ROOTS2019 - Building insights with Lego
#ROOTS2019 - Building insights with Lego

Roots, with a random sample size of more than 27,000 respondents, is South Africa's largest and longest running consumer shopping behaviour survey, and Spark Media launches Roots 2019 in June...

Issued by Spark Media 6 May 2019

Image source: Gallo/Getty
#FairnessFirst: Tips to enhance belongingness in your workplace

There's been renewed emphasis on issues of inclusion and diversity in the corporate and advertising world lately, but that often leads to a sense of being the 'first, only or different' - at least in the early stages. That's a lonely place to be. Here's how to enhance a sense of belonging in your workplace...

By Leigh Andrews 6 May 2019

Pendulum is swinging towards creeping restrictions across Africa
Pendulum is swinging towards creeping restrictions across Africa

Freedom is weakening across Africa and more worrying is the considerable willingness to accept government restrictions on individual freedoms in the name of public security...

By Peter Penar and Carolyn Logan 3 May 2019

UK adspend for 2018 soars to £23.6bn
UK adspend for 2018 soars to £23.6bn

UK advertising spend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982...

30 Apr 2019

5 ways digital technology is reshaping the needs and expectations of South Africa's young consumers
5 ways digital technology is reshaping the needs and expectations of South Africa's young consumers

We're seeing the needs, expectations and behaviours of young South African consumers evolve at a pace that threatens to leave brands behind...

By Rachel Thompson, Issued by GfK South Africa 30 Apr 2019

Media Inflation Watch 2018 Jan-Dec results released
Media Inflation Watch 2018 Jan-Dec results released

Media Manager Online has released its latest version of Inflation Watch for the full year of 2018. The study covers advertising rates and performance trends and an MIW Index, which is essentially a Cost Per Thousand calculation...

30 Apr 2019

Image source: Gallo/Getty.
Reporting on China in Africa is too binary

The accuracy of reporting on China's involvement in Africa can be "deeply misleading". What needs to be done to fix it...

By Yu-Shan Wu 30 Apr 2019

SA's favourite township brands - 2019/2020 Kasi Star Brands survey
SA's favourite township brands - 2019/2020 Kasi Star Brands survey

The winners of the 2019/2020 Ask Afrika Kasi Star Brands survey have been announced. Kiwi shoe polish came first this year for the second year running, followed by Sunlight dishwashing liquid, Dettol liquid antiseptic...

29 Apr 2019

Adidas, Reebok and Patagonia ranked most transparent fashion brands
Adidas, Reebok and Patagonia ranked most transparent fashion brands

Sportswear giants Adidas and Reebok and outdoor clothing brand Patagonia are leading the way on transparency amongst the world's 200 largest fashion brands...

25 Apr 2019

Love at first sight? Behavioural bias and The Bachelor
Love at first sight? Behavioural bias and The Bachelor

One eligible bachelor. 24 contestants vying for his heart. Underpinned by 7 behavioural biases. The popular US dating show, The Bachelor, has just celebrated its 17th year on-air, with South Africa becoming the latest country to debut this popular reality show...

By Leigh Crymble 24 Apr 2019

Could crypto incentives help fight Facebook's fake news epidemic?
Could crypto incentives help fight Facebook's fake news epidemic?

There's a paradox at the heart of modern journalism and news production: consumers like the convenience of social media as a delivery device for news, but the prevalence of fake news has made it harder for readers to trust and verify their sources...

By Bruce Silcoff 23 Apr 2019

Jarred Cinman, CEO of VML South Africa.
How VML's quarterly marketing survey will get SA marketers' voices heard

Last week, VML released the findings from the first of its quarterly surveys into the role of CMOs in SA. Here, Jarred Cinman, CEO of VML South Africa, explains why the scale of digital spend was one of the most surprising findings and the impact of the surveys on the marketing profession as a whole...

By Leigh Andrews 23 Apr 2019

Why the drama?
Why the drama?

In South Africa, radio remains a powerful way to communicate with people. The latest BRC Radio Audience Measurement (Ram) indicates that 89% of adult South Africans (just under 36 million people) consume radio on a weekly basis...

By Candy Dempers, Issued by MediaHeads 360 18 Apr 2019

How blackouts impact the shopper behaviour of everyday South Africans
How blackouts impact the shopper behaviour of everyday South Africans

Billions. By now we all know how much loadshedding cost the South African economy. But what was the cost to South African shoppers trying to get the most out of their rands?...

Issued by 34° 18 Apr 2019

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