Why the drama?
Why the drama?

In the 90s there was a television commercial for the SABC's RadioActive. The commercial depicted a family huddled around a television set. The initial shot showed the back of the TV with the family tuned into some gripping action. The grandfather was seated in the middle, the rest of the family around him as they stared at the box. As the camera started to pan to show the front of the TV, you could hear the action reach fever pitch. At the moment critique in the audio, with the action now at its highest level, the camera focused on the television set. The screen was broken, and the glass had been removed, in the middle stood an FM radio. The family had been transported into a world of entertainment that gripped them. It was an advert that reminded the audience how powerful radio is.

By Candy Dempers 11 hours ago

How blackouts impact the shopper behaviour of everyday South Africans
How blackouts impact the shopper behaviour of everyday South Africans

Billions. By now we all know how much loadshedding cost the South African economy. But what was the cost to South African shoppers trying to get the most out of their rands? We used our people-led, proprietary research tool, 34° Families, to find out what changes come about when the lights go out.

Issued by 34° 13 hours ago

Using e-commerce data to build successful pricing strategies
Using e-commerce data to build successful pricing strategies

Euromonitor International's new report, 'How to optimise your pricing strategy using e-commerce data', looks at how building an effective pricing strategy is critical to the successful sales and marketing of any product.

1 day ago

#ROOTS2019 is coming!
#ROOTS2019 is coming!

The building blocks of #ROOTS2019 are all coming together! The individual pieces are being expertly constructed to deliver South Africa's largest urban community quantitative survey. Set for release in June this year, some industry heavyweights have shared their expectations.

Issued by Spark Media 1 day ago

A rainbow nation: Rather tricky for the politicians - and marketers
A rainbow nation: Rather tricky for the politicians - and marketers

South African political parties are now properly in campaign mode as we move towards the 8th of May 2019, the date of the 2019 general elections. As our democracy has grown, this is no longer simply a choice between the parties based (let's be honest) mostly on race.

By Anele Malumo 2 days ago

4 best practices for making mobile video work for your brand
4 best practices for making mobile video work for your brand

When it comes to mobile video advertising, most marketers would intuitively think that what matters most is how long a viewer engages with the content. And preferably that content should be viewed right to the end. But new research conducted by MetrixLab* here in South Africa shows that there is no correlation between total average view time and aided brand awareness.

By Elizma Nolte 3 days ago

Image source: Gallo/Getty.
Africa's digital revolution can unlock inclusive growth, job creation

Growth in Sub-Saharan Africa has been downgraded to 2.3% for 2018, down from 2.5% in 2017, according to the April 2019 issue of Africa's Pulse, the World Bank's bi-annual analysis of the state of African economies released this week.

12 Apr 2019

Image source: Gallo/Getty.
Plan to accelerate African trade

The Board of the African Development Bank approved an institutional support grant of $4.8 million to the African Union (AU) to accelerate the momentum of the African Continental Free Trade Area Agreement (AfCFTA), which received its 22nd ratification on 2 April, bringing the agreement into force.

12 Apr 2019