#Exclusive: Greg Potterton talks Nude beginnings - the launch of an ethnographic, market research agency
#Exclusive: Greg Potterton talks Nude beginnings - the launch of an ethnographic, market research agency

Greg Potterton shares more about the recently launched ethnographic, market research agency called Nude...

Evan-Lee CourieBy Evan-Lee Courie 19 Jul 2021

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Agency Scope fieldwork digs deep

Specialist researchers are currently undertaking the fieldwork that will result in a highly anticipated Agency Scope...

Johanna McDowellBy Johanna McDowell 25 Jun 2021

Segmenting for the future: 5 emerging consumer types
Segmenting for the future: 5 emerging consumer types

Accenture Africa's MD shares the new consumer types that have surfaced as a result of the pandemic, and how they differ according to changes in way of life, fears and concerns, hopes and desires...

John WatlingBy John Watling 21 Jun 2021

5 post-Covid consumer myths debunked
5 post-Covid consumer myths debunked

Recent Accenture global research shows that 95% of consumers are making significant and lasting changes to how they live, work and shop. South Africa is no different...

John WatlingBy John Watling 8 Jun 2021

Doing good is good for business: How brand purpose can steer your sustainability journey in Africa
Doing good is good for business: How brand purpose can steer your sustainability journey in Africa

Here's how Kantar will help you authentically solve the value-action gap and guide you along your brand's sustainable transformation journey...

Adeola TejumolaBy Adeola Tejumola, Issued by Kantar 4 May 2021

Agency Scope Insights: How client-agency relationships in Brazil and China compare
Agency Scope Insights: How client-agency relationships in Brazil and China compare

Brazil and China show some similarities and huge differences when analysing marketers' investment in communications and clients' relationships with agencies and other partners...

Johanna McDowellBy Johanna McDowell 29 Apr 2021

Agency Scope Insights: Deep, decisive and digital
Agency Scope Insights: Deep, decisive and digital

As the state of post-lockdown business shifts towards more agility and transparency, Agency Scope is responding to the global call for more in-depth data about what it takes for marketers and agencies to add real value...

Johanna McDowellBy Johanna McDowell 1 Apr 2021

Boosting brand purpose by solving value-action gaps in Africa
Boosting brand purpose by solving value-action gaps in Africa

How do corporations best articulate and act upon their brand purpose, as the interface between corporations and society? By solving the value-action gap, writes Kantar's Adeola Tejumola...

Adeola TejumolaBy Adeola Tejumola, Issued by Kantar 25 Mar 2021

Newspapers ABC Q4 2020: Lacklastre quarter for newspapers
Newspapers ABC Q4 2020: Lacklastre quarter for newspapers

A lacklustre quarter that was once again dominated by no submissions, no issues and terminations. The Audit Bureau of Circulation (ABC) Q4, for the period October to December 2020, did not have much to celebrate...

Danette BreitenbachBy Danette Breitenbach 11 Feb 2021

Which will cost more - research or no research?
Which will cost more - research or no research?

With an increased range of disciplines for marketers to take into account, knowing which research firms have the experience you need is vital for getting it right the first time...

Johanna McDowellBy Johanna McDowell 19 Jan 2021

#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021
#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

Despite the dissemination of vaccines in the months ahead, a larger portion of consumer spending will be impacted by recessionary conditions...

Ailsa WingfieldBy Ailsa Wingfield 11 Jan 2021

#BizTrends2021: Reinvent, redirect, discard and restore
#BizTrends2021: Reinvent, redirect, discard and restore

2020 was the year never to be repeated. Or was it? GetSmarter surveyed the future of work, and the unfortunate refrain that keeps repeating is that in 2021 we can expect more of the same...

Ann-Mari HöfingerBy Ann-Mari Höfinger 6 Jan 2021

#BizTrends2021: The 'blessings' of Covid continue into 2021
#BizTrends2021: The 'blessings' of Covid continue into 2021

It might seem like a strange headline but the truth is that there have been many blessings that we believe will - and should - continue into 2021. Some seriously important changes have taken place in the world of brands and advertising and we expect to see these continue...

Johanna McDowellBy Johanna McDowell 6 Jan 2021

#BizTrends2021: Mergers, acquisitions and deaths of agencies
#BizTrends2021: Mergers, acquisitions and deaths of agencies

The Covid-19 pandemic has accelerated a process of mergers in our industry...

César VacchianoBy César Vacchiano 6 Jan 2021

Agency Scope Insights: Agencies in Brazil contribute 60% to marketer's business growth
Agency Scope Insights: Agencies in Brazil contribute 60% to marketer's business growth

Scopen completed the 8th edition of Agency Scope in Brazil, a biennial study on trends within the marketer-agency relationships, and the perception and image of agencies...

Johanna McDowellBy Johanna McDowell 31 Dec 2020

Agency Scope Insights: Trends on the path to new world agility
Agency Scope Insights: Trends on the path to new world agility

As preparations get underway for the fourth Agency Scope study to begin in May 2021, Johanna McDowell, Scopen partner and director for the UK and South Africa notes that some of the trends seen in the global research will be a barometer for the pressures, proficiencies and pandemic recovery in South Africa...

Johanna McDowellBy Johanna McDowell 26 Nov 2020

Newspapers ABC Q3 2020: Newspapers data submission rate up
Newspapers ABC Q3 2020: Newspapers data submission rate up

As with Q2 of this year, the Audit Bureau of Circulation (ABC) Q3, for the period July to September 2020, saw many publications not submitting circulation data...

Danette BreitenbachBy Danette Breitenbach 11 Nov 2020

Magazines ABC Q3 2020: No good news in magazine categories
Magazines ABC Q3 2020: No good news in magazine categories

As with Q2 of 2020, the Audit Bureau of Circulation (ABC) Q3 results do not hold much good news in the magazine category as the effects of the discontinuation of several titles continue to be felt. As with Q2, many titles also did not submit data for this period...

Danette BreitenbachBy Danette Breitenbach 11 Nov 2020

Agency Scope Insights: Marketing in an unprecedented time
Agency Scope Insights: Marketing in an unprecedented time

The fourth edition of Agency Scope 2020/21 commences fieldwork in early 2021 and Johanna McDowell, Scopen Partner and director for the UK and South Africa, notes that in this unprecedented time, information that enables agencies to see their positioning in the market through marketers eyes is invaluable...

Johanna McDowellBy Johanna McDowell 29 Oct 2020

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Social media: Measuring the metrics that matter

Leandri Janse Van Vuuren, MD of Social Media 101 writes that for better results in reaching the correct audience, a clear objective and targeted approach is necessary for business success. ...

Leandri Janse Van VuurenBy Leandri Janse Van Vuuren 30 Sep 2020

New study aimed at assessing damage caused to market by pandemic
New study aimed at assessing damage caused to market by pandemic

Percy Shangase, founder of Amashuku Marketing Solutions recently announced that the company will undertake a study to help brands, schools and companies to get an aerial shot of the market, assess the damage caused by the pandemic and align their brands, product offerings and services accordingly in the consumer headspace...

Juanita PienaarBy Juanita Pienaar 23 Sep 2020

Screengrab from the Clicks website.
How conducting solid research could have prevented the Clicks fiasco

Percy Shangase, managing owner of Mashuku Marketing Solutions, writes that the repercussions that Clicks is currently undergoing are as a result of not conducting ad-testing, exercising due diligence and at the very least understanding their markets...

Percy ShangaseBy Percy Shangase 7 Sep 2020

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Preparing your brand for the female consumer of 2030

Nicky Brand, senior business consultant at Acceleration writes that the women of 2030 will not be stereotyped and elaborates on research from Wunderman Thompson which identifies five emerging female archetypes for the modern marketer to consider...

Nicky BrandBy Nicky Brand 4 Sep 2020

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Brands need to relook the value of research

Percy Shangase, managing owner of Mashuku Marketing Solutions, writes that stronger marketing tactics backed by effective, and relevant research will inform the direction brands ought to take during these uncertain times...

Percy ShangaseBy Percy Shangase 2 Sep 2020

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