CEOs around the world are starting to champion marketing’s mission and growth agenda. Research findings from global consulting firm McKinsey show that marketing is no longer viewed merely as a support function. The research suggests that the bonds a CMO forms with other members of the C-suite are crucial to developing marketing-driven growth. The Nedbank IMC aims to foster and strengthen these bonds.
This year Nedbank IMC delegates will hear – from the source as it were – C-suite views on the relevance of marketing. Heidi says, “The conversation that Saks and I will be having allows everyone to be a ‘fly on the wall’. After almost 10 years of working together, five of which have been in the CMO-CEO relationship, we are comfortable enough not only to talk frankly about the things that are required to produce relevant marketing work, but also to confront those issues that can create obstacles.”
“We anticipate that insights gained from the discussion will provide invaluable signposts on our path towards robust, cross-functional collaboration,” concludes Dale.
About the Nedbank IMC
In 2021 a total of 1,300 delegates from 14 countries around the world watched the live virtual conference. Since its launch in 2019, the Nedbank IMC has become known for its no-sales-pitch, one-stream, one-day format and galaxy of renowned and specialist speakers.
Importantly, the conference is committed to presenting the business case for marketing, driven through the determination to secure marketing’s seat at the boardroom table.
The Nedbank IMC is presented in association with the Marketing Association of South Africa (Masa), with chartered marketers receiving Continuous Professional Development (CPD) points for attending.
The conference is endorsed by the Interactive Advertising Bureau of South Africa.