Subscribe & Follow
#CannesLions
- The new standardCarl Willoughby
- All the South African winnersDanette Breitenbach
- Final Grande Prix and LionsDanette Breitenbach
Trending
- #Cannes2024: All the South African winnersDanette Breitenbach
- Gauteng government buys newspaper space to praise MECDaniel Steyn, Joseph Bracken and Raymond Joseph
Jobs
- Innovative Sales Agent Hazyview
- Social Media Manager and Strategist Cape Town
- Independent Sales Agent Mbombela
- Innovative sales Consultant Mbombela
- Retail Sales Consultant Mbombela
- Junior Sales Consultants Mbombela
- Inside Sales Representative Barberton
- Sales Associate Mbombela
- Independent Sales Agent Mbombela
- Sales Assistant Nelspruit
Spears aplenty for Ogilvy
The Assegais, run by the Direct Marketing Association, acknowledge the best in South African integrated marketing, and Ogilvy SA CEO Alistair Mokoena was especially pleased with the outcome “because it shone the light on a wide spread of work done for major, long-standing clients - the golds were spread across eight different clients and four different categories”.
Ogilvy SA CCO Pete Case highlighted the achievement of winning three of the four golds awarded in the Experiential Media category; “This is the kind of innovative work that we’re proud to have created. Work that cuts through for brands such as Carling Black Label’s Soccer Song of Change, the OMO Dirt Book and Volkswagen’s Marco Polo Game. They’re all good examples of breaking the mould and finding different routes to today’s audiences.”
Ogilvy’s strength in online campaigns was acknowledged with ten golds in the category, including one for the massively popular KFC ‘Keep Rolling’ video and three for DSTV. The work for KFC gathered over 3.9 billion impressions and over 51 million views in the first two weeks of being seeded online.
- Ogilvy brings Vodacom back home11 Jun 10:14
- Ogilvy and KFC break history with it’s secret recipe30 May 14:15
- Ogilvy shines as the winning Consumer and Influence PR Agency at the SABRE Africa Awards17 May 13:29
- Ogilvy launches pioneering health influencer offering in South Africa13 May 13:23
- Ogilvy strengthens its digital services offering and rebrands as Ogilvy One24 Apr 10:31