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Don't be a (m)all flower | The Great Retail Revival and why mall activations have never been more relevant
E-commerce has never been easier, safer, or more convenient. But, as it turns out, us humans haven't gone full cyborg, yet. We love connecting over real-life shared experiences. And shoppers, starved of everyday opportunities to connect during the pandemic are making up for lost time in SA's malls in a big way. It's time for brands to follow suit. Stop being a wall flower on supermarket shelves. Get back into the forecourts of malls and forefronts of consumers' minds with experiential events and brand activations. 15 Nov 2022 Read more

7 global trends impacting FMCG locally - plus some trade secrets to boost sales in 2023 and beyond!
Fast moving consumer goods (FMCG) contribute R1tn to South Africa's annual gross domestic product (roughly 20% of economic production) and employs 2.5 million people (or 16% of the country's total formal labour force). But this robust sector isn't immune from disruptive innovation and evolving consumer behaviour. 6 Oct 2022 Read more

10 banking trends in South Africa shaking up the future of below-the-line marketing
The term 'trends' is certainly not something new to the world of below-the-line marketing or consumer promotions in general. After all, this has been a longstanding buzzword that touches just about every factor of life to some degree or another. And you guessed it, that most certainly includes the banking industry in South Africa. 8 Apr 2022 Read more

Lead with human-to-human marketing in 2022
Over the past two years, the world has undergone some immense changes. As a society, we've experienced lockdowns and isolation, had the option to shop in-store stripped away and been deprived of attending countless in-person events. 25 Feb 2022 Read more

Retail apocalypse? No way, SA!
Buying online may be convenient, but most local shoppers still prefer hitting the malls. 3 Dec 2021 Read more

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Latest jobs at Tradeway

Senior Account ManagerDate posted: 26 Oct 11:09
City: National   Permanent
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WC Regional ManagerDate posted: 26 Oct 11:09
City: Cape Town   Permanent
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Project ManagerDate posted: 10 Oct 17:10
City: Cape Town   Permanent
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Trainer and RecruiterDate posted: 10 Oct 12:32
City: Cape Town, Durban   Permanent
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