Subscribe & Follow
Trending
Elections 2024
Jobs
- Designer - Digital, Print, Video and Animation Cape Town
- Graphic/Digital Designer Johannesburg
- Senior Digital Designer Johannesburg, Cape Town
- Senior Copywriter Cape Town & Johannesburg
- Story Producer Cape Town & Johannesburg
- Project Manager Cape Town & Johannesburg
- Digital Content Producer London
- Videographer Johannesburg
- Social Media Manager Cape Town, Johannesburg
- Midweight Graphic / Digital Designer Gauteng
Ogilvy strengthens its digital services offering and rebrands as Ogilvy One
![Ogilvy strengthens its digital services offering and rebrands as Ogilvy One](https://biz-file.com/c/2404/735122-700x298.jpg)
The transformation to Ogilvy One underscores Ogilvy's rich history in the digital domain while grouping the collective digital knowledge of the network and setting the stage for future innovation.
Claire Lawson, Ogilvy EMEA CEO, says the launch of Ogilvy One marks a pivotal moment in the agency's journey, "This rebranding is more than a change of name; it's a reaffirmation of our commitment to leading the digital narrative, ensuring Ogilvy remains at the forefront of innovation and excellence worldwide."
Ogilvy One will continue to offer an array of services, including digital customer acquisition; service design; continuous commerce; CRM and loyalty. These offerings are designed to help clients build relevant, distinctive, and profitable relationships and experiences with today’s digitally enabled consumers.
Pete Case, CEO and creative chairman of Ogilvy South Africa, highlights the significant local impact of the rebrand, saying, "Ogilvy South Africa has a long-standing heritage in digital. We launched some of the earliest digital services in our industry and followed this over 10 years ago with the merger of our industry’s leading digital agency at the time, Gloo. Today’s announcement underscores our continued vision to deliver world-class digital services and digital innovation to our clients."
Ogilvy has been a regular winner at the industry’s annual digital awards show and boasts a deep portfolio of specialised digital client-based relationships.
“Our digital expertise is built on a deep commitment to creating distinctive connections with our clients’ customers. Our recent AI-driven campaign for Audi South Africa, the immersive digital platforms we just built for Cadbury, and the launch late last year of the City of Cape Towns’ mobile app, are shining examples of the capability we already bring to the market,” says Melissa Carney, managing director of Ogilvy One in South Africa.
“With this rebranding and the realignment of our global digital resources, we're set for an even brighter future, bringing the collective knowledge of our network to our local clients.”
For more information about Ogilvy One, visit www.ogilvyone.com
- Ogilvy brings Vodacom back home11 Jun 10:14
- Ogilvy and KFC break history with it’s secret recipe30 May 14:15
- Ogilvy shines as the winning Consumer and Influence PR Agency at the SABRE Africa Awards17 May 13:29
- Ogilvy launches pioneering health influencer offering in South Africa13 May 13:23
- Ogilvy strengthens its digital services offering and rebrands as Ogilvy One24 Apr 10:31
![](/res/img/s.gif)