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Photo by LinkedIn Sales Navigator on Unsplash.
5 tips to turn your LinkedIn company page into a lead generation page

LinkedIn can be a true game-changer for B2B (business to business) companies. Built for business networking, LinkedIn works exceptionally well for B2B lead generation, making it one of the top tactics for B2B marketing...

By Ronelle Bester 3 days ago

#IABSummit19: Gareth Lloyd to speak on going beyond the click
#IABSummit19: Gareth Lloyd to speak on going beyond the click

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Gareth Lloyd, head of Research and Analytics at 24.com, a division of Media24, to find out what to expect from his talk on 'going beyond the click' and what this year's theme of the 'new now' means to him...

By Jessica Tennant 3 days ago

HelloFCB+ and Netflorist say it with a Pencil
HelloFCB+ and Netflorist say it with a Pencil

Newly formed Cape Town agency, HelloFCB+, has already landed its first piece of major silverware in the form of a Wood Pencil at this year's annual D&AD Awards in London...

Issued by FCB Africa 2 hours ago

Photo by Flemming Fuchs on Unsplash.
Behind the walled gardens

We often turn towards Facebook and Google when advertising in South Africa because of the size of their audiences. However, could we be sacrificing reach for context?

By Andrew Dabbs 3 days ago

Website redesign in the age of information
Website redesign in the age of information

As one of the leading institutes of its kind in Africa, the Johannesburg Institute for Advanced Studies needed a website that truly reflected its passion...

Issued by So Interactive 3 days ago

#AfricaMonth: Mobiz, the startup changing how SA corporates talk to customers
#AfricaMonth: Mobiz, the startup changing how SA corporates talk to customers

Mobiz is an innovative South African startup combining the ubiquity of SMS with the visual power of the web...

By Evan-Lee Courie 3 days ago

Motherboard grows as The Brave Group bolsters digital capability
Motherboard grows as The Brave Group bolsters digital capability

This month, The Brave Group welcomes two key additions to bolster Motherboard - the groups digital transformation capability...

Issued by The Brave Group 3 days ago

Image source: Gallo/Getty.
IDG appoints Turn Left Media as Africa representative

IDG exclusively appoints Turn Left Media in Sub-Saharan Africa...

23 May 2019

#IABSummit19: Dudu Mkhwanazi to speak on the connected city
#IABSummit19: Dudu Mkhwanazi to speak on the connected city

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Dudu Mkhwanazi, CEO of Project Isizwe, to find out what to expect from her talk on 'the connected city' and what this year's theme of the 'new now' means to her...

By Jessica Tennant 23 May 2019

FlySafair's R5 Sale: What a day it was!
FlySafair's R5 Sale: What a day it was!

On 7 May in South Africa, on the eve of 2019 general elections, while the rest of the world joined The Duke and Duchess of Sussex in welcoming the Royal Baby to the world, the low-cost airline, FlySafair, held its annual R5 Sale...

By Khuthalani Khumalo 22 May 2019

L'Oréal teams up with Alibaba for AI-based app targeting acne sufferers
L'Oréal teams up with Alibaba for AI-based app targeting acne sufferers

L'Oréal and Alibaba Group have joined forces to launch an AI-powered mobile app designed to diagnose acne, to be made available on Alibaba's Tmall and Taobao mobile app next month...

22 May 2019

The power of retargeting: How to move customers from wanting what you offer to needing it
The power of retargeting: How to move customers from wanting what you offer to needing it

If you are not yet doing retargeting for your business, you are clearly missing out on a key step in the decision-making process. Here's a quick overview...

By Kyle Warmback 22 May 2019

Connecting the Dots: OLE!CONNECT announces single business entity
Connecting the Dots: OLE!CONNECT announces single business entity

The Ole! Media Group has relaunched its service offering as a single business entity named OLE!CONNECT...

Issued by OLE!CONNECT 21 May 2019

Judith Middleton
The value of a niche PR and digital marketing agency

We all feel it, it's been a challenging year and the outlook is looking uncertain, but this is the time to sharpen your focus and partner with an expert who knows your market...

By Judith Middleton, Issued by DUO Marketing + Communications 21 May 2019

Multilingual broadcast journalist-turned-real estate entrepreneur, Rokelle Sun.
#AfricaMonth: Encouraging female African business leaders from the other side of the world

US-based real estate entrepreneur Rokelle Sun's philanthropic mission is to encourage young girls to pursue careers and success in the underrepresented fields, particularly in Africa, where she spent part of her childhood. She explains this, as well as her love of new experiences like aerophotography, and some of the highs and lows of her earlier career as a multilingual broadcast journalist...

By Leigh Andrews 21 May 2019

Image supplied. From left to right: Paula Hulley from the IAB, Dan Pinch from King James, Ansa Leighton, from DQ&A, Razia van der Schuur from Change News Digital (ex. IOL), Karyn Strybos from Everlytic, and Godfrey Parkin of Britefire.
IAB Insight Series: How relevant content can deliver results across digital channels

The IAB Insight Series recently held its 5th episode, discussing how content across digital channels and devices can deliver the results we need...

By Juanita Pienaar 21 May 2019

The crux of King's presentation. Image via .
#DigitalAgencyShowcase: Lessons on idea-led ideas with King James Group

In the final session of Red & Yellow School's #digitalagencyshowcase, King James Group co-founder Alistair King shared his 'secret sauce' on the thinking that keeps them top of the Loeries and IAB Bookmarks' digital agency rankings in South Africa...

By Leigh Andrews 21 May 2019

Everlytic releases highly anticipated 2018 Email Marketing Benchmarks
Everlytic releases highly anticipated 2018 Email Marketing Benchmarks

Everlytic has released its latest Email Marketing Benchmarks report after analysing nearly four billion emails sent in South Africa in 2017 and 2018; the only locally relevant email metrics currently available at this scale...

Issued by Everlytic 20 May 2019

Advertising in the competitive telecommunications, broadband and connectivity landscape
Advertising in the competitive telecommunications, broadband and connectivity landscape

On 31 May, Ornico and Financial Mail will host the next AdForum event, where a panel of advertising industry experts will analyse recently flighted print, television and radio advertising in the telecommunications and broadband sectors...

Issued by Ornico 20 May 2019

A screen grab from VML's rebranding work for Edgars with Sho Madjozi, to better reflect the client and consumers.
#DigitalAgencyShowcase: Better reflecting the true SA client and consumer with VML

In what's become known as the most diverse and inclusive session of the Red & Yellow School's #digitalagencyshowcase, VML South Africa's marketing director Loki Magerman was joined by Tumelo Popela, Jason Kubheka and Louise Steenpoorte in showcasing how their work gets to the true heart of the SA consumer...

By Leigh Andrews 20 May 2019

Andrew Jennings on surviving the era of digital retail
Andrew Jennings on surviving the era of digital retail

Andrew Jennings, the former group MD of Woolworths, recently shared valuable survival lessons for retail brands under siege in the digital age...

17 May 2019

#IABSummit19: Marcel Botha to speak on manufactured stories
#IABSummit19: Marcel Botha to speak on manufactured stories

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Marcel Botha, founder and CEO of 10XBeta to find out what to expect from his talk on 'manufactured stories' and what this year's theme of the 'new now' means to him...

By Jessica Tennant 17 May 2019

Using tech for visual storytelling is a powerful learning tool
Using tech for visual storytelling is a powerful learning tool

Visual storytelling is fundamental to the human experience, and one of our oldest forms of expression...

By Glenn Gillis 17 May 2019

Jellyfish Scoops Drum's Performance Agency of the Year
Jellyfish Scoops Drum's Performance Agency of the Year

Digital marketing partner, Jellyfish, has scooped up Performance Agency of the Year at this year's Global Drum Search Awards. The award ceremony took place in London this year...

Issued by Jellyfish South Africa 17 May 2019

Skills and tech impacting SA's digital marketing performance
Skills and tech impacting SA's digital marketing performance

A lack of digital skills, technology wherewithal and data-driven marketing is holding South Africa back from meaningful transformation...

17 May 2019

Schwella says doing truly dirputive work boils down to doing the brave thing.
#DigitalAgencyShowcase: Playing in culture with TBWA\Hunt\Lascaris

In the third session of the second digital agency showcase, held at Red & Yellow School on 16 May 2019, alumnus Johann Schwella, now digital creative director at TBWA\Hunt\Lascaris, said the drive is no longer just to be best in class but only in class. Agencies today are not competing with other agencies but with culture, making it harder than ever to stand out. Here's how to do so...

By Leigh Andrews 17 May 2019

RCS technology boosts CX by enabling consumers to 'touch & feel' messaging
RCS technology boosts CX by enabling consumers to 'touch & feel' messaging

From being the numberplate prefix for the Western Cape town of Knysna, 'CX' is today popping up all over the web as the marketer's shorthand for 'Customer Experience'...

By Devon Meerholz 16 May 2019

Smart email and avoiding the spam filter
Smart email and avoiding the spam filter

What does it take to create an effective email marketing campaign that is not only read, but also engaged with?...

By Desiree Gullan, Issued by G&G Digital 16 May 2019

Robyn Campbell and Mark Tomlinson of HelloFCB+.
#DigitalAgencyShowcase: Emphasis on the silent 'plus' at HelloFCB+

Rob Stokes, chairman of Red and Yellow School, got their second #digitalagencyshowcase underway by calling Mark Tomlinson and Robyn Campbell of HelloFCB+ to the podium, to explain the process of combining Hellocomputer and FCB Cape Town as HelloFCB+, and why the 'plus' is silent but so important...

By Leigh Andrews 16 May 2019

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