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How SA's biggest supermarkets measure up in customer satisfaction
How SA's biggest supermarkets measure up in customer satisfaction

Results of the 2018 SA-csi for Supermarkets reveals that Woolworths has marginally maintained the best overall customer experience among SA's top supermarket brands...

7 Mar 2019

The future of brand communication in a self-actualised economy of 2050
The future of brand communication in a self-actualised economy of 2050

Chumisa Ndlazi, a marketing and communications practitioner for CSIR shares her thoughts on the role of brand communication in the future...

By Chumisa Ndlazi 6 Mar 2019

Print advertising in the top 10 of consumer touchpoints
Print advertising in the top 10 of consumer touchpoints

In the latest research commissioned by the Publisher Research Council (PRC), print advertising cracks the top 10 in the automotive category, placing second, clipped only by television, in the 'paid for' touchpoints...

5 Mar 2019

Amazon, Starbucks, Apple and Google leaders in guiding customer journey
Amazon, Starbucks, Apple and Google leaders in guiding customer journey

Chief marketing officers believe brands like Amazon, Google, Apple, Nike and Starbucks are getting customer experience right...

5 Mar 2019

Research reveals snapshot of SA employee experience
Research reveals snapshot of SA employee experience

Employee experience is not just another buzzword but a critical component of the changing nature of work. Employees entering the workplace today seek meaningful work, flexibility, autonomy and mentoring on a foundation of collaborative communication...

4 Mar 2019

Why the rise of digital commerce holds promise for Africa
Why the rise of digital commerce holds promise for Africa

80 million young people will benefit from the rise of digital commerce in Africa by 2030, according to a new report released by the Mastercard Foundation in partnership with BFA...

28 Feb 2019

#DesignIndaba2019: "#metoo means so much more" - Ellie Frymire
#DesignIndaba2019: "#metoo means so much more" - Ellie Frymire

On day 2 of Design Indaba 2019 communications designer, Ellie Frymire talked about her thesis, #MeToo - An exploration of tweets using cluster analysis...

By Jessica Tennant 28 Feb 2019

Influencer marketing in South Africa - By the numbers
Influencer marketing in South Africa - By the numbers

Influencer marketing has gone beyond a trendy marketing fad, with both proponents and detractors often making unsubstantiated claims and counter-claims. It is clearly necessary to sort the fact from fiction...

By Lara Utian-Preston 27 Feb 2019

Why these rolling blackouts are an opportunity for brands
Why these rolling blackouts are an opportunity for brands

South Africans are suffering from disappointment fatigue, and brands would do well to navigate their communication strategies accordingly, says Sarah Gooding, Deputy GM of WE South Africa...

By Sarah Gooding 26 Feb 2019

The state of social media conversations and media coverage around #SONA2019
The state of social media conversations and media coverage around #SONA2019

President Cyril Ramaphosa's State of The Nation Address (SONA,) held on 7 February 2019, was mostly a subdued affair compared to the previous years' major disruptions and theatrics...

Issued by Ornico 26 Feb 2019

Image supplied.
OMC launches Optimiser tool

The Out of Home Measurement Council (OMC) launched its biggest innovation to date, the enhanced Optimiser tool, which gives companies the ability to plan on both budget and criteria...

By Danette Breitenbach 25 Feb 2019

Annual Africa Shared Value Summit to be held in Nairobi
Annual Africa Shared Value Summit to be held in Nairobi

This year's Africa Shared Value Summit will be held in Nairobi, Kenya, 23-24 May 2019, at the Radisson Blu Hotel...

25 Feb 2019

Mom buys everywhere for everyone. Is she buying your brand?
Mom buys everywhere for everyone. Is she buying your brand?

You may have heard that 73% of moms make the purchasing decisions in the home, but how do you tap into that purchasing power?...

Issued by Exposure Marketing 22 Feb 2019

Kantar's AI 'man loves machine' talk.
Why AI should means 'man loves machine', not 'man vs machine'

Introduced by Karin Du Chenne, CEO for Insights at Kantar, their latest free talk on why man and machine should be best friends, not enemies, emphasised the fact that we shouldn't fear machines 'taking our jobs' - while none of our jobs will be unaffected by AI, it'll be a case of working with each other, not against each other. Here's why...

By Leigh Andrews 22 Feb 2019

Brandwatch appoints YOUKNOW as African channel partner
Brandwatch appoints YOUKNOW as African channel partner

After four years of supporting Crimson Hexagon in Africa as well as the successful merger of Brandwatch and Crimson Hexagon in 2018, YOUKNOW Digital has been appointed as the official distribution partner to Brandwatch...

Issued by YOUKNOW Digital 21 Feb 2019

Promise not to forget that customers are human too
Promise not to forget that customers are human too

Do you believe that it is possible to predict the future behaviours of your customers based solely on detailed knowledge of their previous transactional behaviours with one single organisation - namely your own?...

Issued by All Told 21 Feb 2019

East African consumer confidence rebounds for now
East African consumer confidence rebounds for now

Kenya's latest Nielsen Consumer Confidence Index (CCI) score for Quarter 4, 2018, has rebounded by a healthy eight points since the previous quarter to 102...

Issued by Nielsen 21 Feb 2019

TheConversation.com
How metrics are changing editorial decisions in African newsrooms

Newsrooms in Africa, like their counterparts around the world, are embracing new media tools like analytics or editorial metrics to aid in the editorial decision-making process...

By Dr Admire Mare and Dumisani Moyo 20 Feb 2019

Survey says 12% of influencers buy their pets gifts on Valentine's Day
Survey says 12% of influencers buy their pets gifts on Valentine's Day

An international study gives insight into how influencers celebrate Valentine's Day, their shopping habits and who they look to for inspiration...

14 Feb 2019

Mastercard: South Africans buy into Valentine's Day experiences
Mastercard: South Africans buy into Valentine's Day experiences

For Valentine's Day, South Africans spend more on romantic experiences like travel and dining out rather than traditional gifts. This is according to the latest Mastercard Love Index...

14 Feb 2019

Magazines ABC Q4 2018: Magazine freefall continues
Magazines ABC Q4 2018: Magazine freefall continues

The Audit Bureau of Circulations of South Africa's Total Magazine circulation was disappointing for both the quarter and year as percentage decline for both are higher than the other quarters in 2018...

By Danette Breitenbach 14 Feb 2019

Newspapers ABC Q4 2018: 2018 ends on a low for newspaper industry
Newspapers ABC Q4 2018: 2018 ends on a low for newspaper industry

The Audit Bureau of Circulations of South Africa (ABC) last quarter (quarter 4) for 2018 ended on a disappointing note for the newspaper industry, with total newspaper circulation declining 1.6% on the previous quarter...

By Danette Breitenbach 14 Feb 2019

Gareth Pearson
Customer data - the powerful competitive tool brand owners are overlooking

Necessity is the mother of all invention, Plato said. Never has this sentiment been more relevant than right now, when brand owners, manufacturers and retailers are being forced to innovate to remain competitive in an increasingly difficult business environment...

By Gareth Pearson, Issued by BMi Research 12 Feb 2019

It's official: mobile advertising works
It's official: mobile advertising works

The SpaceStation and 24.com have released the findings from their mobile study, the first of its kind in South Africa...

Issued by The SpaceStation 12 Feb 2019

Top 5 Industries to benefit from AI
Top 5 Industries to benefit from AI

Artificial Intelligence is becoming a very real part of day to day life and work...

12 Feb 2019

Equal pay is not a demand - it's a right
Equal pay is not a demand - it's a right

Change for women in the workplace is happening, but more needs to be done...

By Marian Salzman 7 Feb 2019

Are South Africans really saying no to fizzy drinks?
Are South Africans really saying no to fizzy drinks?

Insight Survey's latest SA Carbonated Soft Drinks Industry Landscape Report 2019 carefully unfolds the global and local carbonated soft drinks markets based on the latest information and research...

Issued by Insight Survey 6 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview
#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.

By Jessica Tennant, Issued by Bizcommunity.com 1 Feb 2019

Pernod Ricard looks into conviviality of consumers
Pernod Ricard looks into conviviality of consumers

Pernod Ricard, the distributor of brands such as Absolut Vodka, Jameson Whiskey and Beefeater Gin recently set out to discover "how convivial the world is"...

1 Feb 2019

Disrupting data intelligence sourcing
Disrupting data intelligence sourcing

Acknowledging that stakeholder inputs have an impact on business success requires that organisations gather information from both internal and external participants...

Issued by LexisNexis 1 Feb 2019

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