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Exposure Marketing, having interacted with over one million parents and parents-to-be and influencing parenting spaces for the past 14 years, is no doubt the expert in creating marketing platforms that not only promotes brands but give parents ultimate brand interaction opportunities.
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Dis-Chem Baby City announced as headline sponsor at MamaMagic Baby Expo 2022

Exposure Marketing is pleased to announce the return of Baby City, powered by Dis-Chem, as the official retail and headline sponsor for all four of the upcoming MamaMagic Expos in 2022. Since Dis-Chem's acquisition of the Baby City chain in 2021, it has opened three additional Baby City Stores. All Baby City stores now have a Mom and Baby clinic that offers specialised mom and baby health care programmes, such as immunisation and expert advice. 14 Mar 2022 Read more


2022 | Reset the parenting compass

After two years of physical isolation, change in routine, and emotional despair, moms, are yearning for face-to-face interaction. Even though technology offered some respite from complete loneliness, with the ability to see family and friends online, we have an innate need for a physical connection as human beings. Our mom community craves the opportunity to connect with other moms, meet new families, learn from experts, and be supported by brands. 17 Jan 2022 Read more


Pampers South Africa - celebrating motherhood with MamaMagic

Pampers South Africa believes that the celebration of motherhood should extend far beyond the traditional gifts and spoils that we are accustomed to seeing on Mother's Day. This year, they partnered with MamaMagic in leading a campaign in May, that not only acknowledged the value of mothers but celebrated the very essence of who they are and what they do. 14 Jun 2021 Read more


Congratulations to the MamaMagic Product Awards winners

The prestigious MamaMagic Products Awards 2019 ceremony took place on Wednesday, 19 February 2020, at The Venue at The Houghton Hotel. Various parenting brands, as well as parenting influencers, came together to celebrate the winners in the various categories of the MamaMagic Product Awards at this special breakfast event in Johannesburg. 20 Feb 2020 Read more


MamaMagic wins big at the AAXO Roar Awards

The Association of African Exhibition Organisers (AAXO) 2019 Roar Awards took place on Friday, 31 January 2020 at the Gallagher Convention Centre. Exposure Marketing, organisers of the MamaMagic Baby Expo, walked away with several accolades at this event, the highlight being Best Consumer Exhibition in the category 6,001-12,000m² for the MamaMagic Baby Expo in Joburg in May 2019. 11 Feb 2020 Read more



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