Trending
- At least one fatality in George construction site collapseBhargav Acharya and Tannur Anders
- Kaizer Chiefs vs Sunday World: Press Ombud rules against headlineOmbud Watcher Law
Elections 2024
Jobs
- Freelance Community Manager - Weekends and Public Holidays Randburg
- Social Media and Content Manager Sandton
- Social Media Manager Cape Town
- Art Director and Copywriter Team Johannesburg
- Social Media Manager Cape Town
- Social Media and Community Manager Weltevreden Park
- Copywriter and Content Producer Cape Town
- Social Media Content Creator West Rand
- Customer Sales Consultant Nelspruit
- Content Creator Cape Town
The state of social media conversations and media coverage around #SONA2019
Brand Intelligence® firm, Ornico, analysed conversations from 1 February 2019 until 12 February 2019, across leading media and social media sources to provide a sense of how this year’s SONA influenced opinions.
Eskom was the leading topic of discussion across social media, online, print and broadcast with both business and the public voicing their concerns. The power utility was seen as a major contributor to business and society’s woes, with business media and influencers raising alarm about the potential loss of jobs and production. Some of the dominant themes on social media in relation to Eskom included unbundling and the Numsa strike following the president’s announcement.
South Africans particularly took to Twitter to voice their opinions and thoughts with over 11,000 mentions of #SONA2019. These were mentions by accounts that are geographically tagged as being in South Africa. Accounts that were not tagged as being from South Africa and ones without locations were excluded in this research to make sense of how the country responded to the address and all its themes.
News and analysis following President Cyril Ramaphosa’s address in traditional media was led by largely five key topics being Eskom, Corruption, State-owned Enterprises, Unemployment and the creation of a new unit in the National Prosecuting Authority to combat corruption. Most of the coverage talked to how the president would handle existing challenges to help steer the South African economy towards better performance.
Mining and the banking industry were among the most vocal and prevalent across social media and other media sources, which could have been the result of President Ramaphosa’s address at the Mining Indaba two days before SONA. Corruption, in light of Bosasa and State-owned Enterprises, also made the news and this was in relation to what the president will do to root out corruption.
Please download the full report here: http://bit.ly/sona2019
- Ornico celebrates win at the Global AMEC Awards 202329 Nov 10:05
- Ornico launches the 2nd annual edition of the SA PR Measurement Landscape Report28 Nov 10:05
- Ornico launch webinar: 2nd annual edition of the SA PR Landscape Report16 Nov 10:11
- Calling all communicators: Participate in the 2nd Annual SA PR Measurement Landscape Report Survey12 Oct 11:53
- TikTok shakes up SA social media 'Big Five'03 Jul 12:24