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Louise Burgers (formerly Marsland) is Founder and Content Director at SOURCE Content Marketing Agency. Louise is a Writer, Publisher, Editor, Content Strategist, Consumer Trends Curator and Content & Media Trainer. She has been writing about consumer trends, brands, branding, media, marketing and the advertising communications industry in South Africa for over 20 years, notably, as the previous Africa Editor: Bizcommunity.com; Editor: Bizcommunity Media & Marketing SA; Editor-in-Chief: AdVantage magazine; Editor: Marketing Mix magazine; Editor: Progressive Retailing magazine; Editor: BusinessBrief magazine; Editor: FMCG Files newsletter. She has specialised in business-to-business media and content strategy and continues to write and train in the industry as a Content Strategist, specialist columnist, consumer trends commentator, writer, editor and speaker; as well as giving Content Bootcamps and Media Access training to entrepreneurs and organisations. Before becoming a B2B journalist, Louise spent a decade on daily newspapers The Star, Saturday Star, and The Citizen, writing hard news, community news and specialising in local government politics as Municipal Reporter of both The Star and The Citizen. Web: www.sourceagency.co.za.