Subscribe & Follow
#CannesLions
- The new standardCarl Willoughby
- All the South African winnersDanette Breitenbach
- Final Grande Prix and LionsDanette Breitenbach
Trending
-
-
-
Gauteng government buys newspaper space to praise MECDaniel Steyn, Joseph Bracken and Raymond Joseph
-
-
-
Jobs
- Event Creative Director Cape Town
- Operations Manager - Business Development Pretoria
- Digital Marketing Intern Cape Town
- Head of Digital Johannesburg
- Sport Reporter - Rugby and Cricket Johannesburg
- Graphic/Digital Designer Johannesburg
- Senior Digital Designer Johannesburg, Cape Town
- Senior Copywriter Cape Town & Johannesburg
- Story Producer Cape Town & Johannesburg
- Project Manager Cape Town & Johannesburg
Battle lines drawn in Musk Twitter battle
Musk has accused Twitter of hiding information about how it calculates the percentage of bots on the service, while Twitter has responded that Musk is attempting to walk away from the $44bn agreement. The five-day trial is scheduled for 17 October.
The two New York companies, IAS and DoubleVerify, use technology to independently verify that digital ads are viewed by real people. Advertisers use the services to ensure the ads they pay for are seen by potential customers and not automated bots.
Twitter, IAS and DoubleVerify did not immediately respond to requests for comment.
First, let me state the obvious: spam harms the experience for real people on Twitter, and therefore can harm our business. As such, we are strongly incentivized to detect and remove as much spam as we possibly can, every single day. Anyone who suggests otherwise is just wrong.
— Parag Agrawal (@paraga) May 16, 2022